Oren Netzer

Member since December 2007Contact Oren

Chief Executive Officer cClearly
Facebook: https://www.facebook.com/cclearlyinc
LinkedIn: https://www.linkedin.com/company/cclearly
Twitter: @cclearlyinc
1460 broadway Ave
New York New York
10036 USA

Oren is Founder and CEO of cClearly which built the first paid search targeting platform to help marketers improve paid search performance through data-driven keyword expansion and intelligent audience segmentation. Prior to founding cClearly, Oren was Founder and CEO of DoubleVerify.

Articles by Oren All articles by Oren

Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part IV in Search & Performance Marketing Daily on 08/11/2016
The fourth and final part of this series examines how bidding directly on long-tail keywords can help improve back-end metrics such as conversion rates and cost per acquisition. Part 1 and 2 examined how bidding directly on long-tail keywords improved all front-end metrics. Part 3 examined how adding long-tail keywords increases overall impression share.
Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part III in Search & Performance Marketing Daily on 07/19/2016
Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords. Part 1 and 2 examined how bidding directly on long-tail keywords improved all front-end metrics including click-through rates, cost per click and average position
Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part II in Search & Performance Marketing Daily on 06/27/2016
Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. Part II shows how similar results can be achieved by bidding on mid-tail and long-tail Phrase match and Broad Match Modified keywords.
Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part I in Search & Performance Marketing Daily on 06/22/2016
Long-tail keywords represent 70%-80% of search query volume. Yet because of the complexity in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or broad-match modified keywords.
Invisible Display Ads Explained in Online Media Daily on 10/21/2009
Ever since the Wall Street Journal ran a story entitled "Web Ads Hidden Under a Cloak of Invisibility" there has been widespread concern in the online advertising industry about invisible display ads (IDAs).

Comments by Oren All comments by Oren

The Keyword Is Dead: Accept And Adjust by Jonathan Kagan (Search & Performance Marketing Daily on 05/13/2019)
Jonathan - great article! I couldn't agree more on the importance of targeting audience in paid search. We found that audience optimization is also a very effective strategy in paid search because you can identify and define multiple audience groups and assign a different bid to each one. For example, you might set a higher bid for females age 35-44 because they convert better but you still want to target entire female population. Full discolure: my company, cClearly (http://www.cclearly.com), provides technology for identifying, targeting and optimizing audience in paid search and allows you to use thousands of different criteria to target and optimize by leveraging zip code bid modifiers.

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