- Perplexed By Purpose: What Brands Get Wrong
Marketing Daily, Sarah Mahoney - Wednesday, April 18, 2018
Purpose is one of marketing’s trendiest buzzwords lately, and a new stu ...
- Target, BET Launch Bold New Beauty Pushes
Marketing Daily, Sarah Mahoney - Tuesday, April 17, 2018
Available online this week and in stores late next month, the eig ...
- H&M, Adidas, Fenty Puma: Fashion Reigns Again At Coachella
Marketing Daily, Sarah Mahoney - Monday, April 16, 2018
H&M announced its latest collaboration, with model Gigi Hadid saying that t ...
- Hollister Dresses Up Bitmoji; Abercrombie Channels John F. Kennedy
Marketing Daily, Sarah Mahoney - Thursday, April 12, 2018
The partnership allows IOS and Android users to dress their avatars ...
- Gen Z Spending Up: Nike Loses, Adidas, Vans Gain
Marketing Daily, Sarah Mahoney - Wednesday, April 11, 2018
In social media, teens continue to name Snapchat and Instagram as favorite ...
- Adidas, P&G, Lyft Amp Up Equal Pay Messages
Marketing Daily, Sarah Mahoney - Wednesday, April 11, 2018
Lean In, which organizes the event, chose April 10, since women ne ...
- With Postmates, Walmart Can Now Deliver Groceries To 40% Of America
Marketing Daily, Sarah Mahoney - Tuesday, April 10, 2018
It will charge $9.95, with a minimum order of $30, and wi ...
- Kerry Washington, Neutrogena Unveil New Collection At Ulta
Marketing Daily, Sarah Mahoney - Monday, April 9, 2018
While celebrity beauty lines and collections are nothing new, with Kylie Cosmeti ...
- Walmart Speeds Up Rollout Of Pickup Towers
Marketing Daily, Sarah Mahoney - Friday, April 6, 2018
It's all part of the significant opportunities the chain sees in omnichanne ...
- To Reach Younger Girls, Dove Teams Up With Cartoon Network
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2018
Dove says the program hopes to engage and educate 6-to-14 year old ...
- The Good Report: Fearless Girl, Evan Among Best Campaigns
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2018
Amnesty International is named as the most effective brand, followed by WW ...
- Search Surprises: Unexpected Holiday Bumps
Search & Performance Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2018
The year-long study analyzes both search and direction requests, pinpointing the be ...
- The North Face Joins Girl Scouts, Aims To Move Mountains
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2018
The women-focused campaign, the first such global effort in its 50-year histor ...
- Online Global Grocery Shopping To Double To $334 Billion
Marketing Daily, Sarah Mahoney - Friday, March 30, 2018
Retailers around the world are racing to become consumers' default grocery stor ...
- Calvin Klein Sales Jump On Big Ad Spending
Marketing Daily, Sarah Mahoney - Thursday, March 29, 2018
"We are especially encouraged given the historically conservative nature of management's planning ...
- Here's How Amazon Will Dominate Healthcare
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, March 29, 2018
A report outlined five scenarios as to how Amazon is likely ...
- Companies Scramble To Capture Babies R Us Registries
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, March 29, 2018
As the company begins holding closeout sales and planning store closures, oth ...
- Whole Foods With Amazon Lockers Spur 'Micro-Visits'
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, March 29, 2018
Through the first few months of 2018, visits lasting between three a ...
- In Slow Shift, Walmart Tilting Democrat
Marketing Daily, Sarah Mahoney - Wednesday, March 28, 2018
Perhaps most remarkably, it seems to have pulled off this feat witho ...
- Rabbits Rejoice: Peeps Names Energizer Bunny To Creative Team
Marketing Daily, Sarah Mahoney - Tuesday, March 27, 2018
This year marks the first time since 1956 that Easter has fall ...
- Crocs' New Push: Barrymore Plus Influencers
Marketing Daily, Sarah Mahoney - Monday, March 26, 2018
The brand is using different techniques with global influencers for the laun ...
- Nike Gains on Increased Marketing Spending
Marketing Daily, Sarah Mahoney - Friday, March 23, 2018
CEO Mark Parker detailed new initiatives set to launch soon, including Ni ...
- In Biggest TV Push Yet, Zulily Celebrates Sweet Absurdities
Marketing Daily, Sarah Mahoney - Thursday, March 22, 2018
The campaign, from Office of Baby, is based on the insight th ...
- Social Media Myopia: What Brands Miss In The Gun Debate
Marketing Daily, Sarah Mahoney - Wednesday, March 21, 2018
Brad Fay, chief commercial officer and data scientist at Engagement Labs, tel ...
- Study Finds Stores Flunking Discovery, Engagement
Marketing Daily, Sarah Mahoney - Tuesday, March 20, 2018
In this Q&A, Kevin Hogan, Deloitte's engagement management director, tells "Marketing Dail ...
- Macy's Rolls Out Mobile Checkout; Adds AR, VR
Marketing Daily, Sarah Mahoney - Monday, March 19, 2018
The app, which it tested at the Woodbridge, N.J., store, is fre ...
- Retail Revolution: The Haves Vs. The Have-Nots
Marketing Daily, Sarah Mahoney - Monday, March 19, 2018
"Despite the popular narrative, the 'retail apocalypse' is far from reality," writ ...
- Clairol Plays Confidence Card In New 'Fearlessly' Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 15, 2018
The campaign is also using beauty influencers to spread the word, a ...
- Shopper Marketing's Moment: Kimberly-Clark, Mondelez, Unilever Win Big
Marketing Daily, Sarah Mahoney - Wednesday, March 14, 2018
"The marketing and media landscape is evolving quickly, and this year's winne ...
- Missed Chances: Brands Making Big LGBTQ Mistakes
Marketing Daily, Sarah Mahoney - Wednesday, March 14, 2018
The brands they believe are friendliest? Absolut, Apple, Calvin Klein, Google, H& ...