- Marketers Want Bigger Piece Of The Pi
Marketing Daily, Sarah Mahoney - Monday, March 12, 2018
The growth of pi for some brands is easier to understand: Pieolog ...
- Hanes Intros Undies With Kangaroo Kick
Marketing Daily, Sarah Mahoney - Monday, March 12, 2018
"Since the pouch is the key point of differentiation, it became abundant ...
- International Women's Day: Brands Dodge Hypocrisy Bullets
Marketing Daily, Sarah Mahoney - Thursday, March 8, 2018
Women are growing impatient with faux-feminist empowerment if it's not connected ...
- Italian Jeweler Pomellato, 'NYT' Celebrate Women Today
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, March 8, 2018
Jane Fonda, Anjelica Huston and
Chiara Ferragni are among the influential women appeari ...
- Barneys, Walmart Latest Retailers To Pile On VR
Marketing Daily, Sarah Mahoney - Wednesday, March 7, 2018
Fashions are from the spring and summer collections of Prabal Gurung, T ...
- With Sales Strong, Target 'Pulls Rabbit Out Of Its Hat'
Marketing Daily, Sarah Mahoney - Tuesday, March 6, 2018
"I couldn't be more bullish," CEO Brian Cornell told a group ...
- Nike Amps Up Its Women's Game
Marketing Daily, Sarah Mahoney - Monday, March 5, 2018
While Nike has always pursued women, the intensity has increased in rece ...
- Penney's Makes Executive Cuts; Kohl's Embeds Aldi Stores
Marketing Daily, Sarah Mahoney - Saturday, March 3, 2018
With Penney's Q4 comp-store sales up 2.6% and Kohl's' up 6.3%, "initiativ ...
- Chico's, Beating Expectations, Asks: #HowBoldAreYou?
Marketing Daily, Sarah Mahoney - Wednesday, February 28, 2018
Shelagh Stoneham, senior vice president, marketing for Chico's, tells "Marketing Daily" t ...
- As Gun Debate Nears Tipping Point, Dick's, Walmart Likely To Benefit
Marketing Daily, Sarah Mahoney - Thursday, March 1, 2018
"When it comes time to buy the kids gym shoes and socc ...
- Macy's Builds New Marketing Machine; Walmart Flexes Fashion
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2018
Macy's says that thanks to a number of new initiatives, including ...
- As #BoycottNRA Gains Steam, Millennials Emerge As Key Riddle
Marketing Daily, Sarah Mahoney - Friday, February 23, 2018
Millennials, the most liberal generation on most social issues, are decidedly mo ...
- JCPenney Targets Tweens, As Malls Fight To Regain Relevance
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2018
The mall anchor retailer hopes to woo Gen Z with a n ...
- Nordstrom, Lane Bryant Keep Wowing Shoppers; Macy's Keeps Losing 'Em
Marketing Daily, Sarah Mahoney - Wednesday, February 21, 2018
Like Market Force's findings, Coresight confirms shoppers just care less about clothi ...
- Walmart's Sales Gains Continue But Hit E-Commerce Bumps
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2018
It expects e-commerce revenues to climb 40% in the year ahead ...
- Toy Predictions: Expect More 'Unboxing,' Nostalgia, Pet Play
Marketing Daily, Sarah Mahoney - Monday, February 19, 2018
We are likely to see more toys and games aimed at getti ...
- VF Corp. Turns Bullish On The North Face, Ditches Nautica
Marketing Daily, Sarah Mahoney - Friday, February 16, 2018
Industrywide, sales of outdoor products have struggled in the U.S., with t ...
- As Amazon's Prime Expands, Grocery Stores Look For Comebacks
Marketing Daily, Sarah Mahoney - Friday, February 16, 2018
Where forecasts once said the majority of people would buy groceries onli ...
- Sam's Club Now Offering Free Shipping On Most Items
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, February 15, 2018
The bulk retailer says that most of the items it sells online wi ...
- Source Says Uber's Q4 Loss Is Narrowing
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, February 15, 2018
Uber Technologies Inc narrowed its fourth-quarter loss to $1.1 billion from ...
- 'Sports Illustrated' Upping Its Tech Game
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, February 15, 2018
With the launch of the 2018 edition of its iconic franchise, t ...
- How The Nordstrom Family Handles Retail's Woes
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, February 15, 2018
The family-run company has been investing heavily as it tries to outr ...
- Focusing On Digital Sales, H&M Launches New Christy Turlington Campaign
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2018
It intends to keep investing in digital initiatives, which this year g ...
- L.L. Bean: A Throw-Away Brand For Throw-Away People
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2018
Younger, more avid outdoor enthusiasts are clamoring for brands with real performanc ...
- New York Fashion Week Coming Apart At The Seams
Around the Net In Brand Marketing, Sarah Mahoney - Wednesday, February 14, 2018
The February event, which ends on Wednesday, will host a record l ...
- Under Armour's U.S. Sales Continue To Fall
Marketing Daily, Sarah Mahoney - Tuesday, February 13, 2018
While some of the struggles can be pinned on the industry, wi ...
- For Valentine's Day, Old Spice Goes Searching For Love
Marketing Daily, Sarah Mahoney - Monday, February 12, 2018
P&G is launching the Old Spice Red Collection, available in shampoos, antiperspirant ...
- Columbia Sportswear's Sales Up
Marketing Daily, Sarah Mahoney - Friday, February 9, 2018
For the 12-month period, many smaller brands, including Patagonia, Arc'Teryx, Kuhl, Sor ...
- Talbots, Oprah Winfrey Magazine Help Dress For Success
Around the Net In Brand Marketing, Sarah Mahoney - Friday, February 9, 2018
Talbots will match cash donations up to $250,000 in its third collaborati ...
- L'Oreal's High-End Brands Perform; Hair Still Struggles
Marketing Daily, Sarah Mahoney - Thursday, February 8, 2018
Describing the growth of L'Oreal Luxe as "spectacular," the company says it ...