- P&G Tops First 'Excellence In Shopper Marketing' List
Marketing Daily, Nina Lentini - Friday, May 2, 2008
[Retail] Chris Hoyt of Hoyt & Company says that the relationship betwe ...
- I Love You, Nick Scalan
Marketing Daily, Nina Lentini - Thursday, May 1, 2008
Within a few moments, I got an email with service tag, dispat ...
- HP Taps 'Dirty Jobs' Star For Pavilion Notebook Campaign
Marketing Daily, Nina Lentini - Thursday, May 1, 2008
[Electronics] Kimberly Miller, VP/marketing for HP Home and Home Office Store, sa ...
- Domino's To Do Some Heavy Lifting To Buoy U.S. Sales
Marketing Daily, Nina Lentini - Wednesday, April 30, 2008
[Restaurants] In a conference call with analysts, CEO David Brandon described wh ...
- Consumer-Generated Heinz Ad To Air On Cable, At Six Flags
Marketing Daily, Nina Lentini - Monday, April 28, 2008
[Food] The spot shows restaurant diners grabbing bottles of Heinz Ketchup o ...
- KFC Embeds 'Secret Image' In TV Ads, POP Posters
Marketing Daily, Nina Lentini - Friday, April 25, 2008
[Restaurants] KFC is spreading word of the promotion by emailing its Colonel ...
- WD-40 Puts An End To The Lost Little Red Straws
Marketing Daily, Nina Lentini - Wednesday, April 23, 2008
[Packaged Goods] Five years in the making, all 8-, 11- and 12-oun ...
- Corona Breaks New Creative For 'Cinco de Mayo'
Marketing Daily, Nina Lentini - Friday, April 18, 2008
[Beverages] The new spot opens on a Corona Extra and lime s ...
- No Tomato Cans Here As Pizza Rivals Go Mano A Mano
Marketing Daily, Nina Lentini - Thursday, April 17, 2008
[Restaurants] Domino's and Pizza Hut traded barbs in press releases this we ...
- Bennigan's Bows Campaign Touting 'Cash Crunch' Lunch Price
Marketing Daily, Nina Lentini - Tuesday, April 15, 2008
[Restaurants] Susan Karlen, director of marketing, tells Marketing Daily that she expec ...
- Free Donuts On Tax Day Stretch Dollars of Dunkin's 'Tribe'
Marketing Daily, Nina Lentini - Friday, April 11, 2008
[Restaurants] "We're seeing a lot of inquiries about our frequency card progra ...
- 7-Eleven Hits A Homer At PMA's 25th Reggie Awards Show
Marketing Daily, Nina Lentini - Friday, April 11, 2008
[Awards] "Each year, the PMA Reggie Awards honors some of the mo ...
- Eight O'Clock Coffee Brings Its Marketing Effort Up To D8
Marketing Daily, Nina Lentini - Thursday, April 10, 2008
[Beverages] A wedding contest seemed right because many of the brand's consume ...
- AirTran Launching 'Fly Free' Promo To College Kids
Marketing Daily, Nina Lentini - Tuesday, April 8, 2008
[Travel] Tongue-in-cheek video and print executions feature senior citizens posing as colle ...
- P&G Hosts Photo Competition To Showcase Crest Whitestrips
Marketing Daily, Nina Lentini - Monday, April 7, 2008
[Packaged Goods] The winning images will be featured at a Smile exhibiti ...
- OMG! Unilever Launches Degree Girl Aimed At Teens
Marketing Daily, Nina Lentini - Friday, April 4, 2008
[Packaged Goods] In the print ad, Ashley Tisdale, star of the Disn ...
- Wendy's Blames Snow, Easter For Poor Q1 Performance
Marketing Daily, Nina Lentini - Friday, April 4, 2008
[Restaurants] "Results were impacted by a calendar shift in 2008 with t ...
- Hoping To Get Its Hanes On Them, Brand Does Online Duty
Marketing Daily, Nina Lentini - Thursday, April 3, 2008
[Packaged Goods] This week, it launches a campaign directed at men ...
- Tesco's Halted March: Whistling Past The Graveyard?
Marketing Daily, Nina Lentini - Tuesday, April 1, 2008
[Retail] "In a little over four months we've gone from a busine ...
- Yum Rebrands (snicker) Pizza Hut As (hee-hee) Pasta Hut
Marketing Daily, Nina Lentini - Tuesday, April 1, 2008
[Restaurants] The campaign is comprised of a full-page ad in
USA Today- Kodak CMO Makes Hay While 'Celebrity Appearance' Shines
Marketing Daily, Nina Lentini - Monday, March 31, 2008
[Electronics] On Thursday night, Jeff Hayzlett went virtually nose to nose wi ...
- True Religion Brand Puts $2M Into Awareness Campaign
Marketing Daily, Nina Lentini - Thursday, March 27, 2008
[Retail] The effort is the company's first significant marketing investment, according ...
- At OMMA: Esurance Finds Fame In Another Medium: TV
Marketing Daily, Nina Lentini - Tuesday, March 18, 2008
[Strategy] "Consumers equate a company's size to whether they see you ...
- Madonna's New Single To Debut In New Sunsilk Ad
Marketing Daily, Nina Lentini - Monday, March 17, 2008
[Packaged Goods] The pop artist and superstar originally appeared in the fir ...
- Will Spitzer Scandal Take The Love Out Of New York?
Marketing Daily, Nina Lentini - Wednesday, March 12, 2008
[Tourism] "Usually, tourism can be affected by all the attention on t ...
- McDonald's Is On Fire, February Sales Results Show
Marketing Daily, Nina Lentini - Tuesday, March 11, 2008
[Restaurants] How does McDonald's keep besting itself? "By getting the basics right ...
- Sobieski Vodka To See Name In Lights At N.Y. Landmarks
Marketing Daily, Nina Lentini - Monday, March 10, 2008
[Spirits] Sobieski, which is imported by Imperial Brands of Palm Beach Garden ...
- Domino's Plans No Marketing Changes, Despite Cuts
Marketing Daily, Nina Lentini - Thursday, March 6, 2008
[Restaurants] Jenny Fouracre, a spokesperson for the Ann Arbor, Mich.-based chain, sa ...
- Vaseline, Dove And Kellogg Named Global Effie Winners
Marketing Daily, Nina Lentini - Monday, March 3, 2008
[Awards] "Unilever and Kellogg's, top winners in past Effie competitions, know wh ...
- Domino's Out-delivered Rivals On Super Bowl Sunday
Marketing Daily, Nina Lentini - Wednesday, February 27, 2008
[Restaurants] "Landmark events like Super Bowl Sunday have a way of bringi ...