Over the next five years, Sara Lee will reduce the salt in many of its food products by an average of 20%, reports Mike Hughlett, including hot dogs, lunchmeat, breakfast foods, cooked sausage and its
namesake bread.
It follows a similar move in October by ConAgra Foods and is in line with the trend seen in research of consumers looking for lower-salt options.
The
reduction will be done gradually so as not to create "taste issues," per a Sara Lee spokesperson, and the product labels will not announce the changes. Earlier this year, Sara Lee launched a line of
lower-sodium lunchmeats that are marketed as such.
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