- Buoyed By Instacart, Costco Seems Amazon-Proof
Marketing Daily, Sarah Mahoney - Monday, December 18, 2017
Costco's resilience to the e-commerce threat is impressive, writes Karen Short, ...
- Mixed Signals On Holiday Spending
Marketing Daily, Sarah Mahoney - Friday, December 15, 2017
"The final weeks of this holiday season will be critical as delive ...
- Rihanna, Selena Gomez, Bella Hadid Top Style Influencers For The Year
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2017
Lyst bases its ranking on spikes in demand created by 50 glob ...
- Refugees Star In Campaign For Dick's; Also Make Music For Mosul
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2017
The chain's foundation has committed $2 million in donations to teams a ...
- Barbie's Blue Christmas: Mattel Warns On Tough Times Ahead
Marketing Daily, Sarah Mahoney - Tuesday, December 12, 2017
"[It] has also been challenged by the phenomenon of ... girls outgrowi ...
- Target Teams With 'The Voice' For New Holiday Ads
Marketing Daily, Sarah Mahoney - Monday, December 11, 2017
And it's also trying a new gift card tactic for the forgetfu ...
- Digital's Big-Box Winners? Home Depot, Walmart, Best Buy
Marketing Daily, Sarah Mahoney - Friday, December 8, 2017
By sharpening skills like personalization, store events and customer experience, 21 sto ...
- As Believe Day Turns 10, Macy's Doubles Down For Make-A-Wish
Marketing Daily, Sarah Mahoney - Thursday, December 7, 2017
Disney grants some 9,000 wishes each year, through theme parks, cruises, ...
- New Marketing Stems Sales Decline At Men's Wearhouse
Marketing Daily, Sarah Mahoney - Friday, December 8, 2017
The new approach has called for a stepped-up content approach as wel ...
- For Holidays, Shoppers Crave More Experiences, Less Merchandise
Marketing Daily, Sarah Mahoney - Wednesday, December 6, 2017
Gen Z, Millennials, families with children, and those earning $75,000 or mo ...
- Lego, Disney And Lululemon Are Winning At Retail
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2017
Lego came in No. 1 overall, earning more than four out ...
- For CSR, Specifics Are Key To Converting Skeptics
Marketing Daily, Sarah Mahoney - Monday, December 4, 2017
P&G's Tide is cited as one brand that does a good j ...
- Patagonia Tackles Trump: 'The President Stole Your Land'
Marketing Daily, Sarah Mahoney - Monday, December 4, 2017
President Trump's announcement new came amid a tense morning, with the Sa ...
- Sephora (And Rihanna), Ulta Make Big Gains
Marketing Daily, Sarah Mahoney - Friday, December 1, 2017
In its first month following the September launch, Tribe Dynamics reports th ...
- Best Buy Adds New Holiday Tactic: Truth
Marketing Daily, Sarah Mahoney - Friday, December 1, 2017
Best Buy's announcement comes as retailers continue to tinker with their holid ...
- Under Armour, Losing With Women, Launches Lindsey Vonn Collection
Marketing Daily, Sarah Mahoney - Thursday, November 30, 2017
Under Armour signed Vonn way back in 2006, and she figures prominent ...
- Marketing All Star: Laurent Potdevin
MediaPost All Stars, Sarah Mahoney - Friday, January 19, 2018
MediaPost is honoring Laurent Potdevin, CEO of Lululemon, not just for rebalanci ...
- Tiffany, Macy's, H&M, Macy's Ads Spin Holiday Magic
Marketing Daily, Sarah Mahoney - Wednesday, November 29, 2017
Tiffany & Co. is bringing a sparkling snowscape to life with plen ...
- Holidays Getting Happier: Strong Gains In Stores, Online Spending
Marketing Daily, Sarah Mahoney - Wednesday, November 29, 2017
Adobe says top sellers include the Nintendo Switch, PJ Masks and Hatchima ...
- Stressed? Orvis Launches Product-Free Video Campaign To Provide #MomentOfChill
Marketing Daily, Sarah Mahoney - Monday, November 27, 2017
The mesmerizing nature videos, most of them under one minute, showcase "Calgo ...
- Walmart, Target, Best Buy Biggest Holiday Ad Spenders
Marketing Daily, Sarah Mahoney - Wednesday, November 22, 2017
Between online and in-store shopping, some 75% of people say they indica ...
- Putting Happy Back In Holidays: Can Retailers Beat Discount Fatigue?
Marketing Daily, Sarah Mahoney - Tuesday, November 21, 2017
We asked Candace Corlett, president of WSL Retail, a New York-based consulti ...
- With Brand Jordan Limping, Nike And Foot Locker Reboot Sneakeasy Pop-Up
Marketing Daily, Sarah Mahoney - Monday, November 20, 2017
The announcement comes at a time when sporting goods retailers and athlet ...
- On Rising Sales, Best Buy Hopes Holiday Puts Tech Under The Tree
Marketing Daily, Sarah Mahoney - Friday, November 17, 2017
One spot called MVP, or the Most Valuable Present for the Mo ...
- Ka-boom! Walmart Lights Up Online Sales
Marketing Daily, Sarah Mahoney - Thursday, November 16, 2017
Holiday ads, using the "Rock this Christmas" theme, are set to high-ener ...
- Target Sets Downbeat Tone For Holiday
Marketing Daily, Sarah Mahoney - Wednesday, November 15, 2017
There is mounting evidence that this holiday season will see even mo ...
- With Lord & Taylor, Walmart Looks To Up Digital Fashion Game
Marketing Daily, Sarah Mahoney - Tuesday, November 14, 2017
The stepped-up offering also increasingly pits Walmart.com against Amazon, which is emergi ...
- Zappos Ads Star Quirky-But-True Customer-Service Stories
Marketing Daily, Sarah Mahoney - Monday, November 13, 2017
While the videos just began running, response has already been so stro ...
- With Sales Falling, Nordstrom Adds Twist For Digital Shopping
Marketing Daily, Sarah Mahoney - Friday, November 10, 2017
"Customers increasingly want to shop where, how and when they choose, a ...
- Heading Toward Holidays, Kohl's And Macy's Disappoint
Marketing Daily, Sarah Mahoney - Thursday, November 9, 2017
Meanwhile, JC Penney unveiled "The JCPenney Holiday Challenge," a marketing campaign th ...