- Were The '90s Really All That? Reebok Thinks So
Marketing Daily, Sarah Mahoney - Wednesday, October 3, 2018
Ads star six young influencers talking about the decade in a b ...
- This Holiday, Millennials Will Spend More, Reward Diversity
Marketing Daily, Sarah Mahoney - Tuesday, October 2, 2018
Shoppers care about diversity in retail staffing as well as advertising, accordi ...
- Schick Challenges Stereotypes In 'The Man I Am'
Marketing Daily, Sarah Mahoney - Monday, October 1, 2018
Being a man isn't what it used to be, and Schick ...
- Nordstrom Expands Local Concept, Crashes Site With New Line
Marketing Daily, Sarah Mahoney - Friday, September 28, 2018
Two more Nordstrom Locals -- an experimental format that offers shopping a ...
- Coffee + Dry Shampoo: Dove, Dunkin' Create Busy-Woman Combo
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2018
The two brands are offering women the chance to earn a year ...
- Kaepernick Drives Record Engagement For Nike, Under Armour Hires Fashion-y CMO
Marketing Daily, Sarah Mahoney - Wednesday, September 26, 2018
Nike posted sales and earnings that beat expectations, while Under Armour hir ...
- Halloween Spending Creeps To Near-Record Levels
Marketing Daily, Sarah Mahoney - Tuesday, September 25, 2018
Pets will be creeping around, too, with 18% of humans in o ...
- H&M Recycles Velvet And Cashmere For Next Eco-Conscious Collection
Marketing Daily, Sarah Mahoney - Monday, September 24, 2018
The fast-fashion giant has vowed a shift to using only organic ...
- Thanks To Yoga Pants, Jeans Score Big Gains
Marketing Daily, Sarah Mahoney - Thursday, September 20, 2018
Thanks to injections of yoga-inspired stretch materials, denim is making a comebac ...
- Macy's Adds Facebook Deal, Neiman Marcus Makes Digital Hires
Marketing Daily, Sarah Mahoney - Wednesday, September 19, 2018
In another digital push, Macy's is expanding both virtual-reality and augmented-reality experienc ...
- First Holiday Forecast: Beefy Spending Gains Ahead
Marketing Daily, Sarah Mahoney - Wednesday, September 19, 2018
Deloitte expects holiday spending to rise between 5% and 5.6%, with sal ...
- In New Campaign, The North Face Explores Its Urban Edge
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2018
North Face's New Explorers initiative focuses more on an adventurous state ...
- Aldi Launches 'Shop Differentli' Campaign
Marketing Daily, Sarah Mahoney - Monday, September 17, 2018
Aldi may be serious about low prices, but its sense of hum ...
- Naomi Osaka Set To Land Adidas' Biggest Female Payday
Marketing Daily, Sarah Mahoney - Thursday, September 13, 2018
Days after defeating Serena Williams at the U.S. Open, Naomi Osaka h ...
- Bonobos Aims To Put Pants On Big Guys
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2018
Bonobos is adding more-inclusive sizes in its clothing to welcome new custome ...
- Chico's Asks Women To Wear Their Age
Marketing Daily, Sarah Mahoney - Tuesday, September 11, 2018
New video asks NYC women to wear a T-shirt that proclaims the ...
- Macy's TV Ads Show Real Women Looking Great While Achieving
Marketing Daily, Sarah Mahoney - Monday, September 10, 2018
BBDO NY's "Remarkable You" ads, featuring six smartly dressed professionals at wor ...
- JCPenney Takes Another Swing At Fashion
Marketing Daily, Sarah Mahoney - Friday, September 7, 2018
Retailer launches Artesia, a boho-style brand it hopes can win back so ...
- Showcasing Grace And Grit, Pure Barre Breaks First Campaign
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2018
The Denver-based boutique fitness chain demonstrates ballerina moves in all-digital campaign, "Pu ...
- This Holiday, Will Brands Be Lost In Toyland?
Marketing Daily, Sarah Mahoney - Wednesday, September 5, 2018
While Walmart and Target scramble to fill the Toys R Us ga ...
- Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener
Marketing Daily, Sarah Mahoney - Wednesday, September 5, 2018
For Nike, the Kaepernick hoopla is just part of a larger pl ...
- In 'Blended Makes Us Better,' Garnier Targets Biracial Shampooers
Marketing Daily, Sarah Mahoney - Tuesday, September 4, 2018
"We are very proud to ... celebrate the diversity of hair acro ...
- In Tweets And Tutus, Serena Aces Nike's Feminist Fashion
Marketing Daily, Sarah Mahoney - Thursday, August 30, 2018
Williams bounced back after the French Tennis Federation denounced her for weari ...
- Why National Brands Should Worry: Private Label Powers Up Target, Trader Joe's
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2018
Some retailers have figured out that private label is the one thi ...
- Splashier Marketing Brings Shine To Tiffany
Marketing Daily, Sarah Mahoney - Tuesday, August 28, 2018
The luxury jeweler says sales climbed 12% while profits jumped 16%, bo ...
- From Go-Getters To Achievers, Research Rattles Gen-Z Myths
Marketing Daily, Sarah Mahoney - Monday, August 27, 2018
The majority of each age group says saving money is most importan ...
- Shopping A-Go-Go: Target, Kohl's Make Big Gains
Marketing Daily, Sarah Mahoney - Wednesday, August 22, 2018
Both companies are raising their forecasts for the year, with Target's traff ...
- New Under Armour Lifestyle Line Touts DIY DNA
Marketing Daily, Sarah Mahoney - Tuesday, August 21, 2018
The launch centers around the release of the UA Forge 96 ...
- Ikea, ACE Hardware Top Brands For Home
Marketing Daily, Sarah Mahoney - Monday, August 20, 2018
Ace dominated the home-improvement category in the Market Force ranking, with ...
- Walmart, Winning New Customers, Posts Best Results In A Decade
Marketing Daily, Sarah Mahoney - Friday, August 17, 2018
Walmart's good news was propelled by a 40% jump in e-commerce sal ...