- Macy's Builds New Marketing Machine; Walmart Flexes Fashion
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2018
Macy's says that thanks to a number of new initiatives, including ...
- As #BoycottNRA Gains Steam, Millennials Emerge As Key Riddle
Marketing Daily, Sarah Mahoney - Friday, February 23, 2018
Millennials, the most liberal generation on most social issues, are decidedly mo ...
- JCPenney Targets Tweens, As Malls Fight To Regain Relevance
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2018
The mall anchor retailer hopes to woo Gen Z with a n ...
- Nordstrom, Lane Bryant Keep Wowing Shoppers; Macy's Keeps Losing 'Em
Marketing Daily, Sarah Mahoney - Wednesday, February 21, 2018
Like Market Force's findings, Coresight confirms shoppers just care less about clothi ...
- Walmart's Sales Gains Continue But Hit E-Commerce Bumps
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2018
It expects e-commerce revenues to climb 40% in the year ahead ...
- Toy Predictions: Expect More 'Unboxing,' Nostalgia, Pet Play
Marketing Daily, Sarah Mahoney - Monday, February 19, 2018
We are likely to see more toys and games aimed at getti ...
- VF Corp. Turns Bullish On The North Face, Ditches Nautica
Marketing Daily, Sarah Mahoney - Friday, February 16, 2018
Industrywide, sales of outdoor products have struggled in the U.S., with t ...
- As Amazon's Prime Expands, Grocery Stores Look For Comebacks
Marketing Daily, Sarah Mahoney - Friday, February 16, 2018
Where forecasts once said the majority of people would buy groceries onli ...
- Sam's Club Now Offering Free Shipping On Most Items
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, February 15, 2018
The bulk retailer says that most of the items it sells online wi ...
- Source Says Uber's Q4 Loss Is Narrowing
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, February 15, 2018
Uber Technologies Inc narrowed its fourth-quarter loss to $1.1 billion from ...
- 'Sports Illustrated' Upping Its Tech Game
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, February 15, 2018
With the launch of the 2018 edition of its iconic franchise, t ...
- How The Nordstrom Family Handles Retail's Woes
Around the Net In Brand Marketing, Sarah Mahoney - Thursday, February 15, 2018
The family-run company has been investing heavily as it tries to outr ...
- Focusing On Digital Sales, H&M Launches New Christy Turlington Campaign
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2018
It intends to keep investing in digital initiatives, which this year g ...
- L.L. Bean: A Throw-Away Brand For Throw-Away People
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2018
Younger, more avid outdoor enthusiasts are clamoring for brands with real performanc ...
- New York Fashion Week Coming Apart At The Seams
Around the Net In Brand Marketing, Sarah Mahoney - Wednesday, February 14, 2018
The February event, which ends on Wednesday, will host a record l ...
- Under Armour's U.S. Sales Continue To Fall
Marketing Daily, Sarah Mahoney - Tuesday, February 13, 2018
While some of the struggles can be pinned on the industry, wi ...
- For Valentine's Day, Old Spice Goes Searching For Love
Marketing Daily, Sarah Mahoney - Monday, February 12, 2018
P&G is launching the Old Spice Red Collection, available in shampoos, antiperspirant ...
- Columbia Sportswear's Sales Up
Marketing Daily, Sarah Mahoney - Friday, February 9, 2018
For the 12-month period, many smaller brands, including Patagonia, Arc'Teryx, Kuhl, Sor ...
- Talbots, Oprah Winfrey Magazine Help Dress For Success
Around the Net In Brand Marketing, Sarah Mahoney - Friday, February 9, 2018
Talbots will match cash donations up to $250,000 in its third collaborati ...
- L'Oreal's High-End Brands Perform; Hair Still Struggles
Marketing Daily, Sarah Mahoney - Thursday, February 8, 2018
Describing the growth of L'Oreal Luxe as "spectacular," the company says it ...
- For Hasbro, Star Wars Sputters, Lowering Sales
Marketing Daily, Sarah Mahoney - Wednesday, February 7, 2018
For Mattel, "the negative outlook reflects the high level of variability ...
- Dick's Hopes Olympic Love Quiets Political Hate
Marketing Daily, Sarah Mahoney - Tuesday, February 6, 2018
The new spot follows the retailer's announcement that 11 of its sto ...
- Alexa Loses Voice, Wins 'USA Today's Ad Meter
Around the Net In Brand Marketing, Sarah Mahoney - Monday, February 5, 2018
Alexa lost her voice but won the day in a funny, cameo-fill ...
- Consumers To Spend Big For Cupid
Marketing Daily, Sarah Mahoney - Friday, February 2, 2018
People are looking for more ways to celebrate friends, such as "Galantine' ...
- Tide, Amazon, Pepsi Win Super Bowl; Ram, Diet Coke Are Duds
Marketing Daily, Sarah Mahoney - Monday, February 5, 2018
"Tide cleaned up," says Jonathan David Lewis, vice president of McKee Wallwo ...
- Q&A: Post Trump, Brands Need More Stories, Fewer Stands
Marketing Daily, Sarah Mahoney - Wednesday, January 31, 2018
After studying some 14 months of "fragment-nation," Kantar Consulting chief knowledge offic ...
- For Super Bowl, Target Helps Minneapolis Show Off Its 'Bold North'
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2018
The Bullseye Lodge has seen upwards of 20,000 visitors per day, a ...
- In New Campaign, BurgerFi Targets The Weirdly Exceptional
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2018
The fast-growing chain plans to expand its franchise base to some 50 ...
- Americans To Increase Super Bowl Spending 9%
Marketing Daily, Sarah Mahoney - Monday, January 29, 2018
About 11% will buy team apparel or other accessories, unchanged from 201 ...
- To Fend Off Sephora, Target Launches First Exclusive Fragrance
Marketing Daily, Sarah Mahoney - Saturday, January 20, 2018
Target's fragrance-without-a-face launch may benefit from the one thing physical retailers c ...