- Looking For Direct Paths To Consumer's Heart
Marketing Daily, Aaron Baar - Friday, December 30, 2011
If the top 10 read stories on my technology and electronics bea ...
- Gen Y, Boomers On Same Smartphone Page
Marketing Daily, Aaron Baar - Friday, December 23, 2011
According to research commissioned by Consumer Cellular (which is the official ce ...
- 2012 Will Be Year Of ... Fewer Tablets
Marketing Daily, Aaron Baar - Thursday, December 22, 2011
The problem for most of the year, according to Andrew Eisner, direct ...
- AT&T Teams With Foursquare
Marketing Daily, Aaron Baar - Thursday, December 22, 2011
Between Jan. 2 and Jan. 9 Foursquare users can unlock the "AT& ...
- People Warming To Mobile Banking Idea
Marketing Daily, Aaron Baar - Wednesday, December 21, 2011
Most respondents to the survey said they still prefer to use ...
- Ancestry.com: 'Give The Gift Of Family'
Marketing Daily, Aaron Baar - Tuesday, December 20, 2011
"We asked ourselves, 'How do we stand out in a crowded holid ...
- Consumers Prefer Connected TV Over 3D
Marketing Daily, Aaron Baar - Monday, December 19, 2011
Among those households intending to buy a new TV set, nearly three-quarte ...
- AT&T Drops T-Mobile Acquisition
Marketing Daily, Aaron Baar - Monday, December 19, 2011
Opposed by the Federal Communications Commission, the justice department and competitors, ma ...
- Only 14% Use Online Devices For Rented Movies
Marketing Daily, Aaron Baar - Saturday, December 17, 2011
Though Internet-connected entertainment devices (televisions, tablets, gaming consoles, smartphones) are all t ...
- EA Sports Creating Real-World Experiences
Marketing Daily, Aaron Baar - Thursday, December 15, 2011
EA Sports is no longer tethered to the virtual world. The bran ...
- AT&T Teams With Causes.com
Marketing Daily, Aaron Baar - Thursday, December 15, 2011
Through the partnership, Causes.com members can use the platform to trigger AT& ...
- Healthcare Industry Needs To Rebuild Trust
Marketing Daily, Aaron Baar - Wednesday, December 14, 2011
According to three years of research conducted by marketing consultancy Partners ...
- Webroot Debuts Holiday 'Sobriety Test' App
Marketing Daily, Aaron Baar - Tuesday, December 13, 2011
Continuing a tongue-in-cheek mission to assist consumers who may have impaired judgme ...
- T-Mobile Hypes 'Super Sale'
Marketing Daily, Aaron Baar - Tuesday, December 13, 2011
For two days this weekend, the telecommunications company is offering many ...
- Harman Kardon Inks JLo As Its Face
Marketing Daily, Aaron Baar - Monday, December 12, 2011
"She really boldly signifies beauty and great sound," Chris Dragon, senior direct ...
- Social Networking Left Without Strategy
Marketing Daily, Aaron Baar - Friday, December 9, 2011
One of the main obstacles for companies to fully integrate social med ...
- Magenta Meets New Directions For T-Mobile
Marketing Daily, Aaron Baar - Thursday, December 8, 2011
The country's fourth-largest wireless provider is taking its signature color and sty ...
- Virgin Mobile Celebrates Fake Trees
Marketing Daily, Aaron Baar - Wednesday, December 7, 2011
Virgin Mobile USA is setting up fake Christmas tree lots in sever ...
- More QR Codes In Store (And Elsewhere) For '12
Marketing Daily, Aaron Baar - Tuesday, December 6, 2011
According to a new survey of more than 500 marketers commissioned ...
- Decide.com: Best Prices Found Online
Marketing Daily, Aaron Baar - Monday, December 5, 2011
"There's one [thing] that drives this and it comes down to prici ...
- Humana, Ubisoft Pair For Fitness Game
Marketing Daily, Aaron Baar - Friday, December 2, 2011
The game, "Your Shape: Fitness Evolved 2012," is designed to be us ...
- C Spire Rewards All Customers
Marketing Daily, Aaron Baar - Friday, December 2, 2011
Current C Spire customers have begun receiving text messages of 500 Per ...
- Friends Affect Telecom Churn
Marketing Daily, Aaron Baar - Friday, December 2, 2011
The analysis of the behavior of more than a million cell pho ...
- Discover Walks In FarmVille's Winter Wonderland
Marketing Daily, Aaron Baar - Thursday, December 1, 2011
The credit card and financial services company has partnered with social ga ...