- Dunkin' Joins The Crowd, Offers 99-Cent Coffees Tuesday
Marketing Daily, Nina Lentini - Monday, February 25, 2008
[Restaurants] A spokesperson says the promotion is a celebration of Dunkin' Donu ...
- Bees, Lincoln And Beavers Sell Drugs, Research Firm Finds
Marketing Daily, Nina Lentini - Friday, February 22, 2008
[Pharma] "Several years ago, the types of ads that were on t ...
- Starbucks Retraining Strategy: Is It A Rash Or Brash Move?
Marketing Daily, Nina Lentini - Friday, February 22, 2008
[Restaurants] If Starbucks understands consumers' emotional connection to coffee and is worki ...
- Coffeehouses Perk Up On News Of Starbucks' Closure
Marketing Daily, Nina Lentini - Thursday, February 21, 2008
[Beverages] Stew Leonard's on the East Coast, Coffee Klatch Roasting on t ...
- Kraft Puts Marketing Muscle Behind New Products, Lines
Marketing Daily, Nina Lentini - Wednesday, February 20, 2008
[Food] Kraft Salad Dressings will be seen in a whole new w ...
- Consumers Seek Economic Relief Online, Survey Finds
Marketing Daily, Nina Lentini - Wednesday, February 20, 2008
[Strategy] "People are using more coupons, looking for ways to save, tip ...
- Rockport Places Its Advertising Bets Online This Year
Marketing Daily, Nina Lentini - Tuesday, February 19, 2008
[Retail] A big push for Rockport this spring will be around i ...
- Franchisees Don't Like The Way Marketing Runs At Dunkin'
Marketing Daily, Nina Lentini - Friday, February 15, 2008
[Restaurants] Dunkin' Donuts franchisees in New England and New York are public ...
- Writers' Strike May Have Accustomed Viewers To Web
Marketing Daily, Nina Lentini - Tuesday, February 12, 2008
[Research] "Consumers have been watching TV less and less over the la ...
- Survey: Web Brands On Rise, Economy Hurting Iconic Brands
Marketing Daily, Nina Lentini - Monday, February 11, 2008
[Research] Google, Amazon, Yahoo, Netflix and YouTube should do quite well. Targ ...
- Pepsi Revenue Up, CEO Expects To Stay Course
Marketing Daily, Nina Lentini - Friday, February 8, 2008
[Beverages] "This suggests that, while Coke is willing to be a riverbo ...
- Redux Back With Cocaine Energy Drink In Big Way
Marketing Daily, Nina Lentini - Wednesday, February 6, 2008
[Beverages] In order to pass FDA muster, the company removed the taglin ...
- Kimberly-Clark Dangles National Publicity In Product Promo
Marketing Daily, Nina Lentini - Monday, February 4, 2008
[Health, Beauty Aids] The company is leveraging young people's desire to s ...
- Cuervo Tequila Breaking 'Social Responsibility' Campaign
Marketing Daily, Nina Lentini - Friday, February 1, 2008
[Spirits] "We wanted to show this understanding that social responsibility is intrins ...
- Wendy's To Set Self Apart As 'W-a-a-a-ay Better Than Fast Food'
Marketing Daily, Nina Lentini - Tuesday, January 29, 2008
[Restaurants] The new campaign, which comes out next week, focuses on t ...
- KFC Dares Super Bowl Players To Do 'Chicken Dance'
Marketing Daily, Nina Lentini - Wednesday, January 23, 2008
[Restaurants] The Yum Brands-owned company is offering to create a $260,000 scholarsh ...
- KFC To Super Bowl Scorer: Chicken Dance
MediaDailyNews, Nina Lentini - Wednesday, January 23, 2008
KFC is out to ambush the Super Bowl by potentially getting ...
- Domino's Delivers An Experience
Marketing Daily, Nina Lentini - Tuesday, January 22, 2008
So Monday afternoon my daughter asks if we can order a Domino ...
- Wal-Mart Dials 1-800-Contacts, Orders New Pair
Marketing Daily, Nina Lentini - Monday, January 21, 2008
[Retail] Clearly comfortable uniting with a company that annually hires 10,000 tim ...
- Marketers Brace For Fallout From Vytorin Report
Marketing Daily, Nina Lentini - Wednesday, January 16, 2008
[Pharma] "Ultimately," says Robert Passikoff, president of the consultancy Brand Keys, "t ...
- Dunkin' Donuts, Milky Way Heat Up Hockey Games
Marketing Daily, Nina Lentini - Tuesday, January 15, 2008
[Beverages] Mars, which makes Milky Way, accepted a partnership with Dunkin' becau ...
- Starbucks Slows Ship, Begins Return To Safer Harbor
Marketing Daily, Nina Lentini - Tuesday, January 8, 2008
[Restaurants] The man who has been there since the beginning is leadi ...
- Papa John's Kicks Off 'TEXTra' Promo For Football Season
Marketing Daily, Nina Lentini - Monday, January 7, 2008
[Restaurants] Die-hard football fans will have no trouble dialing up a n ...
- Monroe Struts Its Stuff In Squirrelly New Campaign
Marketing Daily, Nina Lentini - Friday, January 4, 2008
[Automotive] The campaign is "in its infancy," says Ric Alameddine, VP/marketing a ...
- Pizza Hut Spot Features Presidential Candidates
Marketing Daily, Nina Lentini - Thursday, January 3, 2008
[Restaurants] Leveraging the intense media interest in today's Iowa caucuses, Pizza H ...
- Restaurant Marketer Of The Year: Dunkin' Donuts
Marketing Daily, Nina Lentini - Wednesday, January 2, 2008
Robert Passikoff, founder and president of Brand Keys research consultancy, raves abo ...
- Borders To Back Customers' Resolutions With Free Events
Marketing Daily, Nina Lentini - Monday, December 31, 2007
[Retail] "Since January and the New Year is a time when peop ...
- Celeb Endorsements Don't Hold Much Sway Over Voters
Marketing Daily, Nina Lentini - Friday, December 28, 2007
[Politics] A study by E-Poll Market Research, which researches celebrities and brand ...
- Baskin-Robbins Modernizes Web Site For Today's Moms
Marketing Daily, Nina Lentini - Friday, December 21, 2007
[Food] PR will support the site's relaunch as well as an e-ma ...
- Activist Group Threatens Suit Over Sara Lee Bread Claims
Marketing Daily, Nina Lentini - Tuesday, December 18, 2007
[Food] Sara Lee says the product is designed to help consumers transiti ...