- Southern Comfort Backs First 'Colbert Christmas'
Marketing Daily, Nina Lentini - Tuesday, November 18, 2008
The brand took into account the fact that it was a speci ...
- Domino's Lets TiVo Users Order Pizza Via TV
Marketing Daily, Nina Lentini - Monday, November 17, 2008
"We expect this is the way that consumers will interact with brand ...
- Musselman's Repositions Self As Co-op, Not Corporate
Marketing Daily, Nina Lentini - Thursday, November 13, 2008
"Internal research showed that "Grower-Owned" also suggests quality and freshness," says ...
- Red Lobster Intros Wood-Fire Grilling, Menu Items
Marketing Daily, Nina Lentini - Tuesday, November 11, 2008
This is the second of a three-part plan to restore growth ...
- Hyatt To Travelers: 'You're More Than Welcome'
Marketing Daily, Nina Lentini - Monday, November 3, 2008
The campaign kicked off with a 60-second television commercial in North Ameri ...
- MoveOn.org Shows Viral's Power With Obama Vid
Marketing Daily, Nina Lentini, Karlene Lukovitz - Thursday, October 30, 2008
It works so well, says brand guru Laura Reis, president of Ri ...
- Touting Technology, P&G's Always Dangles Tech Toys
Marketing Daily, Nina Lentini - Thursday, October 30, 2008
The "Greatest Innovation Contest" invites girls to send in photos with captio ...
- At 50, CorningWare Reaches For A Younger Gal
Marketing Daily, Nina Lentini - Friday, October 24, 2008
Courtney Marsala, brand manager for CorningWare, says the brand is reaching o ...
- Newman's Own Delivers Pizza Product
Marketing Daily, Nina Lentini - Tuesday, October 21, 2008
The Westport, Conn.-based company is testing four varieties in several markets, relyi ...
- Toys"R"Us Campaign Celebrates Kids, Adds New Tag
Marketing Daily, Nina Lentini - Friday, October 17, 2008
Each commercial begins with the company's iconic song. Animation then takes viewe ...
- Need pizza? Call Zappos
Show Daily, Nina Lentini - Friday, October 17, 2008
Sketchers conference buncha Sketchers and Zappos people, one too many bars hoppe ...
- 'Diddy' Goes All Frank Sinatra For Diageo's Cîroc
Marketing Daily, Nina Lentini - Tuesday, October 7, 2008
The spot represents a continuation of the brand's commitment to defining "sophisticat ...
- Virgin America Expands Loyalty Program With A First
Marketing Daily, Nina Lentini - Monday, October 6, 2008
Dynamic pricing allows guests to book any unsold seat, making black-out dat ...
- Reebok Taps Into Teenage Boy Talk With New Shoes
Marketing Daily, Nina Lentini - Thursday, October 2, 2008
"The Talkin Krazy is sold with a dry erase marker so ...
- Virgin Atlantic Launches 'Airphoria' Campaign
Marketing Daily, Nina Lentini - Monday, September 29, 2008
"We recognized the opportunity we had out there, that our messaging ...
- 'Brand USA' Is Most Lopsided Of All 50 Nations Studied
Marketing Daily, Nina Lentini - Thursday, September 25, 2008
Everyone seems to "know" us--but NBI's Xiaoyan Zhao says that even befo ...
- Small Colorado Bakery Takes On 'Healthy Ingredients'
Marketing Daily, Nina Lentini - Wednesday, September 24, 2008
After a giggling baker smothers one of her new-made loaves in kisse ...
- Charlotte's First TV Ads Focus On 'A Lot'
Marketing Daily, Nina Lentini - Tuesday, September 23, 2008
The advertising's graphic hook is that the words "a lot" read clear ...
- Kimberly-Clark Targets 'Madres' In Huggies Campaign
Marketing Daily, Nina Lentini - Monday, September 22, 2008
Every weekend until Thanksgiving, the company is conducting grassroots efforts in L ...
- General Mills Targets Dads For Chex Mix Brand
Marketing Daily, Nina Lentini - Thursday, September 18, 2008
In its first online effort to reach dads, the brand is posti ...
- Dunkin' Donuts Franchisees Seek Ad Fund Review
Marketing Daily, Nina Lentini - Friday, September 5, 2008
The action comes in the wake of the indictment of a form ...
- Campbell Soup Ditches Moms For NFL's LT
Marketing Daily, Nina Lentini - Friday, August 29, 2008
The media buy extended to reach the gatekeepers - women - ...
- McCain Ad Is No Small Potatoes For This Candidate
Marketing Daily, Nina Lentini - Wednesday, August 27, 2008
The political parody extends to online marketing efforts with the launch ...
- Lenovo Leverages Olympics To Showcase Its Engineering
Marketing Daily, Nina Lentini - Monday, August 11, 2008
[Electronics] The ads are intended to reinforce Lenovo's strong presence as ...
- Bank Of America Looks To Help Hispanics Move Forward
Marketing Daily, Nina Lentini - Friday, August 8, 2008
[Financial Services] In one spot called "Date of Birth," a father ...
- Bank Of America Looks To Help Hispanics Move Forward
MediaDailyNews, Nina Lentini - Friday, August 8, 2008
Bank of America is out with a new effort directed at reachi ...
- Eight O'Clock Coffee Wedding Friday; New Promo Launches
Marketing Daily, Nina Lentini - Thursday, August 7, 2008
[Beverages] Eight O'Clock Coffee, which earlier this year pegged wedding a promoti ...
- Subway Pushes Wendy's Out Of The Big Three In QSRs
Marketing Daily, Nina Lentini - Friday, August 1, 2008
[Restaurants] "If you understand what drives the category, you can see w ...
- J.D. Powers Finds Digital Camera Owners Are All Wet
Marketing Daily, Nina Lentini - Friday, August 1, 2008
[Electronics] Its latest customer satisfaction study on digital cameras finds that waterproofi ...
- Dunkin' Donuts Ups Ante With Egg White Sandwiches
Marketing Daily, Nina Lentini - Thursday, July 31, 2008
[Restaurants] Rachael Ray, the brand's spokesperson, will appear in print ads f ...