- Wal-Mart Reports E-Commerce Gains
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2017
For Walmart's U.S. division, sales increased 2.8% to $83.7 billion. Company executiv ...
- Look Out, Lego, Mega Wants Your 'Beyonders'
Marketing Daily, Sarah Mahoney - Friday, February 17, 2017
The campaign is a rallying cry, urging what Mega's Bisma Ansari cal ...
- Lane Bryant Builds On Ashley Graham's Curvy Moment
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2017
"Prabal [Gurung] was remarkable in that he was, quite literally, inspired ...
- Packaging Indignation: Brands Bank On Women's Fury
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2017
"It was just so good," says Samantha Skey, president and CRO ...
- With 'Equality,' Nike Latest Brand To Inch Toward #Resistance
Marketing Daily, Sarah Mahoney - Monday, February 13, 2017
"Brands and retailers can no longer sit on the sidelines on soci ...
- Cupid, Wearing Snow Boots, Sprinkling A Little Less Love
Marketing Daily, Sarah Mahoney - Monday, February 13, 2017
The biggest gift category -- jewelry -- accounts for $4.3 billion a ...
- Luxury Beauty: Makeup Sales Strong, Fragrance Weaker
Marketing Daily, Sarah Mahoney - Friday, February 10, 2017
Market researcher NPD Group says women are most interested in what's ne ...
- Can Under Armour Play For Both Teams?
Marketing Daily, Sarah Mahoney - Saturday, February 11, 2017
Under Armour is under fire and the latest brand to ignite ...
- Nike Digs Deeper For 'Out of Nowhere'; Reebok Gets CrossFit Crazy
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2017
First up is Devin Booker's story, which tells how he became t ...
- Cosabella Goes All-In On Artificial Intelligence
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2017
"We've struggled with how to use the data we had, how ...
- Tom Brady Ad Parade: Love From Under Armour And, Finally, A Dig At Goodell
Marketing Daily, Sarah Mahoney - Monday, February 6, 2017
Delivered by fans with hardcore Boston accents (and no trace of N ...
- Super Bowl Snag: When An Incredible Game Overpowers Weak Ads
Marketing Daily, Sarah Mahoney - Monday, February 6, 2017
Set within the context of the game, only a handful of ad ...
- On Sinking Sales, Ralph Lauren Splits With New CEO
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2017
Neil Saunders, managing director of GlobalData Retail, writes that younger consumers a ...
- Tiffany Promises 'Subversive' Lady Gaga In First Super Bowl Spot
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2017
Tiffany says it intends to introduce the spot on its website t ...
- Booted Off Super Bowl By NFL, Battered GNC Scrambles
Marketing Daily, Sarah Mahoney - Tuesday, January 31, 2017
"While we are disappointed by Fox Sports/NFL's late-in-the-game decision to exclude o ...
- For First Date With Oscar, Walmart Is All About Storytelling
Marketing Daily, Sarah Mahoney - Monday, January 30, 2017
Kirsten Evans, Walmart's SVP/marketing, tells "Marketing Daily," "Since it's the first ti ...
- Super Bowl Spending Expected To Decline
Marketing Daily, Sarah Mahoney - Thursday, January 26, 2017
The biggest spenders are the 45 million who plan to host ...
- Olay Tries To Rebuild Interest In Fading Anti-Aging Category
Marketing Daily, Sarah Mahoney - Wednesday, January 25, 2017
Mintel identifies a "food-to-face" trend, with brands including ingredients like coffee a ...
- With New CEO Aboard, Mattel Aims Barbie At Dads
Marketing Daily, Sarah Mahoney - Tuesday, January 24, 2017
The new initiative on research that girls who have loving, supportive relationshi ...
- Vionic Shoes Walk Toward Fashion, Away From Pain Relief
Marketing Daily, Sarah Mahoney - Monday, January 23, 2017
The San Rafael, California-based company says it is spending more than ...
- Q&A: In Trump Era, Brands Should Engage Fans, Forget Haters
Marketing Daily, Sarah Mahoney - Friday, January 20, 2017
"Marketing Daily" caught up with Carreen Winters, MWWPR's executive vice president a ...
- Target Names New CMO, Dives Into Soccer
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2017
Five months after the departure of Jeff Jones to Uber, Target h ...
- Reebok Hinges 'Show Of Hands' On Human Handshakes
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2017
In the latest evolution of its "Be More Human" campaign, Reebok ...
- Final Holiday Season Tally: 2016 Best In Five Years
Marketing Daily, Sarah Mahoney - Monday, January 16, 2017
The National Retail Federation and VISA attributed the overall strength of t ...
- Nielsen: Why Brands Are Losing To Transparent Products
Marketing Daily, Sarah Mahoney - Thursday, January 12, 2017
America's appetite for healthier products shows no sign of slowing down, a ...
- Q&A: Sorry, Ecommerce, People Prefer Unique Store Experiences
Marketing Daily, Sarah Mahoney - Thursday, January 12, 2017
Says Forrester's Brendan Witcher, "We just had one of the strongest yea ...
- Under Armour, Tom Brady Launch Magic Pajamas
Marketing Daily, Sarah Mahoney - Saturday, January 7, 2017
The app tracks sleep, gives users a 14-day sleep score to asse ...
- Agony Update: Sears Sells Craftsman, Closes Stores
Marketing Daily, Sarah Mahoney - Thursday, January 5, 2017
The moves may bolster its bloody balance sheets as it continues ...
- It's A Wrap: Holiday Mall Sales Soft; Online Sparkles
Marketing Daily, Sarah Mahoney - Thursday, January 5, 2017
While big-name retailers like Macy's, Kohl's and Sears are trapped in ...
- Athleta Taps World's Oldest Yoga Teacher For 'Power Of She'
Marketing Daily, Sarah Mahoney - Wednesday, January 4, 2017
The campaign is primarily digital, although the stories get prominent play ...