- JCPenney Bets On Ashley Graham To Reset Fashion Norms
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2025
With a faux film trailer, the retailer pushes past plus-size tokenism, spotlighti ...
- Gwyneth And Daughter Apple Star In New Gap Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 30, 2025
Paltrow and Martin show off the new collection, and riff on intergeneration ...
- Egg Board Cracks A Fresh Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 30, 2025
Shaking off cholesterol claims and price spikes, the American Egg Board ...
- Consumers Are Dumping Retailers Faster Than Ever
Retail Insider, Sarah Mahoney - Wednesday, October 1, 2025
Kearney data shows store loyalty collapsing as shoppers chase better prices, forci ...
- Doritos Goes Retro, Eggo Goes Red For 'Stranger Things'
Marketing Daily, Sarah Mahoney - Monday, September 29, 2025
Doritos launches a 1980s-style telethon starring pop icons, and Eggo celebrates Elev ...
- Cheez-It Pushes Cravings Into Awkward Places
Marketing Daily, Sarah Mahoney - Monday, September 29, 2025
Whether it's smooching your girlfriend's dad or taking a snack detour duri ...
- Mondelez Wants Us To Walk All Over Oreos
Marketing Daily, Sarah Mahoney - Friday, September 26, 2025
Black-and-white paths outside stores aim to spark cookie cravings and combat softeni ...
- How Campbell's Chunky Keeps Its NFL Play Fresh
CPG Insider, Sarah Mahoney - Friday, September 26, 2025
A 27-year league partner, the Campbell's brand leans on QB Jayden Daniel ...
- Michaels Stitches Up Joann's Fans, Grabs Party City Leftovers
Marketing Daily, Sarah Mahoney - Thursday, September 25, 2025
The retailer is expanding sewing, fabric, and party offerings as competitors fa ...
- Old El Paso Wants To Fix Your Work/Taco Balance
Marketing Daily, Sarah Mahoney - Thursday, September 25, 2025
General Mills is boosting brand spend, celebrating Taco Tuesday with a cowb ...
- Following Lawsuit, Aldi Makes Major Branding Move
Marketing Daily, Sarah Mahoney - Wednesday, September 24, 2025
The sweeping packaging change includes its first-ever namesake brand. ...
- General Mills CMO Heads To Wawa
Marketing Daily, Sarah Mahoney - Tuesday, September 23, 2025
The move comes amid a growth spurt for the convenience store comp ...
- Kris Jenner, Doja Cat Get Naked in New MAC Ads
Marketing Daily, Sarah Mahoney - Tuesday, September 23, 2025
The Estee Lauder-owned brand aims to reverse slumping sales with an ed ...
- Value, Video, Velocity: The New Retail Triangle
Retail Insider, Sarah Mahoney - Wednesday, September 24, 2025
From shoppable TikTok to rapid-turn racks at TJ Maxx, younger buyers fav ...
- Toys R Us Bets Big on Stores, Pop-Ups in Holiday Push
Marketing Daily, Sarah Mahoney - Monday, September 22, 2025
The reborn retailer is chasing growth despite tariffs and shaky consumer confide ...
- NikeSkims Campaign Shifts Sculpting From Sexy to Strong
Marketing Daily, Sarah Mahoney - Monday, September 22, 2025
With stars like Sha'Carri Richardson, Serena Williams and co-founder Kim Kardashian, t ...
- Gap Enters Beauty, Accessories World With High-Profile Hires
Marketing Daily, Sarah Mahoney - Friday, September 19, 2025
As its turnaround gains steam, the retailer taps big names to le ...
- Private Labels Keep On Shining
CPG Insider, Sarah Mahoney - Friday, September 19, 2025
Store brands keep gaining not just on value, but on quality, increasi ...
- Consumers Are Hungry For Halloween
Marketing Daily, Sarah Mahoney - Thursday, September 18, 2025
With the holiday falling on a Friday, Americans are expected to spe ...
- Less-Hungry Humans Drive General Mills' Sales Down 7%
Marketing Daily, Sarah Mahoney - Thursday, September 18, 2025
The company points to pet food investments, social-first marketing spending, and produ ...
- Ben & Jerry's Co-Founder Quits As Unilever Brawl Escalates
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 17, 2025
Greenfield resigns after 47 years, says Unilever has "silenced" the brand's soci ...
- VF Offloads Dickies For $600 Million To Bluestar Alliance
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2025
The apparel giant paid $820 million for the workwear label. Seven yea ...
- Amazon, Best Buy, Target Kick Off Holiday Sales
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 16, 2025
Retailers launch early shopping events to woo reluctant spenders. ...
- Jared Pushes Natural Diamonds With New Documentary
Retail Insider, Sarah Mahoney - Wednesday, September 17, 2025
The retailer enlists "Ginny & Georgia" star Antonia Gentry to front i ...
- Dove Men+Care, Marshawn Lynch Team Up With Target
Marketing Daily, Sarah Mahoney - Monday, September 15, 2025
With a new whiff of Beast Mode, the Unilever-owned brand hopes t ...
- Carvana Gets Shaqified With AI-Powered Shaqbot
Marketing Daily, Sarah Mahoney - Monday, September 15, 2025
Used-car giant teams with Shaquille O'Neal for a brand push blending celebri ...
- David's Bridal And Vera Wang Tie The Knot Again
Marketing Daily, Sarah Mahoney - Friday, September 12, 2025
The new collection will include gowns, bridesmaid dresses and stationery, plus ...
- Chewy Serves Up Fresh Meals as Pet Food Wars Heat Up
CPG Insider, Sarah Mahoney - Friday, September 12, 2025
As humans tighten budgets, the ecommerce giant is banking on premium ch ...
- Bosch and Finish Tap Next-Level Superpowers
Marketing Daily, Sarah Mahoney - Thursday, September 11, 2025
In the latest spin of "Like a Bosch," the appliance brand tea ...
- JCPenney Turns Comedy And Live Sports Into Big Deals
Marketing Daily, Sarah Mahoney - Friday, September 12, 2025
Humor, football and sparkle drive JCPenney's reinvention push. ...