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Aryeh Lebeau

Member since November 2018Contact Aryeh

  • EVP, Client Operations Remedy Health Media
  • New York New York
  • 10017 USA

Articles by Aryeh All articles by Aryeh

  • Defending DTC Pharma Advertising in Marketing Insider on 11/05/2018

    DTC ads do play an important role in fostering the doctor-patient conversation around treatment options -- but TV spend may not be the best choice.

  • Online Product Integration, Pharma-style  in Marketing: Health on 07/22/2011

    Fortunately, thanks to a little something called "fair balance," you won't see Hugh Laurie proudly brandishing his painkiller label on "House" anytime soon -- though there were plenty of prescription drug names dropping on TV just a few years ago.

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