- As Sales Slump, Crocs Names Two New CMOs
Marketing Daily, Sarah Mahoney - Monday, August 18, 2025
The company has reportedly hired a new marketing chief for both Cro ...
- Taylor's Tangerine Dream Has Marketers In A Hue Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 15, 2025
United Airlines, Netflix, Olive Garden, and even X are going orange, provi ...
- Dietz & Watson's New Pitch: Four Generations, Zero Fillers
CPG Insider, Sarah Mahoney - Friday, August 15, 2025
The new campaign focuses on four generations of deli meat -- becau ...
- More Marketers Asking: When Will The AI Payoff Get Here?
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 14, 2025
Tech companies promise a golden age of productivity. Billions later, and yea ...
- Running Company On Raises Forecast, Sets Zendaya-Led Apparel Push
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2025
Swiss brand's "Be Every You" campaign aims to deepen Gen Z t ...
- Amazon's Same-Day Perishables Push Puts Walmart, Instacart On Notice
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 13, 2025
The new perishables push will reach 2,300 markets this year, intensifying t ...
- Laffy Taffy Dials Up Gen Z With Joke Hotline, Wrapper Refresh
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Fans can call the new "Laff Line" to make Damon Wayans J ...
- Trend-A-tarians, Take Note: From Savory Oatmeal To Salmon Jerky, Here's What's Next
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Gastro geeks report on what's about to shake up supermarket shelves ...
- Dick's, Adidas Go All-In On Star-Powered Back-to-School Play
Retail Insider, Sarah Mahoney - Wednesday, August 13, 2025
Athletes Trinity Rodman and Jeremiah Smith front a new campaign blending ret ...
- With Chia Pet Armpits, Billie Keeps Buzz Going
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
The woman's razor brand invokes '70s-style irreverence to keep alive the conversati ...
- Parents Pinch Pennies On Lunch, Still Prefer Packing It
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Kraft Heinz's Lunchables bets on nostalgia and "cool" factor in first maj ...
- Ikea Brings Kitchens To Best Buy: A Blueprint For Smart Brand Partnerships
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2025
Head of strategic partnerships Ben Sayles on why the two brands clicke ...
- Beyond Meat Shrinks Name To 'Beyond' As Sales Slide, Layoffs Hit
CPG Insider, Sarah Mahoney - Friday, August 8, 2025
Company bets rebrand and a full reset can counter misperceptions as plant-bas ...
- How a Tech Mindset Helped This CMO Reboot a Yoga Brand
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2025
Beyond Yoga's Katie Babineau brings lessons from Apple and Snap to rethi ...
- Slaying The Field: E.L.F. Signs NWSL Athletes as Growth Slows
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2025
New athlete signings highlight the beauty company's branding push. But despite stro ...
- With Slow Sales And Tariff Pressure, Claire's Files Second Bankruptcy
Marketing Daily, Sarah Mahoney - Wednesday, August 6, 2025
Sharper marketing to Gen Zalpha hasn't been enough to overcome a hea ...
- With 'We Speak Pork,' Smithfield Woos Younger Carnivores
Marketing Daily, Sarah Mahoney - Tuesday, August 5, 2025
The company's first major campaign in three years aims to reignite bra ...
- Beyonce And Levi's Have Nothing To Do With American Eagle
Marketing Daily, Sarah Mahoney - Tuesday, August 5, 2025
Culture wars are real, but brand skirmishes aren't. Give denim all t ...
- Columbia Returns To Its Wild Side In 'Engineered For Whatever'
Retail Insider, Sarah Mahoney - Wednesday, August 6, 2025
With avalanches, snakes, and a five-year plan, the outdoor clothing company giv ...
- Skelly 2.0: Now With Bluetooth Trash Talk
Marketing Daily, Sarah Mahoney - Monday, August 4, 2025
Home Depot's new animatronic skeleton heckles Halloween guests in real time. ...
- Wayfair, Expanding Physical Stores, Has Best Results In 4 Years
Marketing Daily, Sarah Mahoney - Monday, August 4, 2025
The ecommerce giant is opening in Denver, its third new store th ...
- Amazon Ad Sales Soar 22%, Consumers Keep Spending
Marketing Daily, Sarah Mahoney - Friday, August 1, 2025
Strong second-quarter results show shoppers are still opening their wallets -- a ...
- SNAP Cuts Threaten CPG Sales -- And Millions of Families
CPG Insider, Sarah Mahoney - Friday, August 1, 2025
Walmart, Conagra, and General Mills face high exposure. But for food sta ...
- CMOs Have Lost Their Clout, Can They Ever Get It Back?
Marketing Daily, Sarah Mahoney - Thursday, July 31, 2025
New McKinsey research reveals why CMOs keep getting sidelined -- and wh ...
- Miracle-Gro's 'Full Bush Summer' Plants Risque Seed With Gen Z
Marketing Daily, Sarah Mahoney - Thursday, July 31, 2025
Cheeky campaign targets midsummer garden slump -- and maximum irreverence ...
- Behr Paint Bets on a Bold Shade -- And A Bigger DIY Role
Marketing Daily, Sarah Mahoney - Wednesday, July 30, 2025
Its 2025 Color of the Year, "Hidden Gem," is more than ...
- Gap Taps Nike Exec To Revive Athleta's Stalled Momentum
Marketing Daily, Sarah Mahoney - Tuesday, July 29, 2025
Maggie Gauger will replace Chris Blakeslee as president and CEO of t ...
- Mouthwash Is The New Shower: Listerine's Kamran Shahzad On Reframing Oral Care
Marketing Daily, Sarah Mahoney - Tuesday, July 29, 2025
With a $2 million smile and a new campaign, the Kenvue bra ...
- Macy's Woos Cool Kids With Abercrombie Collab
Retail Insider, Sarah Mahoney - Wednesday, July 30, 2025
The back-to-school launch expands the retailer's push on national brands. ...
- As Puma Gets Pummeled, Some Ask: Is Athleisure Over?
Marketing Daily, Sarah Mahoney - Monday, July 28, 2025
The company says sales will fall by a double-digit percentage as ...