- On Sinking Sales, Ralph Lauren Splits With New CEO
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2017
Neil Saunders, managing director of GlobalData Retail, writes that younger consumers a ...
- Tiffany Promises 'Subversive' Lady Gaga In First Super Bowl Spot
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2017
Tiffany says it intends to introduce the spot on its website t ...
- Booted Off Super Bowl By NFL, Battered GNC Scrambles
Marketing Daily, Sarah Mahoney - Tuesday, January 31, 2017
"While we are disappointed by Fox Sports/NFL's late-in-the-game decision to exclude o ...
- For First Date With Oscar, Walmart Is All About Storytelling
Marketing Daily, Sarah Mahoney - Monday, January 30, 2017
Kirsten Evans, Walmart's SVP/marketing, tells "Marketing Daily," "Since it's the first ti ...
- Super Bowl Spending Expected To Decline
Marketing Daily, Sarah Mahoney - Thursday, January 26, 2017
The biggest spenders are the 45 million who plan to host ...
- Olay Tries To Rebuild Interest In Fading Anti-Aging Category
Marketing Daily, Sarah Mahoney - Wednesday, January 25, 2017
Mintel identifies a "food-to-face" trend, with brands including ingredients like coffee a ...
- With New CEO Aboard, Mattel Aims Barbie At Dads
Marketing Daily, Sarah Mahoney - Tuesday, January 24, 2017
The new initiative on research that girls who have loving, supportive relationshi ...
- Vionic Shoes Walk Toward Fashion, Away From Pain Relief
Marketing Daily, Sarah Mahoney - Monday, January 23, 2017
The San Rafael, California-based company says it is spending more than ...
- Q&A: In Trump Era, Brands Should Engage Fans, Forget Haters
Marketing Daily, Sarah Mahoney - Friday, January 20, 2017
"Marketing Daily" caught up with Carreen Winters, MWWPR's executive vice president a ...
- Target Names New CMO, Dives Into Soccer
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2017
Five months after the departure of Jeff Jones to Uber, Target h ...
- Reebok Hinges 'Show Of Hands' On Human Handshakes
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2017
In the latest evolution of its "Be More Human" campaign, Reebok ...
- Final Holiday Season Tally: 2016 Best In Five Years
Marketing Daily, Sarah Mahoney - Monday, January 16, 2017
The National Retail Federation and VISA attributed the overall strength of t ...
- Nielsen: Why Brands Are Losing To Transparent Products
Marketing Daily, Sarah Mahoney - Thursday, January 12, 2017
America's appetite for healthier products shows no sign of slowing down, a ...
- Q&A: Sorry, Ecommerce, People Prefer Unique Store Experiences
Marketing Daily, Sarah Mahoney - Thursday, January 12, 2017
Says Forrester's Brendan Witcher, "We just had one of the strongest yea ...
- Under Armour, Tom Brady Launch Magic Pajamas
Marketing Daily, Sarah Mahoney - Saturday, January 7, 2017
The app tracks sleep, gives users a 14-day sleep score to asse ...
- Agony Update: Sears Sells Craftsman, Closes Stores
Marketing Daily, Sarah Mahoney - Thursday, January 5, 2017
The moves may bolster its bloody balance sheets as it continues ...
- It's A Wrap: Holiday Mall Sales Soft; Online Sparkles
Marketing Daily, Sarah Mahoney - Thursday, January 5, 2017
While big-name retailers like Macy's, Kohl's and Sears are trapped in ...
- Athleta Taps World's Oldest Yoga Teacher For 'Power Of She'
Marketing Daily, Sarah Mahoney - Wednesday, January 4, 2017
The campaign is primarily digital, although the stories get prominent play ...
- What Is It About Walmart?
Marketing Daily, Sarah Mahoney - Tuesday, January 3, 2017
Hating on brands is something Americans love to do, which is o ...
- Russell's New Football Spots Laud 'Love, Not Decibels'
Marketing Daily, Sarah Mahoney - Thursday, December 29, 2016
"Dear Coach" is a love letter from players to high school footba ...
- In 2017, Purple Will Reign, Everything Will Be Coconut
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2016
In the by-product category, it's already selling a cleaner made with wat ...
- Beauty Buzz: Brow-Beaters Win The Holidays
Marketing Daily, Sarah Mahoney - Tuesday, December 27, 2016
Brows aren't the only hot spot in makeup, with sales of l ...
- Gen Z Fastest-Growing E-Commerce Group, Wary Of Security
Marketing Daily, Sarah Mahoney - Tuesday, December 20, 2016
The aversion to shipping charges doesn't seem tied to a person's econom ...
- Pew: Despite Surge, Most Prefer Real Stores To E-Commerce
Marketing Daily, Sarah Mahoney - Monday, December 19, 2016
The study finds that online reviews continue to be one of t ...
- Q&A: Walgreens Walks ConnectedHealth To Next Level
Marketing Daily, Sarah Mahoney - Friday, December 16, 2016
Greg Orr, vice president of digital health at Walgreens Boots Alliance, tel ...
- Amid Lull In Sales, Stores Pour On Last-Minute Sugar
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2016
With holiday spending hitting some troubling soft spots, retailers are pouring ...
- With Rocks And E-Gifts, Nordstrom Out To Win Christmas
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2016
It has taken the ever-so-impersonal gift card one step further, turning ...
- Millennial Bling: Gen Y Warms To Lab-Grown Diamonds
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2016
Cultivated diamonds are winning over more luxury shoppers. "These diamonds are ve ...
- Traditional Supermarkets Beating Amazon In Online Groceries
Marketing Daily, Sarah Mahoney - Tuesday, December 13, 2016
The study comes at a time when interest in online grocery shoppi ...
- Target, Walmart, Toys R Us Feed The Hatchimal Frenzy
Marketing Daily, Sarah Mahoney - Monday, December 12, 2016
Toys, as well as prestige fragrances, are among the strongest categories ...
