- P&G's Pritchard: Campaigns Wear In, Not Out
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2025
Why marketers give up on advertising too soon -- and other P& ...
- Neiman Marcus Unwraps 'The Perfect Gift' Amid Saks Struggles
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2025
The new holiday campaign flaunts $500,000 photo ops and bedazzled saddles, ...
- Marketers Vs. Machines: What The Skills Gap Means For Brands, Retailers
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 21, 2025
Generative search is rewriting the rules of visibility -- and CMOs w ...
- Ikea Dreams Big -- By Thinking Small
Retail Insider, Sarah Mahoney - Wednesday, October 22, 2025
With its new campaign, the retailer leans on humor and affordable fix ...
- The Rising Risks Of DEI Gone Dark
Marketing Daily, Sarah Mahoney - Monday, October 20, 2025
New research suggests that as companies disclose less, mistrust increases. ...
- Orvis Closes Half Its Stores As Tariffs Begin To Bruise Retail
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 20, 2025
After months of scrambling, companies are borrowing more, cutting staff, and freezi ...
- Sam's Club CMO: Holiday Campaign Goes Horizontal, Vertical
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 17, 2025
Q&A with new CMO Chris Curtin on the retailer's "creative chassis" f ...
- Land O'Lakes, Getty Tackle Rural Stereotypes
CPG Insider, Sarah Mahoney - Friday, October 17, 2025
Effort hopes to push other brands beyond tractor cliches. ...
- Zillennial Thanksgiving: Knorr, Cup Noodles, Aldi Go Big On Small Budgets
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2025
With humor, thrift and a little chaos, brands are courting cost-conscious cook ...
- NRF Sees Small Decline In Holiday Spending
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2025
A new survey finds shoppers still ready to spend nearly $890 eac ...
- Saks Brings Back Holiday Light Show
Marketing Daily, Sarah Mahoney - Wednesday, October 15, 2025
After last year's restraint, the retailer's seasonal campaign includes a print catal ...
- Walmart Makes News With ChatGPT Partnership
Marketing Daily, Sarah Mahoney - Tuesday, October 14, 2025
The announcement takes agentic AI closer to mainstream America. ...
- Foodie Forecast: Tallow, Fiber, Better Convenience Foods
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 14, 2025
Whole Foods Market and Mintel weigh in on what consumers will cra ...
- Deloitte: Shoppers Will Cut Holiday Spending By 10%
Retail Insider, Sarah Mahoney - Wednesday, October 15, 2025
Consumers have the gloomiest view of the economy since 1997 and a ...
- Kohler Invites Consumers To 'Be Bold' In Personal Spaces
Marketing Daily, Sarah Mahoney - Monday, October 13, 2025
New campaign celebrates mix-and-match creativity in kitchens and baths. ...
- Home Depot: Gen Z, Millennials Want Practical Gifts
Marketing Daily, Sarah Mahoney - Monday, October 13, 2025
The DIY giant is working with Pinterest to boost sales amid ...
- Beyonce, Shaboozey Deliver For Levi's
Marketing Daily, Sarah Mahoney - Friday, October 10, 2025
Star-fueled campaigns help power a 7% sales gain. ...
- Melissa Joan Hart Runs A Tell-All Hotline For Pop Secret
CPG Insider, Sarah Mahoney - Friday, October 10, 2025
The snack brand's new "Spill Everything" campaign leans into '90s nostalgia a ...
- Top Convenience Retailers: Buc-ee's, Sheetz, Wawa
Marketing Daily, Sarah Mahoney - Thursday, October 9, 2025
The latest ranking from Dunnhumby also highlights changing customer expectations. ...
- Under Pressure, PepsiCo Remakes Lay's -- And Its Snack Strategy
Marketing Daily, Sarah Mahoney - Thursday, October 9, 2025
As sales slip and investors agitate, the world's biggest chip brand ge ...
- Cuisinart Cruises Into Your Dream Kitchen
Marketing Daily, Sarah Mahoney - Wednesday, October 8, 2025
New work from Fallon elevates humble appliances into the stuff of fantas ...
- Holiday Outlook: Online Sales Surge, But Shoppers Stay Skittish
Marketing Daily, Sarah Mahoney - Tuesday, October 7, 2025
Adobe sees $253 billion in ecommerce spending, while Circana warns consumer unea ...
- Protein Problems: Where's the Beef?
Marketing Daily, Sarah Mahoney - Tuesday, October 7, 2025
Americans are hungry for more meat, just as cattle herds shrink a ...
- Consumers Plan To Shop -- And Celebrate Holidays -- Despite Economic Gloom
Retail Insider, Sarah Mahoney - Wednesday, October 8, 2025
ICSC sees holiday sales rising up to 4%, with shoppers eager f ...
- 1-800-Flowers Taps Home Depot Vet Babcock As First CMO
Marketing Daily, Sarah Mahoney - Monday, October 6, 2025
With sales down and costs up, the gifting company hopes a retail-med ...
- CeraVe Becomes Official NBA Skincare And Haircare Partner
Marketing Daily, Sarah Mahoney - Monday, October 6, 2025
The L'Oreal-owned brand is banking on the league's outsized digital engagement. ...
- AI Brand Jumps The Loyalty Line, ChatGPT Enters The Top 10
Marketing Daily, Sarah Mahoney - Monday, October 6, 2025
Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatG ...
- Hellmann's 'Do Dip' Extends NFL Playbook
CPG Insider, Sarah Mahoney - Friday, October 3, 2025
The No. 1 mayo brand keeps finding new ways to reach fragment ...
- Grocery Giants Bet On Change: Amazon Adds, Walmart Subtracts
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2025
Amazon rolls out a bargain private-label line, while Walmart cleans house ...
- Nike's Comeback Gains Traction
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2025
Despite persistent digital weakness, the early days of the new CEO's strate ...