- M&M's, Hershey, Kinder Biggest Halloween Ad Spenders
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2024
With sales expected to reach a record $4.1 billion, candy brands spe ...
- Unexpected CEO Shake-Up At The RealReal
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Rati Sahi Levesque takes the helm as the struggling company's fortunes a ...
- Research: Brands Can Help Gen Z Parents Teach Cultural Awareness
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2024
Young parents are eager to teach kids about diversity but often don ...
- Lowe's Jump-Scare Is A Halloween Love Letter
Retail Insider, Sarah Mahoney - Wednesday, October 30, 2024
The DIY retailer mashes a mundane how-to with a chainsaw legend. ...
- Crayola Taps Brunson, Aniston, McConaughey For Lessons In Creativity
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Crayola Creativity Week also features actor Henry Winkler and author Mo Wille ...
- All In Creates Chilling Throwback Film To Highlight Abortion Access
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 28, 2024
"The Trial" uses current-day political dialogue to script re-enactment of witch hu ...
- M&M's Pairs Up With Kate Spade New York
CPG Insider, Sarah Mahoney - Friday, October 25, 2024
The collaboration comes as Mars looks to amplify cultural connections. ...
- For L'Oreal, Inclusivity Is Imperative
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The beauty giant's chief marketing officer explains how the world's fourth-largest advertis ...
- Whole Foods Says Get Ready for Dumplings, Liver, Stepped-Up Sourdough
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The grocery retailer's forecast also expects more foods that go crunch, next-lev ...
- Columbia Sportswear Hires New Marketing Head And Adam&EveDDB
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2024
The 86-year-old company hopes a retooled brand can boost sagging U.S. sa ...
- P&G's Pritchard: 'Understand Who You Serve'
Marketing Daily, Sarah Mahoney - Wednesday, October 23, 2024
Chief brand officer Marc Pritchard tells ANA attendees to "get out fr ...
- Thanksgiving Smackdown: Aldi Versus Walmart
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2024
Both retailers are hyping ultra-affordable holiday meal prep, betting consumers are sti ...
- Target Already Slashing Holiday Prices
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2024
It's beginning to look a lot like a promotional holiday season. ...
- Martinizing Cleaners Celebrates 75th Anniversary With Thrifting Guide
Retail Insider, Sarah Mahoney - Wednesday, October 23, 2024
With 350 locations in the U.S., the drycleaning brand wants to sh ...
- Stores In Motion: REI Expands, Bloomie's Goes All-Woman, Amazon Tries For Small
Marketing Daily, Sarah Mahoney - Monday, October 21, 2024
While retailers constantly redraw their brick-and-mortar maps, a few are pushing n ...
- E.L.F. 'Dupe That!' Ads Highlight Sustainability Success
Marketing Daily, Sarah Mahoney - Monday, October 21, 2024
The beauty company is running a print and OOH campaign to br ...
- Butterball Solves Nation's Nightmare With 'Cook-From-Frozen' Turkey
CPG Insider, Sarah Mahoney - Friday, October 18, 2024
The poultry giant is rolling out a roast-from-frozen option to solve t ...
- In Tough Luxury Market, Neiman Marcus Channels Holiday Fairy Tales
Marketing Daily, Sarah Mahoney - Wednesday, October 16, 2024
With storytelling, fantasy and folklore imagery, the department store looks to igni ...
- Forecasts Point To Retail-Healthy Holidays
Marketing Daily, Sarah Mahoney - Wednesday, October 16, 2024
Surveys from both the National Retail Federation and ICSC predict resilient shoppe ...
- Walgreens Shuttering 1,200 Stores
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 15, 2024
With a quarterly loss of $978 million, the battered company says 5 ...
- Harry & David Returns To Retail With Macy's Pop-Ups
Retail Insider, Sarah Mahoney - Wednesday, October 16, 2024
The 90-year-old gift brand is back in real life, with strategic holiday-them ...
- PepsiCo Opens Doritos Restaurant Inside L.A. Arena
Marketing Daily, Sarah Mahoney - Monday, October 14, 2024
With Doritos After Dark, the snack brand joins a growing trend ...
- So Fetch! Bark, Crocs Rolls Out Clogs For Pooches
Marketing Daily, Sarah Mahoney - Friday, October 11, 2024
Bark says the launch is the first in a broader move ...
- Upper-Middle-Income Surge Will Drive Holiday Increases
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2024
Deloitte's new forecast sees an 8% gain in holiday spending. Those earni ...
- CPG Ad Spending To Moderate In 2025
CPG Insider, Sarah Mahoney - Friday, October 11, 2024
Consumer packaged goods will still rank second in total digital dollars spen ...
- KitchenAid Aims To De-Shame Coffee Orders
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Feeling self-conscious about your complex espresso desires? The appliance maker has ...
- Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spendi ...
- Simon Malls Campaign Blends Social With Real Life
Retail Insider, Sarah Mahoney - Wednesday, October 9, 2024
America's largest mall owner targets Gen Z with a heavy dose ...
- Levi's Wants To Ditch Dockers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 4, 2024
With a boost from Beyonce, the apparel company wants to focus ...
- Was That A Sweet Message? 'Maybe Not,' Says Sour Patch Translator
CPG Insider, Sarah Mahoney - Friday, October 4, 2024
Mondelez's retail media team is introducing the "Sour Translator," helping Gen ...
