- Re: Sports Stars, Nike Sticking With 'Strategy That Works'
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
The world's largest sports shoe and clothing business on Thursday pledged ...
- No Sale: GM To Start 'Orderly Wind-down' Of Saab Operations
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
Its attempt to sell the Swedish unit to small Dutch luxury carmak ...
- Firestone Teams Up With The Big Leagues
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
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- Bing! Design Firm Sues Microsoft Over Name
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
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- After 23 Years, Pepsi To Sit Out Super Bowl
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Suzanne Vranica reports that PepsiCo will not advertise its beverages in Sup ...
- George Clooney At Center Of Italian Coffee Ad Dispute
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Coffee marketer Lavazza is charging Nestle Group's Nespresso with copying its advertisi ...
- Sara Lee To Put Products On Lower-Salt Diet
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Over the next five years, Sara Lee will reduce the salt ...
- Santa Pitches OnStar: Wake Me When It's Over
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Oh, dear. As David Colker reports, it sounds like such a ni ...
- Bank Of America Names New CEO
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
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- Dwyane Wade's Sponsors Aren't Perturbed By A Scandal
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
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- Domino's Eyes Bloggers To Help Buzz Up Recipe Changes
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 16, 2009
Here's a switch. The pizza company that earlier this year suffered ...
- May The Best Ad Win Doesn't Necessarily Apply
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 16, 2009
Natalie Zmuda reports on a Retail Advertising and Marketing Association survey, conduct ...
- Verizon Is Takin' Droid To The Streets
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 16, 2009
Verizon Wireless has taken over four vacant stores in San Francisco, Phoen ...
- 10 Most Sexually Suggestive Car Commercials
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 16, 2009
Maybe straight women don't buy cars? ...
- Watch Out, Starbucks, McDonald's To Offer Free Wi-Fi
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 16, 2009
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- Wal-Mart Goes Up Against Amazon This Holiday Season
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 15, 2009
In order to compete against, nay, topple Amazon.com, Wal-Mart Stores has beg ...
- New At Gatorade In 2010: Face, Products
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 15, 2009
Natalie Zmuda writes that Gatorade, granddaddy of the sports drink category, ...
- Daisy Rock Makes Guitars Just For Girls And Women
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 15, 2009
Remembering how heavy her first guitar was ("and I'm not a litt ...
- How The Price Of Cocoa Figures In Any Cadbury Deal
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 15, 2009
Who would have thought that climate conditions in West Africa might mo ...
- Some Red Kettles Now Take Plastic
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 15, 2009
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- Wells Fargo Is Last Bank To Return Cash
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 15, 2009
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- Accenture Ends Sponsorship Pact With Tiger Woods
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
While some marketers are still assessing their relationship with the golfing grea ...
- KFC Grilled Was Most-Recalled '09 Launch
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
Noreen O'Leary writes that Americans had more memorable encounters with new fast-fo ...
- How American Airlines, Hilton Got To 'Co-Star' In 'Up In The Air'
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
While there are more than enough unique branding moments for American Airlin ...
- A Coy Google Admits Its Own Smartphone To Go On Sale Soon
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
At last, the Googlephone has appeared, Charlie Sorrel tells us. Forget t ...
- Martha Stewart Moves From Table Talk To Tablet Talk
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
In other techy news, Gizmodo's Jack Loftus is posting about brand-worthy Mart ...
- 3-D Or Not 3-D?
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
Hollywood is banking on 3-D to boost box office, and the sci- ...
- Cadbury Launches Defense Against Kraft Offer
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
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- Q+A Julie Roehm
Media Magazine, Nina Lentini - Wednesday, September 30, 2009
What changes are coming? Roehm: With the further development of video ...
- Dunkin' To Make 'Create Donut' Contest Annual Event
Marketing Daily, Nina Lentini - Tuesday, September 22, 2009
The contest was part of Dunkin's integrated effort to "rekindle America's lo ...