- After Practical Prime Day, Amazon Aims for Laughs With Back-to-College Ads
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 15, 2025
With shoppers focused on essentials and budget buys, Amazon leans into pragmati ...
- Kohl's Taps New Digital Leader, Expands 'Kohl's Mom' Push For BTS
Retail Insider, Sarah Mahoney - Wednesday, July 16, 2025
As the retailer battles back from C-suite chaos, it hopes Ellie Kemper ...
- CeraVe's Secret? Eliminating Creative Red Tape
CPG Insider, Sarah Mahoney - Friday, July 11, 2025
The $1 billion skincare juggernaut proves clinical credibility and creative magic c ...
- Back-To-School Spending Will Be Soft, Parents Are Playing Hardball
Marketing Daily, Sarah Mahoney - Thursday, July 10, 2025
Deloitte predicts a spend of $570 per child, as families deploy ...
- Harry's Gets Physical In New Veteran Mental Health Push
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With a "Got your six" social challenge, the men's grooming brand ai ...
- Mind How You Go, Downton Abbey: The Crawleys Are Selling Off The Pieces
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With the final film releasing in September, Bonhams is auctioning it a ...
- Bob's Gets Real With 'Till Decor Do Us Part' Social Series
Retail Insider, Sarah Mahoney - Wednesday, July 9, 2025
The furniture retailer hopes the social media push will help it attra ...
- Samuel L. Jackson Fronts Adidas' Superstar Campaign
Marketing Daily, Sarah Mahoney - Monday, July 7, 2025
With an elegant black-and-white aesthetic and a multigenerational cast, Adidas turns ...
- Miele Makes Its U.S. Ad Debut With 'Rumored For A Reason'
Marketing Daily, Sarah Mahoney - Monday, July 7, 2025
Long known in Germany for its high-end appliances, Miele is courting Americ ...
- Amazon's Prime Day Party To Drive $23.8B Across All Online Retail
Marketing Daily, Sarah Mahoney - Monday, July 7, 2025
Adobe estimates that the extended sales event will drive a 28% ju ...
- ChatGPT Named This Pickle Campaign -- And It Slaps
CPG Insider, Sarah Mahoney - Thursday, July 3, 2025
Cleveland Kitchen taps AI and a risque slogan to push its light ...
- Crayola Turns One Kid's Art Into a Creativity Chain Reaction
Marketing Daily, Sarah Mahoney - Wednesday, July 2, 2025
The brand keeps building on its "Stay Creative" positioning, inviting creators ...
- Sam's Club Fills CMO Post, Eyes Ad Network Expansion
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2025
Bank of America's Chris Curtin joins the Walmart division amid strong membersh ...
- Sephora Catches A Lyft To Outrun Prime Day
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2025
The novel partnership offers shoppers a $20 "Delivered to Beauty" ride ...
- Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts
Retail Insider, Sarah Mahoney - Wednesday, July 2, 2025
CMO Craig Brommers shares the brand's shifting media strategy and why old ...
- Amazon Reshapes Grocery, Whole Foods CMO Adds Fresh And Go Roles
Marketing Daily, Sarah Mahoney - Monday, June 30, 2025
The new "One Grocery" restructuring puts Whole Foods Market and Amazon Fre ...
- As Sales Plunge, Nike Bets Big On Athletes, Not Icons
Marketing Daily, Sarah Mahoney - Monday, June 30, 2025
As the brand pivots back to sports performance, athletes like Faith Kipyeg ...
- JCPenney Throws 'The Other Venice Wedding'
Marketing Daily, Sarah Mahoney - Friday, June 27, 2025
While the world gawks at Jeff Bezos' $10 million Italian nuptials, JCPenn ...
- Survey: Private Labels Are Winning Hearts, Carts, And Credibility
CPG Insider, Sarah Mahoney - Friday, June 27, 2025
Once considered generic fillers, store brands are winning loyalty for quality, pric ...
- Lego's Beth McKenna On Smashing Stereotypes, One Brick At A Time
Marketing Daily, Sarah Mahoney - Thursday, June 26, 2025
In the new "She Built That" campaign, Lego champions a more inclusi ...
- General Mills Adds Contest To Sinister Cinnamon Toast Crunch Campaign
Marketing Daily, Sarah Mahoney - Thursday, June 26, 2025
The sweet little cereal squares are eating each other. The food gia ...
- Etsy Switches Focus From What To How
Marketing Daily, Sarah Mahoney - Wednesday, June 25, 2025
The platform's new creative highlights the painstaking artistry of millions of sell ...
- Shoppers Seeking Value: They're Not Who You Think
Marketing Daily, Sarah Mahoney - Tuesday, June 24, 2025
New Deloitte research shows value-focused consumers are cooking more meals at h ...
- JanSport's Back-To-School Bags Are Singing -- Badly
Marketing Daily, Sarah Mahoney - Tuesday, June 24, 2025
New campaign leans into quirky humor, TikTok energy, and Gen Z ch ...
- From Lipstick To Laundry: Prime Day Shoppers Pivot To Essentials
Retail Insider, Sarah Mahoney - Wednesday, June 25, 2025
As beauty and grocery sales slip, new research from Coresight shows essentia ...
- For New Balance, 'Flagg Day' Means Grit Over Glitz
Marketing Daily, Sarah Mahoney - Monday, June 23, 2025
The brand's draft-day watch party underscores a marketing strategy built on root ...
- Stonyfield Introduces National Park Yogurt Tubes
Marketing Daily, Sarah Mahoney - Tuesday, June 24, 2025
The brand ties kids' snacks to a cause, hoping to connect famili ...
- Nike Delays Kardashian Skims Launch
Marketing Daily, Sarah Mahoney - Friday, June 20, 2025
As the company's turnaround efforts drag on, the Skims speed bump won ...
- Flamingo Brings The Wild West To New York City
CPG Insider, Sarah Mahoney - Friday, June 20, 2025
With "Anything but Dull," the razor brand looks to sharpen its im ...
- Fabletics Names New CMO As It Eyes $1B Sales Milestone
Marketing Daily, Sarah Mahoney - Thursday, June 19, 2025
Fabletics taps Carly Gomez to steer its growing hybrid retail model, blendi ...