Nancy Tellet

Articles by Nancy All articles by Nancy

• Cultural Connections Drive Many Entertainment Choices in MAD on 11/16/2021
  

  Just as Netflix utilizes "authentic storytelling... grounded in the local culture," it is the same when it comes to telling your brand story. The most powerful brand messages are grounded in culture to forge meaningful and authentic connections.

• Gen Z, With Their "Instagram" Lives, Are Driven By Style in MAD on 06/28/2021
  

  Style, as a value, can override other important Gen Z values, such as sustainability, and if you merge style and savings together, sustainability can lose.

• Men And Shopping: One Size Doesn't Fit All in MAD on 06/10/2021
  

  When it comes to marketing and advertising, Hispanic Dads were more likely to say they have broken up with a brand due to negative or disrespectful male portrayals to the tune of 21 percent compared to 13 percent of non-Hispanic dads and only 4 percent of Moms.

• Avoid Brand Breakups With The Multicultural Majority in MAD on 03/12/2021
  

  It is time to do away with Non-Hispanic-White-dominant marketing practices often shrouded in terms like "general market" or "total market." We must puncture culture bubbles and embrace a new and powerful multicultural majority.

• When Talking About Gen Z, You Must Talk Culture in MAD on 02/18/2021
  

  Gen Zers under the age of 17 form America's first multicultural majority generation.

• Cultural Underrepresentation Is Bad For Business in Marketing Insider on 09/11/2018
  

  Culture can be difficult to navigate and even harder to infuse into your campaigns in a seamless, authentic way, yet it's a critical part of campaigns.

• Got Cultural Intelligence? in Marketing Insider on 08/27/2018
  

  One common mistake marketers make when it comes to multicultural marketing is thinking it's all about language. It's not.

• Tapping Into Culture Maximizes Effectiveness, Boosts Engagement in Marketing Insider on 04/25/2018
  

  Demography and digitalization are the two most transformative and disruptive forces in our society. The growth and influence of the Hispanic consumer, coupled with increased social, pop culture and political clout of African-Americans is transforming the American cultural landscape.

• Beyond Demographics: The Online World Of Young Hispanics  in Engage:Hispanics on 11/22/2010
  

  Our research presented at the Association of Hispanic Advertising Agencies annual conference last month provides a glimpse into the private Internet lives of Hispanics ages 12-34 today. They follow the larger cultural trends of their age group, viewing the Internet as essential as food, air and water, but they also bring their unique cultural perspective as well.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.