- KFC To Introduce Colonel To The Younger Generation
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
As a green copy editor, I recall writing a headline for t ...
- Toys 'R' Us Back To Popping Up In Empty Mall Stores
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
It worked last year so Toys "R" Us is upping the an ...
- Public Relations Gains Ground On Mad Ave.
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
Stuart Elliott writes about the latest acquisition by MDC Partners and not ...
- Delta's New Campaign: 'Keeps Climbing'
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
Wieden + Kennedy New York's first advertising campaign for Delta Air Lin ...
- P&G Veteran Exec Joins Welch's As CMO
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
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- Pioneering Ad, TV Exec Werner Michel Dies At 100
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
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- Amazon, Walmart, EBay Shoppers' Favorite Sites
Raw, Nina Lentini - Wednesday, September 1, 2010
In its just-released list of the top 100 e-tailers, the National Reta ...
- Tractor Overturn Caused Death Of BMW's Pitney
Raw, Nina Lentini - Friday, August 27, 2010
Jack Pitney, 47, BMW's VP marketing for the brand, was killed ...
- BMW Marketing VP Dies In Vacation Accident
Raw, Nina Lentini - Friday, August 27, 2010
BMW reports that Jack Pitney, VP of marketing, has died. The Woodcli ...
- Infiniti Wins An Emmy In NBC/Academy Deal
Raw, Nina Lentini - Thursday, August 26, 2010
Luxury auto brand Infiniti has inked a deal that makes it bo ...
- Facebook's 'Places' Takes Marketing To Next Level
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 19, 2010
In announcing its new check-in service, Places, on Wednesday, Mark Zuckerberg stopp ...
- Recession Puts P&G Chief On Warpath Against Competition
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 19, 2010
Consumers might be snapping up iPads, but their trips to the sto ...
- Mini Taking Its Battle Vs. Rivals To The Max
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 19, 2010
The British brand is going less-mini, introducing Countryman, a crossover SUV th ...
- Products Touted By Schlocky TV Ads Are On A Retail Shelf Near You
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 19, 2010
Matt Robinson reports that more than 90% of TeleBrands' sales now co ...
- American Airlines Offers Seats Up Front For Extra Charge
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 19, 2010
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- Aflac Continues 'Know Quack,' Now With Guy Fieri
Marketing Daily, Nina Lentini - Monday, August 16, 2010
Jeff Charney, Aflac SVP and CMO, tells Marketing Daily that Fieri w ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...
- Calgon Launches 'Take Me Away!' Moments Contest
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"Calgon as a brand tended to be for an older demographic," Shar ...
- General Motors CEO Calls It Quits
Raw, Nina Lentini - Thursday, August 12, 2010
During a conference call with investors this morning, GM CEO Ed Whitac ...
- Foxwoods Plants Name On Broadway Theater
Raw, Nina Lentini - Monday, August 9, 2010
Foxwoods Resort Casino and Live Nation, the live music company, announced ...
- Does Coke Know Something About LeBron That We Don't?
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
Barry Janoff reports the beverage giant has launched a sweepstakes with i ...
- Bogusky Resignation Highlights Holding Company Challenges
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
Alex Bogusky's resignation from MDC Partners and its flagship agency, Crispin Port ...
- Anti-Tobacco Marketing's 'Truth' Still Rings True
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
The American Legacy Foundation is rerunning a 2004 commercial that mocks t ...
- Kmart Expanding Mygofer.com To Chicago For Testing
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
On July 4, Kmart will begin delivering groceries and merchandise in Chicag ...
- Dentyne's 'Pure' Takes On Bad Breath At Walmart
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
In the fight against bad breath*, Dentyne comes armed with Pure, whi ...
- Foxwoods Brands Boston Breakers Soccer
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
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- Bedbug Infestation Closes Abercrombie Store In New York
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
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- Nissan Inks Deal With Apple's IAd
Raw, Nina Lentini - Friday, July 2, 2010
Nissan has signed with Apple's advertising platform, iAd, to promote its i ...
- Ford Re-ups Ironman Backing For Edge
Raw, Nina Lentini - Friday, July 2, 2010
Ford, which has been title sponsor of the Ironman competition since 20 ...
- Nissan, RadioShack Join Tour De France Sponsor Roster
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
When the Tour de France begins on Saturday, Nissan and RadioShack wi ...