- Headliners this week:
People on the Move, Masha Geller - Tuesday, January 16, 2001
JOHN DIFRONZO, a Founder of Reuters AdValue Network and a Sr. Executi ...
- Headliners this week:
People on the Move, Masha Geller - Wednesday, January 10, 2001
GERI WANG has been promoted to Sr. VP of Primetime Sales f ...
- Headliners this week:
People on the Move, Masha Geller - Tuesday, January 2, 2001
REGINALD BRACK, PETER A. GEORGESCU, PATRICIA MARTIN and WILLIAM S. PALEY a ...
- Online
Media Magazine, Masha Geller - Thursday, May 22, 2003
Droves Turn to Online News ...
- Dispatches From MediaPost: Back to Our Roots
Media Magazine, Masha Geller - Tuesday, May 28, 2002
In the last few months, I have often mentioned MediaPost’s plans ...
- Leading the Charge: Greg Stuart Spreads His Wings at IAB
OMMA Magazine, Masha Geller - Thursday, October 24, 2002
Founded in 1996 as the Internet Advertising Bureau, the Interactive Advertising Bure ...
- Big Banner Banter
OMMA Magazine, Masha Geller - Sunday, April 1, 2001
By now you’ve heard that the Internet Advertising Bureau has come ...
- InternetUniversity: Ad Blockers
OMMA Magazine, Masha Geller - Sunday, April 1, 2001
About a year ago, a company called AdSubtract.com happily announced that i ...
- ANATOMY OF A BUY - Hybrid Campaign for a Hybrid Car
OMMA Magazine, Masha Geller - Friday, September 1, 2000
The launch of Toyota’s Prius gasoline/electric car got underway with some tru ...
- Measurement Primer
OMMA Magazine, Masha Geller - Saturday, July 1, 2000
Measurement is hot—arguably the most controversial topic in the online industry. Everyo ...
- Dispatches from MediaPost: Rotten Research
OMMA Magazine, Masha Geller - Tuesday, June 18, 2002
Last I checked, the wheel has already been invented, gravity has be ...
- Dispatches from MediaPost: Black November
OMMA Magazine, Masha Geller - Tuesday, June 18, 2002
All of us are sure to remember this last month as o ...
- Dispatches from MediaPost: I Beg to Differ!
OMMA Magazine, Masha Geller - Monday, June 17, 2002
James Cramer’s TheStreet.com column a few weeks back struck a dissonant co ...
- Choosing an Ad Network
OMMA Magazine, Masha Geller - Friday, June 21, 2002
Online advertising networks are here to stay. Here's how to tell th ...
- Dispatches from MediaPost: Off to a Good Start
OMMA Magazine, Masha Geller - Friday, May 24, 2002
If you ask me, 2002 is off to a good start ...
- Dispatches from MediaPost: Promises Kept (And Unkept)
OMMA Magazine, Masha Geller - Friday, May 24, 2002
In the online ad industry, few would argue that 2002 is starti ...
- Dispatches from MediaPost: Don’t Blame the Dot-Coms
OMMA Magazine, Masha Geller - Friday, June 14, 2002
A few weeks ago, I received an email from a recently laid-o ...
- Dispatches from MediaPost: Has Convergence Gone Too Far?
OMMA Magazine, Masha Geller - Thursday, June 13, 2002
Once everyone’s favorite buzzword, convergence is no longer the stuff of dream ...
- Dispatches from MediaPost: We Have Work to Do!
OMMA Magazine, Masha Geller - Thursday, June 13, 2002
Seeing how this is our anniversary issue, I suppose I should foll ...
- Dispatches from MediaPost: Pop-Unders: Good, Bad, Ugly
OMMA Magazine, Masha Geller - Thursday, June 13, 2002
To clarify my intent right off the bat: I do hope ...
- Dispatches from MediaPost: Mass Amnesia
OMMA Magazine, Masha Geller - Thursday, June 13, 2002
The online advertising industry has officially forgotten the basics of advertising. Th ...
- Dispatches from MediaPost: Old Wooden Radio
OMMA Magazine, Masha Geller - Friday, June 7, 2002
On September 12th, most of America woke up desperately hoping the previo ...
- Dispatches from MediaPost: The CPMs Have It!
OMMA Magazine, Masha Geller - Friday, June 7, 2002
One of the biggest stories in the online advertising world in Octob ...
- Dispatches from MediaPost: Big Banner Banter
OMMA Magazine, Masha Geller - Thursday, June 13, 2002
By now you’ve heard that the Internet Advertising Bureau has come ...
- Dispatches: It's Not All Bad
OMMA Magazine, Masha Geller - Sunday, December 30, 2001
Lately it seems like there's very little good news generated by t ...