- Target Unveils Victoria Beckham; New York & Co. Bets Big On Eva Mendes
Marketing Daily, Sarah Mahoney - Monday, March 20, 2017
The Victoria Beckham line is heavy on dresses, skirts and rompers (ev ...
- Q&A: Post-Trump, Brands Need To 'Speak American'
Marketing Daily, Sarah Mahoney - Friday, March 17, 2017
People agree on more issues than marketers realize. Deep Root Analytics C ...
- In Fructis Relaunch, Garnier Targets Millennial Bathroom Behavior
Marketing Daily, Sarah Mahoney - Thursday, March 16, 2017
Says Ali Goldstein, SVP/marketing, "We haven't done a massive renovation of th ...
- Q&A: To Beat Amazon, Stores Go Whole-Hog Analog
Marketing Daily, Sarah Mahoney - Wednesday, March 15, 2017
At one end, Amazon and pure-play e-commerce sites dominate. At the othe ...
- In Shifting Sports World, Dick's Changes Course
Marketing Daily, Sarah Mahoney - Tuesday, March 14, 2017
The company says it is making strategic changes, slashing the number ...
- Uniqlo, Swarovski Join 'Beauty and The Beast' Fan Club
Marketing Daily, Sarah Mahoney - Tuesday, March 14, 2017
Uniqlo, the Japanese fast-fashion retailer best known for minimalist basics, says t ...
- Ulta Adds M.A.C., Hones Its Amazon-proof Edge
Marketing Daily, Sarah Mahoney - Monday, March 13, 2017
The inclusion of the M.A.C. line adds to the mostly suburban retailer ...
- Patron Saint Of Spending: Brands Grab For St. Patrick's Green
Marketing Daily, Sarah Mahoney - Thursday, March 9, 2017
The NRF predicts that Irish-inspired shenanigans will spark $5.3 billion in sal ...
- Dove Men+Care Wants To Tie March Madness To Kinder, Gentler Fans
Marketing Daily, Sarah Mahoney - Wednesday, March 8, 2017
A video supporting the effort is scheduled to run on Turner properti ...
- For New Running Shoe, Reebok Steps Up Its Influencer Game
Marketing Daily, Sarah Mahoney - Monday, March 6, 2017
Because this $150 shoe is for serious runners, Reebok needed to inve ...
- Highmark Spoofs Patients With So. Many. Questions
Marketing Daily, Sarah Mahoney - Sunday, March 5, 2017
The campaign includes TV spots, digital and mobile ads, as well ...
- Consumers Are Thumbs Down On New Abercrombie & Fitch Pitch
Marketing Daily, Sarah Mahoney - Thursday, March 2, 2017
Like many of its competitors, the retailer chalks up the disappointment part ...
- Express Intros New Era With 'Your Life, Your Dress Code'
Marketing Daily, Sarah Mahoney - Wednesday, March 1, 2017
The new campaign from the Columbus, Ohio-based retailer stars model Karlie Klos ...
- As Beauty Gets More Digital, Olay Expands AI
Marketing Daily, Sarah Mahoney - Tuesday, February 28, 2017
Olay Skin is expanding its artificial intelligence-driven skincare app, the Olay Sk ...
- The Low-Budget Engine Behind The Trump Boycott
Marketing Daily, Sarah Mahoney - Saturday, February 25, 2017
She may be an accidental activist, but marketer Shannon Coulter says s ...
- Kohl's, Macy's Struggle: Can Department Stores Ever Be Cool Again?
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2017
The latest financial results make it clear just how vast the g ...
- Skechers Brings Back Rob Lowe For Spring Campaign
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2017
The campaign comes at a pivotal time for the company, as ...
- Tax Refund Season: Consumers To Save More, Spend Less
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2017
Only 9% plan to use the cash for a major purchase su ...
- Wal-Mart Reports E-Commerce Gains
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2017
For Walmart's U.S. division, sales increased 2.8% to $83.7 billion. Company executiv ...
- Look Out, Lego, Mega Wants Your 'Beyonders'
Marketing Daily, Sarah Mahoney - Friday, February 17, 2017
The campaign is a rallying cry, urging what Mega's Bisma Ansari cal ...
- Lane Bryant Builds On Ashley Graham's Curvy Moment
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2017
"Prabal [Gurung] was remarkable in that he was, quite literally, inspired ...
- Packaging Indignation: Brands Bank On Women's Fury
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2017
"It was just so good," says Samantha Skey, president and CRO ...
- With 'Equality,' Nike Latest Brand To Inch Toward #Resistance
Marketing Daily, Sarah Mahoney - Monday, February 13, 2017
"Brands and retailers can no longer sit on the sidelines on soci ...
- Cupid, Wearing Snow Boots, Sprinkling A Little Less Love
Marketing Daily, Sarah Mahoney - Monday, February 13, 2017
The biggest gift category -- jewelry -- accounts for $4.3 billion a ...
- Luxury Beauty: Makeup Sales Strong, Fragrance Weaker
Marketing Daily, Sarah Mahoney - Friday, February 10, 2017
Market researcher NPD Group says women are most interested in what's ne ...
- Can Under Armour Play For Both Teams?
Marketing Daily, Sarah Mahoney - Saturday, February 11, 2017
Under Armour is under fire and the latest brand to ignite ...
- Nike Digs Deeper For 'Out of Nowhere'; Reebok Gets CrossFit Crazy
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2017
First up is Devin Booker's story, which tells how he became t ...
- Cosabella Goes All-In On Artificial Intelligence
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2017
"We've struggled with how to use the data we had, how ...
- Tom Brady Ad Parade: Love From Under Armour And, Finally, A Dig At Goodell
Marketing Daily, Sarah Mahoney - Monday, February 6, 2017
Delivered by fans with hardcore Boston accents (and no trace of N ...
- Super Bowl Snag: When An Incredible Game Overpowers Weak Ads
Marketing Daily, Sarah Mahoney - Monday, February 6, 2017
Set within the context of the game, only a handful of ad ...
