Peter Bowen
Member since November 2009Contact Peter- CEO SeeSaw Networks
- 100 Bush Street
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Articles by Peter All articles by Peter
- Taking It To A Brand New Place in
Marketing: Sports on
09/01/2009
With today's newest tools for planning, optimizing, buying, and managing campaigns, sports marketers have an opportunity to hit a home run with every campaign.
- Creating Powerful Digital Video Campaigns in
Video Insider on
05/05/2009
People see digital video screens everywhere they go today: at gas stations, coffee shops, gyms, taxis, grocery stores and sports stadiums. Still, if you want to make this new medium part of your integrated advertising campaigns, you'll need to ensure you're getting the biggest bang for the buck. Here are five strategies media buyers are using to do just that.
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