- Skelly 2.0: Now With Bluetooth Trash Talk
Marketing Daily, Sarah Mahoney - Monday, August 4, 2025
Home Depot's new animatronic skeleton heckles Halloween guests in real time. ...
- Wayfair, Expanding Physical Stores, Has Best Results In 4 Years
Marketing Daily, Sarah Mahoney - Monday, August 4, 2025
The ecommerce giant is opening in Denver, its third new store th ...
- Amazon Ad Sales Soar 22%, Consumers Keep Spending
Marketing Daily, Sarah Mahoney - Friday, August 1, 2025
Strong second-quarter results show shoppers are still opening their wallets -- a ...
- SNAP Cuts Threaten CPG Sales -- And Millions of Families
CPG Insider, Sarah Mahoney - Friday, August 1, 2025
Walmart, Conagra, and General Mills face high exposure. But for food sta ...
- CMOs Have Lost Their Clout, Can They Ever Get It Back?
Marketing Daily, Sarah Mahoney - Thursday, July 31, 2025
New McKinsey research reveals why CMOs keep getting sidelined -- and wh ...
- Miracle-Gro's 'Full Bush Summer' Plants Risque Seed With Gen Z
Marketing Daily, Sarah Mahoney - Thursday, July 31, 2025
Cheeky campaign targets midsummer garden slump -- and maximum irreverence ...
- Behr Paint Bets on a Bold Shade -- And A Bigger DIY Role
Marketing Daily, Sarah Mahoney - Wednesday, July 30, 2025
Its 2025 Color of the Year, "Hidden Gem," is more than ...
- Gap Taps Nike Exec To Revive Athleta's Stalled Momentum
Marketing Daily, Sarah Mahoney - Tuesday, July 29, 2025
Maggie Gauger will replace Chris Blakeslee as president and CEO of t ...
- Mouthwash Is The New Shower: Listerine's Kamran Shahzad On Reframing Oral Care
Marketing Daily, Sarah Mahoney - Tuesday, July 29, 2025
With a $2 million smile and a new campaign, the Kenvue bra ...
- Macy's Woos Cool Kids With Abercrombie Collab
Retail Insider, Sarah Mahoney - Wednesday, July 30, 2025
The back-to-school launch expands the retailer's push on national brands. ...
- As Puma Gets Pummeled, Some Ask: Is Athleisure Over?
Marketing Daily, Sarah Mahoney - Monday, July 28, 2025
The company says sales will fall by a double-digit percentage as ...
- Slumping LVMH Looks To Unload Marc Jacobs
Marketing Daily, Sarah Mahoney - Monday, July 28, 2025
With fashion sales down 7%, the luxury giant is reportedly shopping t ...
- Monahan Joins Albertsons To Jumpstart Retail Media Push
Marketing Daily, Sarah Mahoney - Friday, July 25, 2025
Dentsu exec brings Walmart and Pinterest chops as grocer plays catch-up, a ...
- Wild Planet Wants You To Ditch Hustle Culture -- And Get On A Boat
CPG Insider, Sarah Mahoney - Friday, July 25, 2025
The sustainable seafood brand's latest campaign skips the protein pitch and hea ...
- Polo Ralph Lauren Honors Black Summer Culture
Marketing Daily, Sarah Mahoney - Thursday, July 24, 2025
New campaign draws on Morehouse and Spelman influence, Martha's Vineyard history ...
- Sydney Sweeney Campaign Sends AEO Stock Soaring
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 24, 2025
Back-to-school denim campaign pushes the retailer into meme-stock territory ...
- Gen Z Is Bra-Skeptical, But Victoria's Secret Has A Solution
Marketing Daily, Sarah Mahoney - Wednesday, July 23, 2025
The Body by Victoria FlexFactor uses a titanium underwire for greater comf ...
- With A Back-To-School Twist, 'Yes, JCPenney' Keeps Rolling
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2025
The department store says the new campaign is building awareness, word ...
- CPG Brands Target Parents' Back-to-School Stress
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2025
Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teach ...
- Tariffs, Texts, Abandoned Carts: How Back-to-School Shopping Is Changing
Retail Insider, Sarah Mahoney - Wednesday, July 23, 2025
Early birds are winning the deals. Target, Kohl's and other retailers fa ...
- Bark's New Boss? A Dog With A Salary -- And A Say
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The "Co-Owned by Dogs" campaign includes a $50K Chairdog job and street-lev ...
- With A Festival Collection And Sharper Ads, Burberry's Comeback Gains Traction
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The British brand is trying to chart a different course through luxury ...
- Chips Ahoy Tests Its Limits -- With Help From 'Stranger Things'
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The legacy brand is using the Netflix collab to get weird, wi ...
- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- Big Season, Small Budget: How Great Clips Is Spending Smarter For Back-To-School
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2025
As it recruits a Chief Back to School Officer, the chain lea ...
- Estee Lauder Taps Nestle CMO To Lead Global Digital, Marketing Overhaul
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 17, 2025
As part of its transformation, the beauty company hires Aude Gandon fr ...
- Siggi's Yogurt Will Pay You $5K To Use Vacation Days
Marketing Daily, Sarah Mahoney - Wednesday, July 16, 2025
The new campaign, on the heels of Lactalis' $2.5 billion acquisition ...
- Parents Shop Early As Walmart Undercuts Target On Back-To-School Prices
Marketing Daily, Sarah Mahoney - Tuesday, July 15, 2025
Consumers are cutting school budgets, shopping earlier, and flocking to discount retail ...
- After Practical Prime Day, Amazon Aims for Laughs With Back-to-College Ads
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 15, 2025
With shoppers focused on essentials and budget buys, Amazon leans into pragmati ...
- Kohl's Taps New Digital Leader, Expands 'Kohl's Mom' Push For BTS
Retail Insider, Sarah Mahoney - Wednesday, July 16, 2025
As the retailer battles back from C-suite chaos, it hopes Ellie Kemper ...