- PETA Targets Canada Goose With Brutal Sheep Video
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2017
Canada Goose still sponsors both the Sundance and Toronto film festivals, a ...
- Walmart Kicks Off Holiday Layaway, Names Top Toys
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2017
Toy industry experts are predicting solid sales improvements for toys, with t ...
- New York Fashion Week Goes Blue For ACLU
Marketing Daily, Sarah Mahoney - Tuesday, September 5, 2017
"Much like Planned Parenthood's campaign, designers expressed interest in the ACLU, whi ...
- What Retail Slump? Lululemon Lifts Off With New Marketing
Marketing Daily, Sarah Mahoney - Friday, September 1, 2017
New products, website investments and a new marketing campaign lifted the retailer ...
- Sick Of Selfies, Pandora Celebrates Daily Triumphs
Marketing Daily, Sarah Mahoney - Thursday, August 31, 2017
The campaign stems insights from a survey, based on interviews with 7,0 ...
- Best Buy Battles Back Against Amazon
Marketing Daily, Sarah Mahoney - Wednesday, August 30, 2017
The news was especially happy for those in the industry who've lament ...
- Dior Launches Chain-Letter Campaign For Girls' Education
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2017
For every post, it will donate a dollar to WE Charity. Whi ...
- With Pop-Up AR, Target, Walmart, Lego Prep For Force Friday II
Marketing Daily, Sarah Mahoney - Monday, August 28, 2017
Industry experts are speculating that "The Last Jedi," with a trailer th ...
- For Fashionistas, Nordstrom Tries New Digital Twist
Marketing Daily, Sarah Mahoney - Friday, August 25, 2017
Nordstrom, in its ongoing effort to make physical retail relevant against onli ...
- Time-Sucking Turnarounds: Struggles Persist At J. Crew, Abercrombie
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2017
Says Brand Keys' Robert Passikoff, "This category is crowded and noisy, a ...
- Parents Drag Heels On Back-to-School; Online Heats Up
Marketing Daily, Sarah Mahoney - Wednesday, August 23, 2017
The results are surprising, says the National Retail Federation, since its resear ...
- Walmart, Target, Kroger Expanding Home-Delivery Tests
Marketing Daily, Sarah Mahoney - Tuesday, August 22, 2017
The average supermarket e-commerce transactions are about five times larger than tho ...
- RetailMeNot Launches #DealBrag Campaign
Marketing Daily, Sarah Mahoney - Monday, August 21, 2017
The first video in the effort, which invites shoppers to share the ...
- Walmart, Target, Old Navy Lead Back-To-School Ad Awareness
Marketing Daily, Sarah Mahoney - Friday, August 18, 2017
Some 42% of shoppers say they had seen some of Walmart's back-to-scho ...
- Playtex Hops Aboard The Body-Positivity Train
Marketing Daily, Sarah Mahoney - Friday, August 18, 2017
The Playtex launch, which includes a brand video, comes at a ti ...
- In First-Ever TV Ad, Patagonia Targets Trump Administration
MediaPost Weekend, Sarah Mahoney - Sunday, August 20, 2017
The ad features the company's founder, who asks viewers to contact Ry ...
- With Sales Up, Walmart's E-Muscles Are Showing
Marketing Daily, Sarah Mahoney - Thursday, August 17, 2017
Some industry experts see plenty of risks ahead for Walmart, however, especial ...
- Target Gets Back Some Of Its Giddy-Up
Marketing Daily, Sarah Mahoney - Wednesday, August 16, 2017
It saw gains in four of its five key segments, and ev ...
- Not THAT Wall. In New Campaign, North Face Says, 'Climb On'
Marketing Daily, Sarah Mahoney - Wednesday, August 16, 2017
The new push is meant to start people talking "about building tru ...
- Gap, Kids Foot Locker Channel Kindness For Back-To-School Ads
Marketing Daily, Sarah Mahoney - Monday, August 14, 2017
Both campaigns are rolling out as parents move into their second wa ...
- With Strong Sales, Nordstrom Gets Real In Fall Campaign
Marketing Daily, Sarah Mahoney - Friday, August 11, 2017
Its ability to beat industry expectations "stands as a reminder that ev ...
- Macy's Hopes Revamped Marketing Will Win Back Shoppers
Marketing Daily, Sarah Mahoney - Thursday, August 10, 2017
"We really wanted to re-engineer the marketing machine at Macy's and ...
- Foot Locker Spoofs Bad Behavior In BTS Ads
Marketing Daily, Sarah Mahoney - Thursday, August 10, 2017
The spot features an assortment of Nike gear, including the hot n ...
- Timberland's New Trick: Brand New Store Every 6 Weeks
Marketing Daily, Sarah Mahoney - Wednesday, August 9, 2017
The first collection, called Streetology, focuses on versatile style with hidden performan ...
- Macy's Teams With March of Dimes For Back-To-School Push
Marketing Daily, Sarah Mahoney - Tuesday, August 8, 2017
A new report from Deutsche Bank predicts some brightening skies. It's n ...
- Amazon, Aldi, Dollar General Named Hottest Retailers
Marketing Daily, Sarah Mahoney - Monday, August 7, 2017
This year's winners "confirm once again that retail growth is coming fr ...
- JC Penney's Back-To-School Mission: Socks, Undies For Kids In Need
Marketing Daily, Sarah Mahoney - Friday, August 4, 2017
To further woo the back-to-school crowd, Penney has also expanded its Ci ...
- Hispanic Millennials: Time To Look Beyond Language
Marketing Daily, Sarah Mahoney - Wednesday, August 2, 2017
While Spanish-language sites are one way of winning them over, there's mo ...
- Misty Copeland Takes Star Turn For Lauder's Modern Muse
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2017
The campaign, produced by the cosmetics giant's in-house creative team, is design ...
- In Biggest Sports Play Yet, Target Kicks $14 Million Into Youth Soccer
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2017
Funding for new soccer fields will be directed at areas it dee ...
