• by Nina Lentini  @Nina_Lentini, September 1, 2010

In its just-released list of the top 100 e-tailers, the National Retail Federation says Amazon, Walmart and eBay are consumers' three favorites.

The survey, conducted by BIGresearch, asked shoppers to name their favorite sites for both apparel and non-apparel.

BestBuy, JCPenney, Target, Kohl's, Google, Overstock and Sears also made the top 10. Newcomers to the ranking this year include Express (#38), Aeropostale (#47), and Nike (#50.)