- Big Papi Goes To Bat For Skechers
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2017
The Manhattan Beach, Calif.-based Skechers says David Ortiz, who retired last ye ...
- Coach Makes Progress In The Path Back To Luxury
Marketing Daily, Sarah Mahoney - Wednesday, May 3, 2017
Given that consumers have been especially hard on retailers selling high-end handbag ...
- Philosophy's New Mental Health Push: 'How Are You, Really?'
Marketing Daily, Sarah Mahoney - Tuesday, May 2, 2017
A new PSA from Philosophy, the Coty-owned cosmetics brand, may signal ...
- Teleflora Kicks Off Mother's Day Campaign
Marketing Daily, Sarah Mahoney - Monday, May 1, 2017
The National Retail Federation predicts consumers will spend $2.6 billion on flower ...
- In Uncomfortable Times, Cotton Sells Its Soft Side
Marketing Daily, Sarah Mahoney - Friday, April 28, 2017
Called "Leave Comfort to Clothes," the organization's first campaign in two yea ...
- Twitter Users School SheaMoisture On Race, Authenticity
Marketing Daily, Sarah Mahoney - Thursday, April 27, 2017
The natural haircare brand released an ad focusing on "hair hate," b ...
- Monumental Outrage: Patagonia, Outdoor Brands Take On Trump
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2017
"Our national monuments were established after extensive public input because they provi ...
- JCPenney Flexes Sephora Strength
Marketing Daily, Sarah Mahoney - Tuesday, April 25, 2017
Amid widespread store closings, JC Penney is playing to its strengths, openi ...
- To Honor Cranky Founder, Burt's Bees Uses VR For 'Burtual Reality'
Marketing Daily, Sarah Mahoney - Monday, April 24, 2017
The company has torn down the 300-square-foot turkey coop/cabin founder Burt Shavi ...
- For Brands, It's Harder To Be Seen As Green
Marketing Daily, Sarah Mahoney - Thursday, April 20, 2017
Among the winners: Chick-fil-A, Dunkin', Ford, Hyundai, Nike and Apple. And Be ...
- Birchbox, Now In The Black, Intros New Ads
Marketing Daily, Sarah Mahoney - Wednesday, April 19, 2017
While the TV spot features small segments from a variety of wome ...
- Carhartt Takes On Spring Weather Challenge
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2017
The ad is running on sports programming, including MLB and playoff gam ...
- Climate-Change Conundrum: Do 70% Of Americans Really Worry?
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2017
The GfK MRI research also indicates that use of many of the ...
- America Losing Interest In Shoes, Handbags
Marketing Daily, Sarah Mahoney - Monday, April 17, 2017
It's all added to retailers' woes, from discounters like Payless announcing bankrupt ...
- Trulia Spotlights Nightmare Neighborhoods For Spring Home Buyers
Marketing Daily, Sarah Mahoney - Monday, April 17, 2017
"What we heard over and over was that they love Trulia f ...
- In A First, Foot Locker Flaunts Global Appeal
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2017
"We will have more global launches. Foot Locker operates in some ve ...
- Teens Love Nike, Are Over Under Armour
Marketing Daily, Sarah Mahoney - Wednesday, April 12, 2017
Nike Adidas Starbucks and Facebook are sitting at the cool-kids table, whi ...
- Hello Hopes 'An Inconvenient Tooth' Will End Dental Warfare
Marketing Daily, Sarah Mahoney - Wednesday, April 12, 2017
"Our research showed us that as aware as consumers are about ingredien ...
- Adidas Shuffles Into 3D Running Shoes
Marketing Daily, Sarah Mahoney - Friday, April 7, 2017
The small-batch technology is said to lend itself to higher levels ...
- With Baby Dove, Unilever Wants #RealMoms To Talk Back
Marketing Daily, Sarah Mahoney - Thursday, April 6, 2017
A cattle rancher, a competitive break-dancer, a rock climber and a trans-m ...
- Kenneth Cole, Aloe Blacc Team Up For New Music
Marketing Daily, Sarah Mahoney - Wednesday, April 5, 2017
The campaign's contest, called #FindYourBold, is also in partnership with Indaba Musi ...
- SoulCycle Spins First-Ever Brand Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 4, 2017
The campaign is from Laird + Partners. (Chairman Trey Laird has be ...
- REI Takes On Femvertising With 'Force Of Nature'
Marketing Daily, Sarah Mahoney - Monday, April 3, 2017
The point of the project is to "get past all the male-dominat ...
- VF Shifts Focus to 'Big Three': The North Face, Vans, Timberland
Marketing Daily, Sarah Mahoney - Friday, March 31, 2017
Unveiling its new five-year plan for investors, CEO Steve Rendle says t ...
- Lululemon Looks To New Marketing To Chase Blahs Away
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2017
"Through these disruptive and innovative campaigns, we will strengthen our guest loyalt ...
- Quilted Northern, Hershey, Pepsi, Dove Win Big In Shopper Marketing
Marketing Daily, Sarah Mahoney - Wednesday, March 29, 2017
Six campaigns took silver awards, including Pepsi, Oreo Cookie Balls, Gillette Fusi ...
- Amazon Expands Grocery Pickup Tests
Marketing Daily, Sarah Mahoney - Tuesday, March 28, 2017
With no minimum on order size, users simply pick out groceries, sele ...
- The Swiss Miss, But Watches Hope For A Comeback Year
Marketing Daily, Sarah Mahoney - Monday, March 27, 2017
This is Baselworld's 100th birthday, and the show represents how important watch ...
- Forecast Calls For Record Easter Spending
Marketing Daily, Sarah Mahoney - Friday, March 24, 2017
In what could be welcome news for department stores, 50% say th ...
- Stores Increase Advertising, Especially Social Media
Marketing Daily, Sarah Mahoney - Tuesday, March 21, 2017
Which promotional methods worked best last year? Free shipping was the bigge ...
