Reggie Bradford

Articles by Reggie All articles by Reggie

• Is Social A Marketing Tool Or A CRM Tool?  in MarketingTools: CRM on 08/10/2012
  

  The rise of social media has forever altered the way people and businesses communicate. The explosion of social has been tremendous, as Facebook closes in on one billion consumers and Twitter approaches 200 million, not to mention emerging platforms like Google+, Instagram and Pinterest.

• Social Is Good Medicine For Healthcare Marketers  in Marketing: Health on 07/03/2012
  

  When consumers think of healthcare, unfortunately what probably comes to mind more often than not is: lack of access, frustration, long waits for test results, and a general vagueness and ambiguity about one's own healthcare information. For an industry that is so vital and deals in a subject of paramount importance in every consumer's life, that's a shame. It's even more of a shame when you consider how unnecessary that obfuscated information flow is. The technology exists to make communication and personalization more feasible than ever. Healthcare providers and institutions should be in a rush to embrace it, not just because it introduces internal efficiencies that affect bottom lines, but because it's simply the proper way to treat their customers.

• 5 Ways Social Is Helping The Healthcare Industry  in Marketing: Health on 06/05/2012
  

  The effect social media has had on society and world culture is undeniable. We have witnessed social networks help lead to the downfall of dictatorial regimes in the Middle East. They have been facilitating like-minded audiences across the world to collaborate for good. And, of course, it has dramatically changed how we communicate with our friends and family, as well as businesses and organizations. The healthcare industry is no stranger to social as many organizations have already leveraged it in many successful ways. See below five examples of how social is helping the healthcare industry.

• Social Users Want The Doctor To Be In ... and Online  in Marketing: Health on 05/01/2012
  

  Healthcare organizations and providers are not exempt from lessons that have been learned by brands and social marketers in other industries. The main lesson is that today's consumer is more empowered than ever before. Their ability to conduct research online from any number of sources and to compare and share with friends, family or experts makes them a very different breed from yesterday's healthcare consumer.

• Unhealthy Habit: Why Haven't You Optimized Your Mobile Experience Yet?  in Marketing: Health on 04/03/2012
  

  We've reached the tipping point where the most creative, engaging and action-driving digital marketing initiatives that were originally designed specifically for the Web can be a wasted investment. This is due to the fact that the majority of your audience is likely seeing this content on their smartphone and it's not optimized for the mobile channel. Case in point, for the first time ever, smartphones outsold PCs this year, and that ratio will only continue to grow.

• Promoting Employee Health: A New Way To Drive Results in Marketing: Health on 03/06/2012
  

  The primary goal of marketers is to drive engagement, brand awareness and brand loyalty amongst consumers. But, you may want to consider that one of the secrets to making that happen is to drive engagement within the company.

• Healthcare Is Getting Personal ... Trust Me in Marketing: Health on 02/07/2012
  

  How to build trust and become a resource on healthcare via social.

• Digital, Social Advances Offer Opportunity In 2012 in Marketing: Health on 01/03/2012
  

  From medical providers to insurers and from politicians to the public, health care will continue to be on everyone's mind in 2012 and beyond. And there is no doubt that technology will play a large role in shaping our nation's future health care system, providing consumers and industry players a more effective and efficient way to operate. With the rise of digital, social and seemingly ubiquitous mobile access, consumers have tremendous access to information, and these technological advances also offer marketers new and powerful ways to connect, communicate and engage with their existing audiences and potential customers. Below are a few strategies health care and wellness marketers should take to heart as they embark on an opportunistic New Year.

• Trends for 2012: How Teen Social Media Behavior Will Impact Marketing Strategies in Engage:Teens on 12/29/2011
  

  Teens today are growing up in a vastly different world than I did, due in large part to the emerging technologies that surround them. This young group knows no other world than one in which information is always at their fingertips; a world in which everyone is "connected." It's not surprising that they use the Web more than any other demographic - according to eMarketer 93% of 12-17 year olds are Internet users versus only 74% of the total U.S. population.

• Facebook's Changes Present Opportunities For Brands in Engage:Teens on 09/29/2011
  

  Here are a few "best practices" marketers should keep in mind so they can get the most out of the "new" Facebook.

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