- REI Adds Interactive Twist To #OptOutside
Marketing Daily, Sarah Mahoney - Friday, November 3, 2017
This year, the retail cooperative has set up a site and experienti ...
- Cue The Reindeer: Kohl's, Nordstrom Launch Holiday Campaigns
Marketing Daily, Sarah Mahoney - Thursday, November 2, 2017
With Halloween safely behind them, retailers Nordstrom and Kohl’s are gearing ...
- For Women Runners, Adidas Summons The F-Word
Marketing Daily, Sarah Mahoney - Friday, November 3, 2017
"Our goal is to send a provocative message," says a spokesperson f ...
- Q&A: L'Oreal's Digital Chief On Beauty Innovation
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2017
Lubomira Rochet speaks with "Marketing Daily" about the company's partnership with Parisi ...
- Under Armour, Spooking Investors, Posts First Sales Drop
Marketing Daily, Sarah Mahoney - Tuesday, October 31, 2017
While growth has been slowing for some time, it looks like t ...
- While Industry Predicts Strong Sales, JC Penney Summons Scrooge
Marketing Daily, Sarah Mahoney - Monday, October 30, 2017
New research from the National Retail Federation points to a healthy increa ...
- On Strong Earnings, Amazon And Whole Foods Face Culture Clash
Marketing Daily, Sarah Mahoney - Friday, October 27, 2017
Barclays analyst Karen Short says Whole Foods' food innovation cycle may sl ...
- Naughty? Not Even An Option, Says Toys R Us Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 26, 2017
New ads show kids fighting with each other over whose turn ...
- Nordstrom, Kohl's Try New Cause-Marketing Efforts
Marketing Daily, Sarah Mahoney - Wednesday, October 25, 2017
Research published earlier this year finds appealing to shoppers' generosity may ev ...
- H&M Gives New Erdem Line Baz Lurhmann Over-The-Top Treatment
Marketing Daily, Sarah Mahoney - Wednesday, October 25, 2017
"The Secret Life of Flowers" clocks in at over four minutes, a ...
- As Amazon Prime Hits 90 Million, Online Holiday Spending To Surpass Brick-And-Mortar
Marketing Daily, Sarah Mahoney - Tuesday, October 24, 2017
Deloitte is predicting that consumers expect to do 51% of their holid ...
- Target Hopes Hearth & Home, New Campaign Will Counter Online Onslaught
Marketing Daily, Sarah Mahoney - Monday, October 23, 2017
A new includes a social media rich ad campaign from Deutsch L.A ...
- The UPS Store Aims To Help Small Businesses 'Close The Deal'
Marketing Daily, Sarah Mahoney - Friday, October 20, 2017
The campaign uses a series of videos starring Mr. Closer, who giv ...
- Selena Gomez Stars In Coach Holiday Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 19, 2017
The new campaign, shot by photographer Steven Meisel, features Gomez in ...
- This Christmas, Neiman-Marcus Offers A Lake Como Rolls; A Times Square Bash
Marketing Daily, Sarah Mahoney - Thursday, October 19, 2017
Neiman-Marcus, which publishes its over-the-top Christmas Book each October, hasn’t disappointed wi ...
- Accenture Predicts Sharp Decrease In Holiday Spending
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2017
It also points to consumers' more subdued outlook on their own fami ...
- 'Stranger Things,' 'Game of Thrones': Pop Culture Tightens Halloween Hold
Marketing Daily, Sarah Mahoney - Monday, October 16, 2017
The NRF says 17% of people planning to celebrate Halloween this ye ...
- Coty's Sally Hansen Flips Gender Roles In 'Shetopia'
Marketing Daily, Sarah Mahoney - Thursday, October 5, 2017
The video shows a world where women are politicians vowing to he ...
- Walmart, Target Step Up Delivery Tactics
Marketing Daily, Sarah Mahoney - Wednesday, October 4, 2017
While online grocery sales still only account for 3.4% of total supermark ...
- Perry Ellis Hopes Alexa Can Save Young Men From Fashion Faux Pas
Marketing Daily, Sarah Mahoney - Wednesday, October 4, 2017
The idea is to create "a seamless shopping experience," aimed at m ...
- Santa Stronger: NRF, PwC Forecast Solid Spending Gains
Marketing Daily, Sarah Mahoney - Tuesday, October 3, 2017
Christmas falls on a Monday this year, adding a full weekend ...
- Toys R Us Using AR To Bridge Online, In-store Experience
Marketing Daily, Sarah Mahoney - Monday, October 2, 2017
New TV spots from BBDO Atlanta also hinge on the importance ...
- ASICS Hopes To Re-Energize Sagging Running Market
Marketing Daily, Sarah Mahoney - Wednesday, September 27, 2017
ASICS, the Japanese high-end running shoe company that is based on t ...
- Sneaker Brand Drama: Adidas Bribery Scandal Grows; Nike Sales Fall
Marketing Daily, Sarah Mahoney - Wednesday, September 27, 2017
There are inklings that the investigation is broadening, with "The Sporting New ...
- Pushing Past Mean: Fearless Girl, Lane Bryant, Audi Win Femvertising Honors
Marketing Daily, Sarah Mahoney - Tuesday, September 26, 2017
In #MoreThanMean, which wins this year's People's Choice award, men squirm ...
- For NFL Brand - And Nike - No Soft Landing In Anthem Uproar
Marketing Daily, Sarah Mahoney - Tuesday, September 26, 2017
In this Q&A, Emory University Prof. Mike Lewis tells "Marketing Daily" w ...
- Halloween Spending May Break Records
Marketing Daily, Sarah Mahoney - Monday, September 25, 2017
Candy is the second-biggest expense, with shoppers planning to spend $2.7 billio ...
- Happy Holidays Ahead: Sales Forecast To Rise 4%
Marketing Daily, Sarah Mahoney - Thursday, September 21, 2017
Of course, where consumers will spend all that green is the b ...
- Kohl's Cozies Up To Amazon
Marketing Daily, Sarah Mahoney - Wednesday, September 20, 2017
Kohl's is hoping customers would rather swing by one of its locatio ...
- 'In Sympathy' Confusion: 1-800-Flowers Embraces The Awkward
Marketing Daily, Sarah Mahoney - Tuesday, September 19, 2017
The campaign includes digital and social as well as radio, featuring intervie ...