- With Prizm, Oakley Charges Into The NFL
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2019
In its biggest sports deal ever, Oakley is teaming up with t ...
- Q&A: Why Physical Stores Can't Catch Up To Circular Fashion
D2C Insider, Sarah Mahoney - Monday, August 26, 2019
Online vintage company ThredUp's announcement that it will open small shops insi ...
- Estee Lauder Doubles Digital Posts, Tracks Skincare Gains
Marketing Daily, Sarah Mahoney - Sunday, August 25, 2019
Lauder says skincare's happy moment is driven by millennials who are waki ...
- Nordstrom's Local, Digital Efforts Point To Retail Renaissance
Marketing Daily, Sarah Mahoney - Thursday, August 22, 2019
The company shed light on its expansion of Local stores, which sto ...
- Lowe's Turnaround Starts To Pick Up Speed
Marketing Daily, Sarah Mahoney - Wednesday, August 21, 2019
Lowe's reported sales and profits that beat expectations, indicating that "the recove ...
- With Massive Brand Launch, Target Zeros In On America's Grocery Stores
Marketing Daily, Sarah Mahoney - Tuesday, August 20, 2019
Target is rolling out a private-label food line called Good & Gathe ...
- Omnichannel Returns: Everything Old Is New Again
D2C Insider, Sarah Mahoney - Monday, August 19, 2019
Q&A with Patrick Robinson, a general partner at investment firm CircleUp, who ...
- Women-Owned Consumer Brands Dominate List Of Innovators
Marketing D2C Weekly, Sarah Mahoney - Monday, August 19, 2019
CircleUp, which invests in and advises start-ups, recently announced the CircleUp25, t ...
- Macy's, JC Penney, Banana Republic: Will Used Clothes And Subscriptions Help?
Marketing Daily, Sarah Mahoney - Sunday, August 18, 2019
Both Macy's and J.C. Penney announced partnerships with clothing consignment brand thredU ...
- As Walmart Wrestles With Gun Stance, Is Brand At Risk?
Marketing Daily, Sarah Mahoney - Thursday, August 15, 2019
CEO Doug McMilllon used the company's earnings conference call to reiterate concer ...
- Macy's Comeback? Not So Fast
Marketing Daily, Sarah Mahoney - Wednesday, August 14, 2019
Earnings report shows "Macy's must do more not only to revive curre ...
- 'Direct' Isn't Enough To Make Us Love Clothes Again
D2C Insider, Sarah Mahoney - Monday, August 12, 2019
Despite all the hoopla over D2C brands, retail sales of clothing fe ...
- The SoulCycle/Equinox Roast: Consumers Find The Funny In Boycotts
Marketing Daily, Sarah Mahoney - Friday, August 9, 2019
"Everyone who cancels their equinox and soul cycle memberships, meet me ...
- Dick's, ESPN Lean In To Help Young Athletes
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2019
Dick's spot shows real kids reading "To whom it may concern" lette ...
- Columbia Hopes To SH/FT To Urban Explorers
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2019
SH/FT, Columbia Sportswear's biggest footwear launch ever, aims to become the yo ...
- Alexa, Bloomie's, JC Penney Shine Light On Back-To-School Causes
Marketing Daily, Sarah Mahoney - Wednesday, August 7, 2019
Say "Alexa, donate to Happy School Year" to donate a backpack ...
- Abortion In Sitcoms? Yep, It Works
TV Watch, Sarah Mahoney - Tuesday, August 6, 2019
Netflix has released the second season of "The Letdown," and it's ev ...
- Amazon Goes After Stitch Fix
D2C Insider, Sarah Mahoney - Monday, August 5, 2019
It just announced Personal Shopper by Prime Wardrobe -- which, like Stit ...
- In 20th Anniversary Blowout, Target Welcomes Back Design Partners
Marketing Daily, Sarah Mahoney - Friday, August 2, 2019
Target says it is resurrecting some 300 limited-edition pieces from 20 ...
- Macy's In Snap, TikTok For BTS
Marketing Daily, Sarah Mahoney - Friday, August 2, 2019
"We're trying to go into platforms in a relevant, non-disruptive way," sa ...
- Nordstrom NYC Celebrates Street Fashion
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2019
Campaign, marking October launch of NYC flagship, includes a mix of mode ...
- Zippo, Woodchuck Team With Nat Geo To Stop Fires
Marketing Daily, Sarah Mahoney - Wednesday, July 31, 2019
Every purchase of a lighter from Zippo's new collection triggers the donati ...
- Under Armour Whiffs, CEO Defends Baltimore Against Trump Tweets
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2019
Sportswear maker Under Armour turned in disappointing sales results, and warned n ...
- Amazon, Walmart, Macy's Make Focus On Back-To-School Fun
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2019
Amazon's ads celebrate a Happy School Year, focusing on all the ge ...
- D2C Vs. Demographics: Winning The Diaper Derby
D2C Insider, Sarah Mahoney - Monday, July 29, 2019
"We were spending $180 a month or so on diapers, which seem ...
- Amazon Sales Crush, But Profits Disappoint
Marketing Daily, Sarah Mahoney - Friday, July 26, 2019
Sales are up a booming 20%, ahead of predictions. But all th ...
- Vans, The North Face Gain On D2C Push
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2019
The company says revenue climbed 6% to $2.3 billion, including a 2 ...
- Gap Channels Guns N' Roses For 'Forward' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2019
"Forward" stars real kids with real talent, including a 13-year-old electric guitaris ...
- American Eagle, Lil Wayne Shakin' It Up -- For All Sizes
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2019
The Pittsburgh-based retailer says it is expanding jean sizing for all styl ...
- The Omnichannel Halo: How Stores Drive Ecommerce -- And Vice Versa
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2019
"No matter what you sell, you need to invest in stores," sa ...