- Kin Kill May Be Fastest Launch-To-Failure Path By Major Marketer
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
Andrew Hampp and Rupal Parekh pick up a report by Gizmodo th ...
- Kraft Brands Mix It Up On Social Media
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
Kraft's Oreo cookies and Wheat Thins crackers are ramping up their soci ...
- Material Girl, Daughter Selling Material At Macy's
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
Macy's is banking on Madonna and child bringing in teenagers on ...
- Chrysler Ends 'Firehouse' Blog
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
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- Look At Your Man. Now Back At This Ad. Now Back To Your Man.
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
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- Bogusky Quits MDC Partners
Raw, Nina Lentini - Thursday, July 1, 2010
Ad celeb Alex Bogusky is leaving the holding company to pursue effor ...
- On Hair: P&G Studies Good Days And Bad
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Procter & Gamble went Frankenstein for Pantene, putting caps on women's hea ...
- Virgin America Looks To Crowd For Ideas Around Contest
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Brian Morrissey reports that the campaign, designed to call attention to Virg ...
- Spencer Stuart Finds CMOs' Staying Power Up By 6 Months
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Todd Wasserman interviews Tom Seclow, head of Spencer Stuart's CMO practice, abo ...
- Nintendo Takes On World Cup With Wii Summer Games
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Barry Janoff writes that Nintendo is going up against the World C ...
- 'Miracle' Sneakers: Marketing Gimmick Or The Real Deal?
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Who wouldn't be interested in a pair of sneakers that promise mo ...
- Who Is BP's Darryl Willis?
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Guy in an orange shirt walks up to the camera on ...
- Minus Mercury, Ford Has Chance To Expand Lincoln Line
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Brent Snavely reports that Lincoln's future depends on new small, stylish ca ...
- General Mills' Wheaties Fuels Ironman Triathlon
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
General Mills said it has signed a deal making its Wheaties Fu ...
- Dell Vows To Beef Up Consumer Biz
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Kirk Ladendorf tells us that Dell Inc. has laid out plans ...
- Gucci Granddaughter Faces Lawsuit Over Branded Dubai Hotel
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Elisabetta Gucci's plan to open a global chain of hotels under h ...
- Pepto Bismol Joins Nathan's For July 4 Eating Contest
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Major League Eating's growth in recent years had brought along a n ...
- Apple Loyalists Line Up Around The World For New IPhone
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
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- A Little Willy Wonka Goes A Long Way
Raw, Nina Lentini - Friday, June 25, 2010
Nora Caplan-Bricker provides a neat thumb-sucker on the reason Willy Wonk's "Pu ...
- Lance Armstrong Pedals For Nissan's Leaf
Raw, Nina Lentini - Thursday, June 24, 2010
Nissan is putting cleats to pedals to promote its new electric vehicl ...
- P&G Making Marketing Inroads In India
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
The Cincinnati-based giant is ogling the $24 billion consumer packaged goods indust ...
- Energizer's Schick Sponsors Launch Of Vevo
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
The deal with Vevo gives Schick Hydro new ways to market i ...
- Campaign Promotes Products Free Of Genetic Manipulation
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
Jennifer Alsever reports that by the fall, as many as 200 produc ...
- Ipad Hits 3 Million Around The World In 80 Days
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
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- Burger King Continues the 'Twilight Saga'
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
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- Dunkin' Faces Angry Fans On Free Iced Coffee Day
Marketing Daily, Nina Lentini - Tuesday, May 11, 2010
During the afternoon, the company apologized for the confusion. On Twitter, @javajo ...
- Olay Infomercial Hoping to Boost Trials
Raw, Nina Lentini - Friday, May 7, 2010
Women's Wear Daily reports that Procter & Gamble Co. has created ...
- Bill Stewart To Be First NBCU CMO-In-Residence
Marketing Daily, Nina Lentini - Tuesday, April 27, 2010
The quarterly program will tap the expertise of former chief marketing office ...
- Brits Create Virtual Worlds, Thanks To Guinness
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
The iconic stout is moving its marketing online via a partnership wi ...
- T-Mobile Taps NBA Players For New MyTouch Ads
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
In what it calls its largest campaign to date, T-Mobile is airi ...