Oren Netzer
Member since December 2007Contact Oren- Chief Executive Officer cClearly
- Facebook: https://www.facebook.com/cclearlyinc
- LinkedIn: https://www.linkedin.com/company/cclearly
- Twitter: @cclearlyinc
- 1460 broadway Ave
- New York New York
- 10036 USA
Oren is Founder and CEO of cClearly which built the first paid search targeting platform to help marketers improve paid search performance through data-driven keyword expansion and intelligent audience segmentation. Prior to founding cClearly, Oren was Founder and CEO of DoubleVerify.
Articles by Oren All articles by Oren
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part IV in
Search & Performance Marketing Daily on
08/11/2016
The fourth and final part of this series examines how bidding directly on long-tail keywords can help improve back-end metrics such as conversion rates and cost per acquisition. Part 1 and 2 examined how bidding directly on long-tail keywords improved all front-end metrics. Part 3 examined how adding long-tail keywords increases overall impression share.
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part III in
Search & Performance Marketing Daily on
07/19/2016
Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords. Part 1 and 2 examined how bidding directly on long-tail keywords improved all front-end metrics including click-through rates, cost per click and average position
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part II in
Search & Performance Marketing Daily on
06/27/2016
Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. Part II shows how similar results can be achieved by bidding on mid-tail and long-tail Phrase match and Broad Match Modified keywords.
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part I in
Search & Performance Marketing Daily on
06/22/2016
Long-tail keywords represent 70%-80% of search query volume. Yet because of the complexity in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or broad-match modified keywords.
- Invisible Display Ads Explained in
Online Media Daily on
10/21/2009
Ever since the Wall Street Journal ran a story entitled "Web Ads Hidden Under a Cloak of Invisibility" there has been widespread concern in the online advertising industry about invisible display ads (IDAs).
Comments by Oren All comments by Oren
- The Keyword Is Dead: Accept And Adjust
by
Jonathan Kagan
(Search & Performance Marketing Daily on
05/13/2019)
Jonathan - great article! I couldn't agree more on the importance of targeting audience in paid search. We found that audience optimization is also a very effective strategy in paid search because you can identify and define multiple audience groups and assign a different bid to each one. For example, you might set a higher bid for females age 35-44 because they convert better but you still want to target entire female population. Full discolure: my company, cClearly (http://www.cclearly.com), provides technology for identifying, targeting and optimizing audience in paid search and allows you to use thousands of different criteria to target and optimize by leveraging zip code bid modifiers.
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