Aryeh LebeauMember since November 2018Contact Aryeh
- EVP, Client Operations Remedy Health Media
- New York New York
- 10017 USA
Articles by Aryeh All articles by Aryeh
- Defending DTC Pharma Advertising in
Marketing Insider on
DTC ads do play an important role in fostering the doctor-patient conversation around treatment options -- but TV spend may not be the best choice.
- Online Product Integration, Pharma-style in
Marketing: Health on
Fortunately, thanks to a little something called "fair balance," you won't see Hugh Laurie proudly brandishing his painkiller label on "House" anytime soon -- though there were plenty of prescription drug names dropping on TV just a few years ago.