- Tony Romo, NFL's Man Of The Moment, Stars In Skechers Super Bowl Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2019
Broadcaster Romo, calling his first Super Bowl this year, has been generati ...
- Amazon Unveils Alexa Fails In Super Bowl Spot
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2019
Alexa-enabled devices that have been big-time fails include a vicious musical h ...
- How MANY Chips? Super Bowl Spend From Consumers' POV
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2019
The National Retail Federation says Americans plan to spend $14.8 billion, abo ...
- CVS Pushes Beauty Brands Into Unaltered Reality
Marketing Daily, Sarah Mahoney - Monday, January 28, 2019
CVS, which last year announced a major push to rid its beau ...
- American Eagle Invites Gen Z To Direct, Style New Campaign
Marketing Daily, Sarah Mahoney - Friday, January 25, 2019
The campaign focuses on the Pittsburgh-based retailer's strength in denim, especially Ne(X ...
- Report: Walmart Continues To Gain Market Share In Most Categories
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2019
Analyst Simeon Gutman writes that he expects a shift in the retailer ...
- Burberry Says Social Media Powering New Branding Strategy
Marketing Daily, Sarah Mahoney - Wednesday, January 23, 2019
Burberry, in midst of major repositioning, says it's "building brand heat," ev ...
- Adidas Steps Up Ocean-Trash Efforts, Aims To Make 22M Shoes
Marketing Daily, Sarah Mahoney - Tuesday, January 22, 2019
The shoes, along with a fast-expanding line of apparel, are part ...
- The North Face, Vans Lead To Big VF Gains
Marketing Daily, Sarah Mahoney - Monday, January 21, 2019
But results at Timberland are mostly flat, while sales of both L ...
- Cannabidiol Storms High-End Beauty Biz
Marketing Daily, Sarah Mahoney - Friday, January 18, 2019
Lab to Beauty introduced its CBD Skin Care Collection in Barneys N ...
- The Comfort Of A Good Book: Sales Rise As Consumers Seek Cozy Escapes
Marketing Daily, Sarah Mahoney - Thursday, January 17, 2019
NPD Group says U.S. book sales notched a 1.3% gain to 6 ...
- Dissecting Digital Brilliance: Nordstrom, Best Buy, Warby Parker
Marketing Daily, Sarah Mahoney - Wednesday, January 16, 2019
Forrester's latest report finds that while there's still no single solution f ...
- Hard Times Spark Big Changes At JCPenney, Chico's, Gymboree
Marketing Daily, Sarah Mahoney - Tuesday, January 15, 2019
Struggling JCPenney is announcing major management changes, Chico's is closing hundreds ...
- Target Has Hot Holiday, Expands CMO Role
Marketing Daily, Sarah Mahoney - Friday, January 11, 2019
Retailer says the real strength was in online sales fulfilled in store ...
- Lush Uses Digital To Get Naked
Marketing Daily, Sarah Mahoney - Friday, January 11, 2019
Lush's Naked, is a packaging-free store that teaches customers to use the ...
- Beyond Sparkle: Tiffany Makes Its Diamonds Transparent
Marketing Daily, Sarah Mahoney - Thursday, January 10, 2019
With the Diamond Source Initiative, Tiffany will offer 100% geographic transparency, ...
- Can Sears' Demise Save JC Penney?
Marketing Daily, Sarah Mahoney - Wednesday, January 9, 2019
J. C. Penney Co. says that comparable-store sales sank 3.5% for t ...
- L'Oreal Debuts pH Sensor, Launches Hair Campaigns
Marketing Daily, Sarah Mahoney - Tuesday, January 8, 2019
The company unveiled a campaign called #OwningIt for Superior Preference Hair Colo ...
- Fresher Weddings: Pop-Up Ministers, Same-Sex Couples
Marketing Daily, Sarah Mahoney - Monday, January 7, 2019
Internet bridal registry company Zola has hatched a New York City pop-u ...
- Client of the Year: Nike
Agency of the Year, Sarah Mahoney - Monday, January 21, 2019
Selecting MediaPost's Client of the Year was painful. That Nike should w ...
- Year's Best-Read Stories: Recycling, Partnering, Popping Up
Marketing Daily, Sarah Mahoney - Tuesday, January 1, 2019
What gets readers clicking the most are stories about brands tiptoeing in ...
- One For The Books: Holiday Spending Up 5.1%
Marketing Daily, Sarah Mahoney - Friday, December 28, 2018
Mastercard SpendingPulse says overall sales hit $850 billion this year -- t ...
- Digital Brilliance: New Gartner L2 Report Cites Walmart, J. Crew, Nike
Marketing Daily, Sarah Mahoney - Thursday, December 27, 2018
Retailers thriving most in a channel-agnostic world are those optimizing the si ...
- Amazon Stumbles In Online Groceries As Other Stores Gain
Marketing Daily, Sarah Mahoney - Wednesday, December 26, 2018
A new report finds the number of Prime members who bought groceri ...
- Survey: Customer Experience Matters More Than Stores Know
Marketing Daily, Sarah Mahoney - Monday, December 24, 2018
An alarming 75% of people surveyed say that a single bad interacti ...
- Nike Sales Jump On Digital Gains
Marketing Daily, Sarah Mahoney - Friday, December 21, 2018
But performance footwear's sales continue to atrophy, including basketball, training, running a ...
- Coty To Roll Out Virtual Reality Fragrance Experience
Marketing Daily, Sarah Mahoney - Thursday, December 20, 2018
Debuting in Buenos Aires, Argentina, the program is designed to help use ...
- Stores Hope For Super Saturday Onslaught
Marketing Daily, Sarah Mahoney - Wednesday, December 19, 2018
NRF says that while 40% of holiday shoppers are just about finishe ...
- Traditional Family Man? Bonobos Offers New Definition
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2018
Ad vignettes include actual families, like a single dad and his daught ...
- H&M Sales Strengthen As Turnaround Gains Traction
Marketing Daily, Sarah Mahoney - Monday, December 17, 2018
Swedish company is also expanding its home store concept, opening its seco ...