Sanjay DholakiaMember since August 2016Contact Sanjay
- CMO Marketo
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- What The Yahoo/Verizon Deal Means For The Industry in
Real-Time Daily on
I admit it -- I still have a Yahoo email address. Although I rarely use it, it still made me pay attention when Verizon bought Yahoo. The acquisition offers the promise of a phone and Internet service juggernaut bolstered by a broad array of popular online consumer services, fueled by amazing content. What a mouthful. If it pays off, the deal will be well worth the $4.8 billion price tag. But don't proclaim the arrival of a new advertising behemoth just yet.
- How To Turn Your Superfans Into Guerrilla Marketers in
Teens are natural marketers: they are extremely enthusiastic about the things they love, and they want to share the newest and coolest things in their life with their friends. This is why many teens often make up the lion's share of brands' "superfans" -- people who will aggressively share your message with their network of friends.