Marketing Daily'Sustainability' Gains But Is Mum The Word? Marketing Daily, Nina Lentini - Monday, April 13, 2009
More than half of corporate marketers and communicators believe that their organizatio ...
Colo. Bank To Buzz Baseball Fans At Opener Marketing Daily, Nina Lentini - Thursday, April 9, 2009
The latest in a series of a media-specific ad campaigns for t ...
Sprint Launches Two-Pronged Campaign Marketing Daily, Nina Lentini - Monday, April 6, 2009
One debuted during Monday night's "24" on Fox, where Sprint has alrea ...
BDO Seidman's First National Effort To Bow Marketing Daily, Nina Lentini - Saturday, February 14, 2009
The campaign will create a significant and sustained presence on morning nation ...
Aflac Duck, NASCAR Racer Cozy Up Marketing Daily, Nina Lentini - Wednesday, February 11, 2009
Aflac is kicking off its first year as primary sponsor of Ca ...
ANA Survey Finds Marketing Industry Hit Hard Marketing Daily, Nina Lentini - Tuesday, February 10, 2009
More companies are now identifying cost savings and reductions (93% vs. 8 ...
Who's Behind Those Foster Grants? Raquel! Marketing Daily, Nina Lentini - Monday, February 9, 2009
Foster Grant signed Welch at the end of 2008 to provide t ...
Penguins Urge Young Fans To 'Get In The Game' Marketing Daily, Nina Lentini - Thursday, February 5, 2009
The campaign targets the 20-something fan who is both accustomed to alternati ...
Ovaltine Ads Combine Opera, Yucky Foods Marketing Daily, Nina Lentini - Wednesday, February 4, 2009
While the support advertising is fact-based and specific (for instance, that Ovalti ...
Del Monte Puts Pup-Peroni In TV Ads Marketing Daily, Nina Lentini - Monday, February 2, 2009
In a bid to drive dog treat category leadership, the San Francisco-bas ...
Lindsay Launches 'Savor Olive Life' Campaign Marketing Daily, Nina Lentini - Monday, January 26, 2009
"In our focus groups, we heard common themes," says Lindsay Olives' Ka ...
Jim Beam Invites Fans To Spoof Its Ads Marketing Daily, Nina Lentini - Saturday, January 24, 2009
The contest is designed to challenge fans to create spoofed versions ...
Nu-Kitchen Campaign Puts Words In Your Mouth Marketing Daily, Nina Lentini - Monday, January 19, 2009
The choice not to use food photography was based on focus grou ...
Incident Sends Airline's Social Media Index Soaring Marketing Daily, Nina Lentini - Sunday, January 18, 2009
"This is a compelling story which illustrates the power of how tru ...
US Airways' Social Media Index Soars Online Media Daily, Nina Lentini - Monday, January 19, 2009
At its peak on Saturday, 215 people a minute were becoming fa ...
Wellcraft Marine Leverages Allure Of The Sea Marketing Daily, Nina Lentini - Tuesday, January 13, 2009
In its first print advertising in five years, breaking this month, Wellcra ...
Wyeth Ads Encourage: 'Say Yes To Advil' Marketing Daily, Nina Lentini - Thursday, January 8, 2009
The effort, developed by New York-based Grey Group, features men and wom ...
At The Inauguration: Pepsi, Ft. Lauderdale, Silver Diner Marketing Daily, Nina Lentini - Wednesday, January 7, 2009
Pepsi will present the Creative Coalition Inaugural Ball, a benefit gala f ...
Technology Marketer Of The Year: HPMarketing Daily, Nina Lentini - Friday, January 2, 2009
Where HP has shone is in terms of technology, having introduced ...
Campbell Soup Ties In With 'Tale Of Despereaux' Marketing Daily, Nina Lentini - Thursday, December 18, 2008
In its first partnership with a major movie studio, Campbell Soup ...
Coke, Duane Reade, 'Chicago' In Unique N.Y. Promo Marketing Daily, Nina Lentini - Wednesday, December 17, 2008
A Coke spokesperson says Duane Reade was chosen because it is "quintessenti ...
'Marketing Daily' Names Marketers Of The Year Marketing Daily, Nina Lentini - Wednesday, December 17, 2008
Marketing Daily is announcing the winners in several categories this year bu ...
No Big Impact Seen In Big Tobacco Ruling Marketing Daily, Nina Lentini - Monday, December 15, 2008
In a 5-4 decision, the Supreme Court ruled that a lawsuit involvi ...
Dunkin' Still Relies On The 'Old' Mobile Ads Marketing Daily, Nina Lentini - Wednesday, December 10, 2008
The eye-catching, tricked-out Toyota Yarises are the latest addition to Dunkin' Brand ...
Kraft Takes Stove Top To The Streets, Bus Shelters Marketing Daily, Nina Lentini - Tuesday, December 2, 2008
In what the Glenview, Ill.-based company is calling a national advertising firs ...
Sprint Effort Focuses On Value, Dependability Marketing Daily, Nina Lentini - Friday, November 28, 2008
The effort positions the Overland Park, Kan.-based company as the industry lead ...
UPS Invites Regifting With Playful Web Site Marketing Daily, Nina Lentini - Friday, November 28, 2008
Michael French, a spokesperson for the brand, says that the effort ...
UPS Promotes Regifting On Web Site, FacebookOnline Media Daily, Nina Lentini - Friday, November 28, 2008
Regifting--the practice of pawning off unwanted gifts on unsuspecting friends and famil ...
Del Monte Takes It All Off In 'Fruit Undressed' Marketing Daily, Nina Lentini - Friday, November 21, 2008
The idea was this: the U.S. government tells people they should e ...