- Carhartt Takes On Spring Weather Challenge
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2017
The ad is running on sports programming, including MLB and playoff gam ...
- Climate-Change Conundrum: Do 70% Of Americans Really Worry?
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2017
The GfK MRI research also indicates that use of many of the ...
- America Losing Interest In Shoes, Handbags
Marketing Daily, Sarah Mahoney - Monday, April 17, 2017
It's all added to retailers' woes, from discounters like Payless announcing bankrupt ...
- Trulia Spotlights Nightmare Neighborhoods For Spring Home Buyers
Marketing Daily, Sarah Mahoney - Monday, April 17, 2017
"What we heard over and over was that they love Trulia f ...
- In A First, Foot Locker Flaunts Global Appeal
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2017
"We will have more global launches. Foot Locker operates in some ve ...
- Teens Love Nike, Are Over Under Armour
Marketing Daily, Sarah Mahoney - Wednesday, April 12, 2017
Nike Adidas Starbucks and Facebook are sitting at the cool-kids table, whi ...
- Hello Hopes 'An Inconvenient Tooth' Will End Dental Warfare
Marketing Daily, Sarah Mahoney - Wednesday, April 12, 2017
"Our research showed us that as aware as consumers are about ingredien ...
- Adidas Shuffles Into 3D Running Shoes
Marketing Daily, Sarah Mahoney - Friday, April 7, 2017
The small-batch technology is said to lend itself to higher levels ...
- With Baby Dove, Unilever Wants #RealMoms To Talk Back
Marketing Daily, Sarah Mahoney - Thursday, April 6, 2017
A cattle rancher, a competitive break-dancer, a rock climber and a trans-m ...
- Kenneth Cole, Aloe Blacc Team Up For New Music
Marketing Daily, Sarah Mahoney - Wednesday, April 5, 2017
The campaign's contest, called #FindYourBold, is also in partnership with Indaba Musi ...
- SoulCycle Spins First-Ever Brand Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 4, 2017
The campaign is from Laird + Partners. (Chairman Trey Laird has be ...
- REI Takes On Femvertising With 'Force Of Nature'
Marketing Daily, Sarah Mahoney - Monday, April 3, 2017
The point of the project is to "get past all the male-dominat ...
- VF Shifts Focus to 'Big Three': The North Face, Vans, Timberland
Marketing Daily, Sarah Mahoney - Friday, March 31, 2017
Unveiling its new five-year plan for investors, CEO Steve Rendle says t ...
- Lululemon Looks To New Marketing To Chase Blahs Away
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2017
"Through these disruptive and innovative campaigns, we will strengthen our guest loyalt ...
- Quilted Northern, Hershey, Pepsi, Dove Win Big In Shopper Marketing
Marketing Daily, Sarah Mahoney - Wednesday, March 29, 2017
Six campaigns took silver awards, including Pepsi, Oreo Cookie Balls, Gillette Fusi ...
- Amazon Expands Grocery Pickup Tests
Marketing Daily, Sarah Mahoney - Tuesday, March 28, 2017
With no minimum on order size, users simply pick out groceries, sele ...
- The Swiss Miss, But Watches Hope For A Comeback Year
Marketing Daily, Sarah Mahoney - Monday, March 27, 2017
This is Baselworld's 100th birthday, and the show represents how important watch ...
- Forecast Calls For Record Easter Spending
Marketing Daily, Sarah Mahoney - Friday, March 24, 2017
In what could be welcome news for department stores, 50% say th ...
- Stores Increase Advertising, Especially Social Media
Marketing Daily, Sarah Mahoney - Tuesday, March 21, 2017
Which promotional methods worked best last year? Free shipping was the bigge ...
- Target Unveils Victoria Beckham; New York & Co. Bets Big On Eva Mendes
Marketing Daily, Sarah Mahoney - Monday, March 20, 2017
The Victoria Beckham line is heavy on dresses, skirts and rompers (ev ...
- Q&A: Post-Trump, Brands Need To 'Speak American'
Marketing Daily, Sarah Mahoney - Friday, March 17, 2017
People agree on more issues than marketers realize. Deep Root Analytics C ...
- In Fructis Relaunch, Garnier Targets Millennial Bathroom Behavior
Marketing Daily, Sarah Mahoney - Thursday, March 16, 2017
Says Ali Goldstein, SVP/marketing, "We haven't done a massive renovation of th ...
- Q&A: To Beat Amazon, Stores Go Whole-Hog Analog
Marketing Daily, Sarah Mahoney - Wednesday, March 15, 2017
At one end, Amazon and pure-play e-commerce sites dominate. At the othe ...
- In Shifting Sports World, Dick's Changes Course
Marketing Daily, Sarah Mahoney - Tuesday, March 14, 2017
The company says it is making strategic changes, slashing the number ...
- Uniqlo, Swarovski Join 'Beauty and The Beast' Fan Club
Marketing Daily, Sarah Mahoney - Tuesday, March 14, 2017
Uniqlo, the Japanese fast-fashion retailer best known for minimalist basics, says t ...
- Ulta Adds M.A.C., Hones Its Amazon-proof Edge
Marketing Daily, Sarah Mahoney - Monday, March 13, 2017
The inclusion of the M.A.C. line adds to the mostly suburban retailer ...
- Patron Saint Of Spending: Brands Grab For St. Patrick's Green
Marketing Daily, Sarah Mahoney - Thursday, March 9, 2017
The NRF predicts that Irish-inspired shenanigans will spark $5.3 billion in sal ...
- Dove Men+Care Wants To Tie March Madness To Kinder, Gentler Fans
Marketing Daily, Sarah Mahoney - Wednesday, March 8, 2017
A video supporting the effort is scheduled to run on Turner properti ...
- For New Running Shoe, Reebok Steps Up Its Influencer Game
Marketing Daily, Sarah Mahoney - Monday, March 6, 2017
Because this $150 shoe is for serious runners, Reebok needed to inve ...
- Highmark Spoofs Patients With So. Many. Questions
Marketing Daily, Sarah Mahoney - Sunday, March 5, 2017
The campaign includes TV spots, digital and mobile ads, as well ...