- Study: New Ways To Measure Consumer Engagement
Marketing Daily, Sarah Mahoney - Monday, June 19, 2017
A new study from Northwestern University's Kellogg School reveals that the mo ...
- Whole Foods Safe - For Now - In The Arms Of Amazon
Marketing Daily, Sarah Mahoney - Friday, June 16, 2017
"Us mortals will just have to sit back and watch and s ...
- Once Mighty, J. Crew Falls To 'Distressed'
Marketing Daily, Sarah Mahoney - Thursday, June 15, 2017
"The brand is not completely dead... and now needs a team th ...
- Despite Retail Slump, Consumers Feel Generous At Checkout
Marketing Daily, Sarah Mahoney - Wednesday, June 14, 2017
"They'll be asked at the register if they want to donate a ...
- EOS Seeks To Soothe Women's Shaving Anxiety
Marketing Daily, Sarah Mahoney - Tuesday, June 13, 2017
The digital campaign, which includes YouTube and other paid channels, also h ...
- Amazon, Tax Holidays Reshape Back-To-School Shopping
Marketing Daily, Sarah Mahoney - Monday, June 12, 2017
Crunching data from its Checkout Tracking and Checkout Tracking E-commerce services, N ...
- Crocs Thanks Instagram Users For Sharing With Original Art
Marketing Daily, Sarah Mahoney - Saturday, June 10, 2017
Running through July 14, ads are appearing on global social channels, pa ...
- As Ulta Looks Prettier, Sephora Sharpens Tech Edge
Marketing Daily, Sarah Mahoney - Friday, June 9, 2017
Sephora's Virtual Artist app's ability to keep consumers engaged is helping t ...
- Over The Rainbow, #Pride Marches Brands Toward The Ampersand
Marketing Daily, Sarah Mahoney - Wednesday, June 7, 2017
That inclusion (or intersectionality, in activist-speak) is so important to media-watchdog GLA ...
- DoveMen, Gillette, TDAmeritrade Dig Into Dad's Day
Marketing Daily, Sarah Mahoney - Tuesday, June 6, 2017
Unilever's new Dove Men+Care effort looks to expand the paternal universe, encouragi ...
- Accenture: Personalization, Replenishment, Sharing Can Save Retail
Marketing Daily, Sarah Mahoney - Tuesday, June 6, 2017
"What was remarkable was the sheer pace of change among consumers, a ...
- After CEOs Sound Off, Brands Likely To Advertise Climate Messages
Marketing Daily, Sarah Mahoney - Saturday, June 3, 2017
A big part of the anger and rapid pushback from businesses ...
- Preppy Chic: Sperry, Lacoste Roll Out New Ads
Marketing Daily, Sarah Mahoney - Friday, June 2, 2017
The shoe has "a lightweight and versatile silhouette with a secure f ...
- It's Not Just Tiger; Golf's Got Bigger Problems
Marketing Daily, Sarah Mahoney - Wednesday, May 31, 2017
Many younger golfers have given it up with 22% saying they fou ...
- Lowe's: AR/VR Comes Closer To Mainstream Marketing
Marketing Daily, Sarah Mahoney - Tuesday, May 30, 2017
We catch up with Kyle Nel, executive director of Lowe's Innovation La ...
- On A Hot Streak, New England Cranks Up Its Charm
Marketing Daily, Sarah Mahoney - Tuesday, May 30, 2017
Discover New England, which focuses solely on international prospects, says that whi ...
- Wigwam Socks Pairs Sustainability With Cause-Effort
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2017
The company, which is readying a new ad campaign to break ne ...
- Amid So-So Sales, Lowe's Extends AR Innovation Streak
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2017
The company says its strategic priorities include advancing customer experiences through i ...
- JCPenney Names Grebstein As CMO
Marketing Daily, Sarah Mahoney - Wednesday, May 24, 2017
Marci Grebstein is joining JCPenney at a challenging time, amid large losse ...
- Fashion Brands Suiting Up For 'Wonder Woman'
Marketing Daily, Sarah Mahoney - Monday, May 22, 2017
The most highbrow event is likely to be a charity auction schedul ...
- Home Depot Cruises On E-Commerce Strength
Marketing Daily, Sarah Mahoney - Friday, May 19, 2017
Its online results were especially robust, both in terms of customer satisfacti ...
- Target's New Campaign Hypes Convenience, Value
Marketing Daily, Sarah Mahoney - Thursday, May 18, 2017
The new ads celebrate "everyday, real-life moments -- whether it's guests runni ...
- RaceTrac Welcomes Summer With Mockumentary
Marketing Daily, Sarah Mahoney - Monday, May 15, 2017
With a budget that includes cinema ads, RaceTrac created a mock-trailer f ...
- Nordstrom Losing Luster With Younger Shoppers
Marketing Daily, Sarah Mahoney - Monday, May 15, 2017
Millennials "like brands that reflect their taste and values and retailers fr ...
- At Macy's And Kohl's, The Struggle Continues
Marketing Daily, Sarah Mahoney - Thursday, May 11, 2017
Calling the results "gloomy," Neil Saunders, managing director of GlobalData Retail, sa ...
- On Hot Seat, Whole Foods Shakes Up Leadership
Marketing Daily, Sarah Mahoney - Thursday, May 11, 2017
Calling the move a "board refresh," Whole Foods is replacing five directo ...
- Carhartt, Hallmark, Skittles Launch Odes To Mom
Marketing Daily, Sarah Mahoney - Tuesday, May 9, 2017
The ad, which the company created in-house, is scheduled to run ...
- America's Top Grocers: Wegmans, Publix, Trader Joe's
Marketing Daily, Sarah Mahoney - Monday, May 8, 2017
"It was a bit of a surprise to have the top thr ...
- This Mother's Day, Consumers Looking For Style
Marketing Daily, Sarah Mahoney - Friday, May 5, 2017
Because it's one of the few holidays that crosses just about eve ...
- Patagonia Takes Full-Page Swing At Trump
Marketing Daily, Sarah Mahoney - Saturday, May 6, 2017
Patagonia says the ad is running in newspapers in Utah and Montan ...
