- Shaq Sneaker Gummies Take Aim at Sneakerheads
Marketing Daily, Sarah Mahoney - Wednesday, September 10, 2025
Hershey's XL line taps the overlap between gummy buyers and sneaker cult ...
- Holiday Sales Expected To Slow, But Still Top $1.6 Trillion
Retail Insider, Sarah Mahoney - Wednesday, September 10, 2025
Deloitte sees ecommerce adding $310 billion, as shoppers return to pre-pandemic no ...
- With 'Yes, You Man,' Dr. Squatch Sends Up Manliness
Marketing Daily, Sarah Mahoney - Monday, September 8, 2025
The natural personal care brand enlists "Reacher" star Alan Ritchson to le ...
- Pinterest Turns Random Sparks Into Full-Blown Shopping Adventures
Marketing Daily, Sarah Mahoney - Monday, September 8, 2025
Whether it's a castle vibe or something cozier, the platform is encouragi ...
- Totino's Pizza Rolls Crunch The Numbers On Grocery Stress
CPG Insider, Sarah Mahoney - Friday, September 5, 2025
Comedian Sam Richardson stars in a campaign that makes absurd inflation ma ...
- Best Buy, Lowe's Chase NFL Fans With Game-Day Plays
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2025
One leans on gadgets, the other on chores -- both hope ...
- Mattel Shakes Up Brand Organization Team
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 3, 2025
Lisa McKnight exits after 26 years, with Roberto Stanichi moving to t ...
- Sephora Goes Wide With Lady Gaga Pride Effort
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2025
The retailer is expanding its "We Belong To Something Beautiful" campaign in ...
- Kraft, Heinz Call It Splitsville
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2025
The divorce in the condiment aisle follows years of failed chemistry. ...
- Carhartt Campaign Turns All Eyes Toward Buffalo
Retail Insider, Sarah Mahoney - Wednesday, September 3, 2025
New creative focuses on the blue-collar heroes building the Buffalo Bills' Highma ...
- Ulta Shines As Sales Rise 6.7%, Says Target Deal Was Less Than 1%
Marketing Daily, Sarah Mahoney - Friday, August 29, 2025
The retailer credits smart social media, musical tie-ins and constant novelty wi ...
- Campaign Lessons: 'Humans Are Bad At Forecasts'
CPG Insider, Sarah Mahoney - Friday, August 29, 2025
Archer's "Stick to Real" bets on Hulu, humor, and ingredient transparency ov ...
- Football's Fashion Plays: Arch Manning, Travis Kelce, Joe Burrow
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2025
Warby Parker, American Eagle and Alo Yoga announce new player matchups. ...
- With Record Sales, Dick's Sporting Goods Raises Outlook
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2025
The retailer credits outsized gains to its House of Sport concept a ...
- Paul Mitchell Partners With Paris Hilton
Marketing Daily, Sarah Mahoney - Wednesday, August 27, 2025
The brand's new global ambassador will star in a campaign honoring ha ...
- Staples Adds Eyecare With Stanton Optical
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The retailer will open pilots soon in Pennsylvania, offering same-day appointments a ...
- At Long Last, Nike Reveals Caitlin Clark's Logo
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The company's newest signature-athlete apparel is almost here. Critics already hate ...
- 'People Don't Shop at Business Models, They Shop at Stores.'
Retail Insider, Sarah Mahoney - Wednesday, August 27, 2025
Primark's U.S. head of marketing on building brand awareness from (almost) z ...
- Lacoste Swaps Crocodile Logo For Goat
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
The redesign honors Novak Djokovic as he eyes another historic win ...
- As Women Spend Smarter, Off-Price Shines
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
Women drive 59% of discretionary spending -- and they're steering it towa ...
- Serena Williams Joins Ro's GLP-1 Squad
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
The tennis icon reveals her 31-pound postpartum loss as Ro ramps ...
- As Mass And Prestige Converge, Skincare Brands At Crossroads
CPG Insider, Sarah Mahoney - Friday, August 22, 2025
Estee Lauder's steep sales declines highlight changing perceptions: Only 14% of shoppe ...
- Hey Ya! Whirlpool Wants You To Shake It Like A Polaroid Washer
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2025
Big Boi joins forces with Whirlpool to promote its FreshFlow Vent syste ...
- Walmart Shoppers Prove Resilient As Sales Climb
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2025
From affluent families to angsty bargain hunters, consumers keep spending, helping Walma ...
- Sales Slide Again As Target Taps Insider CEO
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2025
The retailer's "DEI debacle" and deteriorating store experiences may not even ...
- Home Depot Misses Forecasts, Gains Market Share
Marketing Daily, Sarah Mahoney - Tuesday, August 19, 2025
While the 1% revenue gain was weaker than expected, the DIY gia ...
- Luxury Cools, But Miu Miu, Burberry, Birkenstock Heat Up
Marketing Daily, Sarah Mahoney - Tuesday, August 19, 2025
As more people walk away from high-end fashion, some of the usu ...
- Retail Is Broken, And Stitch Fix Wants To Help
Retail Insider, Sarah Mahoney - Wednesday, August 20, 2025
The company's new campaign uses therapy humor to show how personal stylis ...
- SheaMoisture Goes '10 Toes Down' On Authenticity
Marketing Daily, Sarah Mahoney - Monday, August 18, 2025
The Unilever-owned company is celebrating its rebrand season with culture, curls, communi ...
- As Sales Slump, Crocs Names Two New CMOs
Marketing Daily, Sarah Mahoney - Monday, August 18, 2025
The company has reportedly hired a new marketing chief for both Cro ...