- Macy's, Bloomie's, Nordstrom Chase Holiday Magic
Marketing Daily, Sarah Mahoney - Wednesday, November 5, 2025
With Burberry bears, Disney makeup and AI gift gurus, department stores a ...
- Sephora, Mariah Carey Kick Off The Holidays
Marketing Daily, Sarah Mahoney - Tuesday, November 4, 2025
The beauty retailer and the unofficial "Queen of Christmas" are teaming ...
- Gap Holiday Ads Aim To Climb Higher
Marketing Daily, Sarah Mahoney - Tuesday, November 4, 2025
The seasonal push relies as much on inspirational vocals as on scarv ...
- Tractor Supply's CMO On Why 'Life Out Here' Still Resonates
Retail Insider, Sarah Mahoney - Wednesday, November 5, 2025
As consumer anxiety climbs, authenticity and self-reliance aren't just brand values ...
- Etsy's Holiday Ads Explore The Power of Personalization
Marketing Daily, Sarah Mahoney - Monday, November 3, 2025
The company bets on gifts that say, "I get you," as ...
- Emily Essner Out In Latest Saks Shake-Up
Marketing Daily, Sarah Mahoney - Monday, November 3, 2025
As Saks Global pushes to prove its luxury merger can work, C ...
- E.L.F. Turns Up The Volume On Advocacy With 'Give an E.L.F.' Campaign
CPG Insider, Sarah Mahoney - Friday, October 31, 2025
As many marketers step back from purpose-driven work, E.L.F. keeps turning beli ...
- Amazon Ad Revenue Rises 24% To $17.7B
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 30, 2025
Amid big gains in consumer spending and cloud computing, company says layof ...
- Retailers Brace For SNAP Fallout
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 28, 2025
Walmart will be hit hardest, but ripple effects may chill all holid ...
- Gen X Wants Some Retail Revenge
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2025
The oft-overlooked generation makes up just 19% of the population but driv ...
- Sleep Number Shakes Up Brand Identity
Retail Insider, Sarah Mahoney - Wednesday, October 29, 2025
Times are still hard in mattresses, but the company's new CMO se ...
- From 'Summerween' To Super Bowl: Inside Mars' Candy Calendar
Marketing Daily, Sarah Mahoney - Monday, October 27, 2025
Tim LeBel, Mars' Chief Halloween Officer, explains how the candy giant kee ...
- Lululemon Joins NFL Roster, Chasing a Comeback Season
Marketing Daily, Sarah Mahoney - Monday, October 27, 2025
The athleisure brand teams up with all 32 football teams as ...
- JCPenney Celebrates Secretly Frugal Gifters
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2025
With "It's What They Thought That Counts," the retailer leans into t ...
- Amazon Slashes 30,000 Corporate Jobs
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 27, 2025
The cuts mark its largest-ever downsizing as AI, automation reshape work. ...
- Target Cuts 8% Of Corporate Staff As Troubles Deepen
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 24, 2025
Layoffs cap three years of sales declines and a DEI backlash th ...
- Smell Ya Later: Lysol Taps Reality Star Snooki To Lead Its Post-COVID Comeback
CPG Insider, Sarah Mahoney - Friday, October 24, 2025
The Reckitt brand pivots from pandemic paranoia to everyday odor control, tackli ...
- The Grim Reaper Joins Columbia's Influencer Team
Marketing Daily, Sarah Mahoney - Thursday, October 23, 2025
For Halloween, the outdoor brand turns death itself into a TikTok st ...
- GM's Marketing AI Is 80% Of The Way There
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 23, 2025
Inside the automaker's in-house overhaul, new AI system, and why its chi ...
- P&G's Pritchard: Campaigns Wear In, Not Out
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2025
Why marketers give up on advertising too soon -- and other P& ...
- Neiman Marcus Unwraps 'The Perfect Gift' Amid Saks Struggles
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2025
The new holiday campaign flaunts $500,000 photo ops and bedazzled saddles, ...
- Marketers Vs. Machines: What The Skills Gap Means For Brands, Retailers
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 21, 2025
Generative search is rewriting the rules of visibility -- and CMOs w ...
- Ikea Dreams Big -- By Thinking Small
Retail Insider, Sarah Mahoney - Wednesday, October 22, 2025
With its new campaign, the retailer leans on humor and affordable fix ...
- The Rising Risks Of DEI Gone Dark
Marketing Daily, Sarah Mahoney - Monday, October 20, 2025
New research suggests that as companies disclose less, mistrust increases. ...
- Orvis Closes Half Its Stores As Tariffs Begin To Bruise Retail
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 20, 2025
After months of scrambling, companies are borrowing more, cutting staff, and freezi ...
- Sam's Club CMO: Holiday Campaign Goes Horizontal, Vertical
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 17, 2025
Q&A with new CMO Chris Curtin on the retailer's "creative chassis" f ...
- Land O'Lakes, Getty Tackle Rural Stereotypes
CPG Insider, Sarah Mahoney - Friday, October 17, 2025
Effort hopes to push other brands beyond tractor cliches. ...
- Zillennial Thanksgiving: Knorr, Cup Noodles, Aldi Go Big On Small Budgets
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2025
With humor, thrift and a little chaos, brands are courting cost-conscious cook ...
- NRF Sees Small Decline In Holiday Spending
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2025
A new survey finds shoppers still ready to spend nearly $890 eac ...
- Saks Brings Back Holiday Light Show
Marketing Daily, Sarah Mahoney - Wednesday, October 15, 2025
After last year's restraint, the retailer's seasonal campaign includes a print catal ...