- Target Hopes Hearth & Home, New Campaign Will Counter Online Onslaught
Marketing Daily, Sarah Mahoney - Monday, October 23, 2017
A new includes a social media rich ad campaign from Deutsch L.A ...
- The UPS Store Aims To Help Small Businesses 'Close The Deal'
Marketing Daily, Sarah Mahoney - Friday, October 20, 2017
The campaign uses a series of videos starring Mr. Closer, who giv ...
- Selena Gomez Stars In Coach Holiday Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 19, 2017
The new campaign, shot by photographer Steven Meisel, features Gomez in ...
- This Christmas, Neiman-Marcus Offers A Lake Como Rolls; A Times Square Bash
Marketing Daily, Sarah Mahoney - Thursday, October 19, 2017
Neiman-Marcus, which publishes its over-the-top Christmas Book each October, hasn’t disappointed wi ...
- Accenture Predicts Sharp Decrease In Holiday Spending
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2017
It also points to consumers' more subdued outlook on their own fami ...
- 'Stranger Things,' 'Game of Thrones': Pop Culture Tightens Halloween Hold
Marketing Daily, Sarah Mahoney - Monday, October 16, 2017
The NRF says 17% of people planning to celebrate Halloween this ye ...
- Coty's Sally Hansen Flips Gender Roles In 'Shetopia'
Marketing Daily, Sarah Mahoney - Thursday, October 5, 2017
The video shows a world where women are politicians vowing to he ...
- Walmart, Target Step Up Delivery Tactics
Marketing Daily, Sarah Mahoney - Wednesday, October 4, 2017
While online grocery sales still only account for 3.4% of total supermark ...
- Perry Ellis Hopes Alexa Can Save Young Men From Fashion Faux Pas
Marketing Daily, Sarah Mahoney - Wednesday, October 4, 2017
The idea is to create "a seamless shopping experience," aimed at m ...
- Santa Stronger: NRF, PwC Forecast Solid Spending Gains
Marketing Daily, Sarah Mahoney - Tuesday, October 3, 2017
Christmas falls on a Monday this year, adding a full weekend ...
- Toys R Us Using AR To Bridge Online, In-store Experience
Marketing Daily, Sarah Mahoney - Monday, October 2, 2017
New TV spots from BBDO Atlanta also hinge on the importance ...
- ASICS Hopes To Re-Energize Sagging Running Market
Marketing Daily, Sarah Mahoney - Wednesday, September 27, 2017
ASICS, the Japanese high-end running shoe company that is based on t ...
- Sneaker Brand Drama: Adidas Bribery Scandal Grows; Nike Sales Fall
Marketing Daily, Sarah Mahoney - Wednesday, September 27, 2017
There are inklings that the investigation is broadening, with "The Sporting New ...
- Pushing Past Mean: Fearless Girl, Lane Bryant, Audi Win Femvertising Honors
Marketing Daily, Sarah Mahoney - Tuesday, September 26, 2017
In #MoreThanMean, which wins this year's People's Choice award, men squirm ...
- For NFL Brand - And Nike - No Soft Landing In Anthem Uproar
Marketing Daily, Sarah Mahoney - Tuesday, September 26, 2017
In this Q&A, Emory University Prof. Mike Lewis tells "Marketing Daily" w ...
- Halloween Spending May Break Records
Marketing Daily, Sarah Mahoney - Monday, September 25, 2017
Candy is the second-biggest expense, with shoppers planning to spend $2.7 billio ...
- Happy Holidays Ahead: Sales Forecast To Rise 4%
Marketing Daily, Sarah Mahoney - Thursday, September 21, 2017
Of course, where consumers will spend all that green is the b ...
- Kohl's Cozies Up To Amazon
Marketing Daily, Sarah Mahoney - Wednesday, September 20, 2017
Kohl's is hoping customers would rather swing by one of its locatio ...
- 'In Sympathy' Confusion: 1-800-Flowers Embraces The Awkward
Marketing Daily, Sarah Mahoney - Tuesday, September 19, 2017
The campaign includes digital and social as well as radio, featuring intervie ...
- Hot For Halloween: Wonder Woman, 'Stranger Things,' Steam Punk
Marketing Daily, Sarah Mahoney - Monday, September 18, 2017
Expect to see Millennials showing an increased interest in all things '90 ...
- Estrogen-Infused Emmys Boost Dove, Women's Brands
Marketing Daily, Sarah Mahoney - Tuesday, September 19, 2017
All that girl power bodes well for many brands that have be ...
- Winter Is Coming: Lands' End Launches Cozy Collection
Marketing Daily, Sarah Mahoney - Friday, September 15, 2017
For Lands' End, it's an opportunity to try and recapture some casu ...
- Cher, Future Team Up For Gap's Fall Push
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2017
The campaign includes TV, airing on major networks; outdoor, mobile, print, a ...
- P&G's Secret Spotlights Women In The NFL
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2017
The company says it plans to follow up with a four-part vid ...
- Are You Ready, Boots? Red Wing Building 'Wall Of Honor'
Marketing Daily, Sarah Mahoney - Tuesday, September 12, 2017
The campaign also taps into resurgent pride in supporting American workers, ...
- For Hot Wheels, Mattel Switches To 'Cars Are Good For You' Message
Marketing Daily, Sarah Mahoney - Tuesday, September 12, 2017
The 60-second ad is scheduled to run in primetime, during NBC's "Americ ...
- Q&A: Why CVS And Uniqlo Are Messing Around With Vending Machines
Marketing Daily, Sarah Mahoney - Monday, September 11, 2017
Lee Peterson, executive vice president of strategy and design at WD Partner ...
- In Inclusivity Explosion, Rihanna Launches Luxury Beauty Line
Marketing Daily, Sarah Mahoney - Friday, September 8, 2017
Unveiled at midnight at Sephora, also owned by LVMH, the singer welcom ...
- With New Stores, Dyson Expands Into Experience
Marketing Daily, Sarah Mahoney - Thursday, September 7, 2017
"This is brilliant, and it's the future of retail. Retail is radical ...
- Macy's, Target Unleash New Fashion Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 7, 2017
Macy's needs to snap its long-running sales slump, and Target is o ...
