- Misty Copeland Takes Star Turn For Lauder's Modern Muse
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2017
The campaign, produced by the cosmetics giant's in-house creative team, is design ...
- In Biggest Sports Play Yet, Target Kicks $14 Million Into Youth Soccer
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2017
Funding for new soccer fields will be directed at areas it dee ...
- For Hot Shoes, Foot Locker Rolls Out New Reservation App
Marketing Daily, Sarah Mahoney - Monday, July 31, 2017
"Sneakers are incredibly important to back-to-school and our campaign is all abo ...
- Powered By Prime, Amazon Sales Soar, Profits Plunge
Marketing Daily, Sarah Mahoney - Friday, July 28, 2017
Among its programming achievements, Amazon called out the release of its late ...
- L'Oreal Asks For Bold Words In New #ReadMyLips Campaign
Marketing Daily, Sarah Mahoney - Friday, July 28, 2017
L'Oreal's effort, which also marks the launch of its Colour Riche Mat ...
- Sephora Tries A Teeny-Tiny Store Format
Marketing Daily, Sarah Mahoney - Thursday, July 27, 2017
Offerings include 15-minute mini-facials, 45-minute makeovers, Pantone Color IQ touchscreens and omnichann ...
- Millennial Women Know Sexy From Sexualized; Why Don't Marketers?
Marketing Daily, Sarah Mahoney - Tuesday, July 25, 2017
It's a big deal for brands, since 80% of women say th ...
- For BTS, Shoppers Crave Brick-And-Mortar Stores
Marketing Daily, Sarah Mahoney - Saturday, July 22, 2017
Market Track, which monitors traffic trends, believes Amazon Prime Day may ha ...
- Old Navy Shines Light On Hard-Rockin' Teachers
Marketing Daily, Sarah Mahoney - Friday, July 21, 2017
The teachers' videos are exclusively digital and running on Old Navy's YouTu ...
- Best Buy Woos Back-To-College Crowd In New Campaign
Marketing Daily, Sarah Mahoney - Thursday, July 20, 2017
Deloitte's survey bodes better for Best Buy, indicating a 10% jump ...
- Target Fires Up Pep Squad For Back-to-School Rally
Marketing Daily, Sarah Mahoney - Wednesday, July 19, 2017
Target, looking to be aggressive with new private-label brands, is cheering paren ...
- With Digital Push, Walmart Seeks Smarter Back-To-School Season
Marketing Daily, Sarah Mahoney - Monday, July 17, 2017
Walmart has also souped up the functionality of its site, incorporating TeacherList ...
- Meal Kits Take Amazon Deeper Into America's Kitchens
Marketing Daily, Sarah Mahoney - Monday, July 17, 2017
"Just as this is bad news for legacy meal kit companies li ...
- Justice Taps Mackenzie Ziegler To Sell Tweens On Teamwork
Marketing Daily, Sarah Mahoney - Monday, July 17, 2017
In addition to the new campaign, which focuses on working together again ...
- For Back-To-School Spending, Outlook Is Murky
Marketing Daily, Sarah Mahoney - Thursday, July 13, 2017
NRF's rosily predicts parents will start shopping earlier than last year. Deloit ...
- With Ad Spending Up, Levi Strauss & Co. Ride Denim's Comeback
Marketing Daily, Sarah Mahoney - Thursday, July 13, 2017
Innovation-some new stylish or functional twist to trusty denims-seems to be k ...
- Benetton, Gates Foundation Launch Birth Control Ads
Marketing Daily, Sarah Mahoney - Tuesday, July 11, 2017
Called "Power Her Choices," one campaign, created by Fabrica, Benetton's in-house communicati ...
- With New YouCam Deal, L'Oreal Intensifies Tech Onslaught
Marketing Daily, Sarah Mahoney - Monday, July 10, 2017
Millennials are crazy for its ability to help them virtually experiment wi ...
- BDO Study: Retailers Fear The Online Reaper
Marketing Daily, Sarah Mahoney - Friday, July 7, 2017
Effective marketing is a top concern, with BDO reporting that 83% ...
- How Big Is Big? Amazon Prime Day Returns
Marketing Daily, Sarah Mahoney - Wednesday, July 5, 2017
Market Track predicts this Prime Day will be even bigger, with 5 ...
- With #URLsofSummer, Jet.com Plays With Summer Scavenger Hunt
Marketing Daily, Sarah Mahoney - Wednesday, July 5, 2017
The campaign, from Joan Creative, is running on the site and ...
- Nike Sales Rise; Confirms Amazon Connection
Marketing Daily, Sarah Mahoney - Friday, June 30, 2017
In a conference call for investors, CEO Mark Parker elaborated on t ...
- Meal Kit Skepticism: What's Behind The Blue Apron Pushback
Marketing Daily, Sarah Mahoney - Thursday, June 29, 2017
We asked Brendan Witcher, an analyst who follows e-business and channels f ...
- After Stumbles, Under Armour CEO Steps Back
Marketing Daily, Sarah Mahoney - Wednesday, June 28, 2017
In its most recent quarterly report, the Baltimore-based company reported its first-ev ...
- Office Depot Gives 'Taking Care Of Business' Modern Spin
Marketing Daily, Sarah Mahoney - Tuesday, June 27, 2017
The voiceover reminds people that "taking care of business is not f ...
- Love For Our Shades: Brands Push National Sunglasses Day
Marketing Daily, Sarah Mahoney - Monday, June 26, 2017
For Eyes, out of Miramar, Fla., is offering one winner free Ray-Ba ...
- Stores, Stuck In Shame Spiral, Still Overlook In-Store Digital
Marketing Daily, Sarah Mahoney - Friday, June 23, 2017
"Retailers tend to have this knee-jerk reaction toward digital, and this sen ...
- A Fiercer Fourth: Americans To Spend Big, Travel More
Marketing Daily, Sarah Mahoney - Thursday, June 22, 2017
Cheap gas is a factor, with the national average now four cen ...
- Amazon, Wal-Mart Dress For A Fashion Fight
Marketing Daily, Sarah Mahoney - Wednesday, June 21, 2017
Observers are a little dizzy watching the tit-for-tat tactics of the t ...
- Part-Trader Joe's, Part-Walmart, Lidl Launches; Can Grocery Stores Survive?
Marketing Daily, Sarah Mahoney - Tuesday, June 20, 2017
German retailer Lidl, known for high-quality foods and rock-bottom prices, has open ...
