- In Contest Twist, DSW Sends Loyal Customers On Antipoverty Mission
Marketing Daily, Sarah Mahoney - Friday, March 8, 2019
Customers compete to win a trip to an impoverished Caribbean destination whe ...
- Adidas, Always, Etsy Among Brands Celebrating International Women's Day
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2019
Adidas, well aware that just 4% of U.S. sports coverage includes women ...
- With #Maxximizing, T.J. Maxx Turns Pop-Up Shopping Into A Game
Marketing Daily, Sarah Mahoney - Wednesday, March 6, 2019
The contest builds on the brand's positioning as a favorite place ...
- With Digital Surge, Target Tears It Up
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2019
It just put up its best full-year sales numbers in 13 year ...
- Amazon? Nope, Americans Fall For Discount Grocers Aldi, Lidl
Marketing Daily, Sarah Mahoney - Monday, March 4, 2019
Study finds that while Aldi and Lidl are relatively new to t ...
- Convenience, Redefined: Can D2C Brands Keep Up?
D2C Insider, Sarah Mahoney - Monday, March 4, 2019
D2C brands' focus on convenience (which just about any digital brand c ...
- Nordstrom Sales Slow; Breaks Arty New Ads
Marketing Daily, Sarah Mahoney - Friday, March 1, 2019
With fewer people shopping, same-store sales dropped 1.6% at Nordstrom's full-price stor ...
- In Latest Bra-haha, Victoria Staggers As Target Struts
Marketing Daily, Sarah Mahoney - Thursday, February 28, 2019
Victoria's Secret parent company L Brands reports yet another decline in sal ...
- Emphasizing Customer Service, Best Buy Fights Back Against Amazon
Marketing Daily, Sarah Mahoney - Wednesday, February 27, 2019
Best Buy startled industry observers with strong results for the fourth quart ...
- With Kristen & Dax, Walmart Cuddles Up To Millennial Mamas
Marketing Daily, Sarah Mahoney - Tuesday, February 26, 2019
Walmart will be the exclusive retailer for Hello Bello, a babies' toilet ...
- Wayfair's Sales Soar -- But So Does Ad Spending
Marketing Daily, Sarah Mahoney - Monday, February 25, 2019
The company's losses nearly doubled to $143.8 million, and analysts wonder ...
- Forrester: Why Brick-And-Mortar Is Failing Luxury
Marketing Daily, Sarah Mahoney - Sunday, February 24, 2019
High-end department stores continue to lose relevance and market share, replaced ...
- Women 'Dream Crazier' In New Nike Oscars Ad
Out to Launch, Sarah Mahoney - Sunday, February 24, 2019
The 90-second spot is narrated by tennis legend Serena Williams and featur ...
- In New Digital-First Strategy, Calvin Klein Tries TikTok
Marketing Daily, Sarah Mahoney - Thursday, February 21, 2019
Brand's debut on TikTok, a platform prized by Gen Z for i ...
- Using AI On Selfies, L'Oreal Personalizes Wrinkle Remedies
Marketing Daily, Sarah Mahoney - Wednesday, February 20, 2019
SkinConsultAI is reportedly able to evaluate and predict how people will ag ...
- Walmart Gains On Digital, Experience Initiatives
Marketing Daily, Sarah Mahoney - Tuesday, February 19, 2019
While some retailers skated through the holiday season on little more th ...
- Imagining Dragons, Walmart Makes VR Viewers 'Verklempt'
Marketing Daily, Sarah Mahoney - Monday, February 18, 2019
Developed by Walmart's digital innovation shop, the VR experience invites fans in ...
- In Toyland, A Brighter Year Ahead
Marketing Daily, Sarah Mahoney - Monday, February 18, 2019
Marketers are upbeat about the year ahead and happy to close t ...
- How ThirdLove Is Reshaping Customer Experience
Marketing Daily, Sarah Mahoney - Thursday, February 14, 2019
We ask Third Love's Josh Wolff: Is it really true that 8 ...
- Consumers Yawn At V-Day; Jewelry Loses Shine
Marketing Daily, Sarah Mahoney - Wednesday, February 13, 2019
"Perhaps some consumers are finding traditional Valentine's Day gifts a bit cliche ...
- Walmart Muscles In On Ikea, Wayfair's Turf
Marketing Daily, Sarah Mahoney - Tuesday, February 12, 2019
Walmart's new mid-tier furniture brand, called MoDRN and sold only online, includ ...
- Do Consumers Care About Food Waste? New Retail App Will Find Out
Marketing Daily, Sarah Mahoney - Monday, February 11, 2019
While mainstream American shoppers have grown increasingly warm to organic foods, "ugl ...
- JC Penney Bails Out Of Appliance Biz
Marketing Daily, Sarah Mahoney - Friday, February 8, 2019
Observers say it's a smart move, though the decision can also ...
- Dove, Kelly Rowland Celebrate Girls' 'Crowns'
Marketing Daily, Sarah Mahoney - Thursday, February 7, 2019
Dove has teamed up with singer Kelly Rowland to release "Crown," ...
- Denim's Comeback: Levi's Gains, Walmart Launching Sofia Vergara Jeans
Marketing Daily, Sarah Mahoney - Tuesday, February 5, 2019
The 100-item Sofia line includes sizes up to 20, and offers jacket ...
- 'I Come First': Lunya Sleepwear Campaigns For Women's Orgasms
Marketing Daily, Sarah Mahoney - Monday, February 4, 2019
CEO Ashley Merrill says she is making women's pleasure part of i ...
- Teleflora Targets Male Buyers With Animated Love Story
Marketing Daily, Sarah Mahoney - Friday, February 1, 2019
Shot almost entirely in black-and-white, except for vivid splashes of flowers, t ...
- Bud Light, 'Game Of Thrones' Win 'Play It Safe' Bowl
Marketing Daily, Sarah Mahoney - Monday, February 4, 2019
In one of the most boring Super Bowl games in recent memor ...
- Foot Locker Tests Localized Store Experiences
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2019
Brand chose Detroit for its U.S. pilot because "metro Detroit has super-passiona ...
- Tony Romo, NFL's Man Of The Moment, Stars In Skechers Super Bowl Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2019
Broadcaster Romo, calling his first Super Bowl this year, has been generati ...