- Kohl's Shores Up Store Brands With New Campaign
Marketing Daily, Sarah Mahoney - Monday, March 2, 2026
The struggling department store thinks proprietary brands can help it win ba ...
- Merrell Sells The Transformative Power Of The Outdoors
Marketing Daily, Sarah Mahoney - Monday, March 2, 2026
The hiking brand heads down a poetic path, focusing on creativity a ...
- Health Is A Priority -- And A Paradox -- For Grocery Shoppers
Marketing Daily, Sarah Mahoney - Friday, February 27, 2026
FMI's latest report finds retailers stepping up wellness efforts. But consumers rema ...
- Can A Soda-Flavored Sausage Reverse The 'Antisocial Century'?
CPG Insider, Sarah Mahoney - Friday, February 27, 2026
Johnsonville and Dr Pepper turn mashup marketing into a hangout strategy. ...
- Lauder Calls MAC's Sephora Debut A Makeup 'Game Changer'
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2026
As makeup remains a pressure point for Estee Lauder, MAC's Sephora rollo ...
- New Coach Campaign Turns Books Into Bag Charms
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2026
With sales up 25%, the new work builds on Gen Z's lo ...
- DIY Doldrums Overshadow Home Depot, Lowe's
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2026
America has lost its appetite for nesting, as economic woes stall proje ...
- Philly Flexes Dairy Creds, With A Schmear Of Humanity
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2026
Philadelphia's largest marketing push introduces Phillyboy, a cowboy-on-a-cow designed to spread beyo ...
- Flavor Flav Goes To Planet Fitness
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2026
A new social-first campaign features the famous rapper as an enthusiastic g ...
- Urban Outfitters Reframes Influence In The 'Touch Grass' Era
Retail Insider, Sarah Mahoney - Wednesday, February 25, 2026
New "Add to Story" campaign shifts attention from follower counts to participatio ...
- NBCUniversal Uses Kate Hudson, Classic Tune To Launch LA28 Push
Marketing Daily, Sarah Mahoney - Monday, February 23, 2026
"LA28 Dreamin'" features Team USA and the city's most recognizable locations. ...
- Tommy Hilfiger's Modern Prep Gets A West Coast Vibe
Marketing Daily, Sarah Mahoney - Monday, February 23, 2026
New campaign marks PVH's latest push to broaden Tommy Hilfiger's identity, starri ...
- Etsy Sells Depop To EBay
Marketing Daily, Sarah Mahoney - Friday, February 20, 2026
The $1.2 billion deal may help eBay deepen its connection with G ...
- Axe Decides It's Time To Stop The Cloud
CPG Insider, Sarah Mahoney - Friday, February 20, 2026
With a lighter spray and a wink at its own history, t ...
- Financial Fears Power Walmart Gains, Ad Sales Up 37%
Marketing Daily, Sarah Mahoney - Thursday, February 19, 2026
The retailer's revenues rose 5.6%, as consumer anxieties pushed grocery penetration ...
- Weddings Hold Steady At $34K, Gen Z Drives 'Lab-Grown' Boom
Marketing Daily, Sarah Mahoney - Thursday, February 19, 2026
The Knot's latest survey finds wedding spending is steady, despite economic pressu ...
- Chatbot Reviews Are Biased -- And Consumers Bite
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, February 18, 2026
New UC San Diego research finds LLMs frequently alter review sentiment ...
- Kellogg's Gives Tony The Tiger Hip Hop Reboot
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2026
The breakfast cereal taps artist J.I.D. to give teens a morning p ...
- Depop Debuts 'Depoponomics,' Turning Personal Style Into Cash
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2026
As consumers continue to warm to used threads, the Etsy-owned reseller offe ...
- Why PetSmart Is Calling Out Chewy Cheaters
Retail Insider, Sarah Mahoney - Wednesday, February 18, 2026
With "Breaking Up with the Blues" ads, the retailer is banking ...
- PepsiCo Expands Prebiotic Playbook
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2026
After a rapid sellout last fall, Pepsi Prebiotic Cola joins the company ...
- American Eagle Taps Ella Langley For Denim Push
Marketing Daily, Sarah Mahoney - Monday, February 16, 2026
Retailer links fashion and country culture as it looks to sustain marketing-driv ...
- Nordstrom To Celebrate 125 Years With New TV Campaign
Marketing Daily, Sarah Mahoney - Friday, February 13, 2026
The year-long effort spans streaming TV, brand collaborations, pop-ups, and loyalty promoti ...
- In Marketing We Trust: Kraft Heinz CEO Makes $600 Million Bet
CPG Insider, Sarah Mahoney - Friday, February 13, 2026
New leader rejects a corporate split while navigating sluggish volumes, price pressur ...
- Calvin McDonald Returns To Beauty As Wella CEO
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2026
Former Lululemon chief takes helm as KKR prepares public offering ...
- Kotex Makes Red The Message In 'Own Your Flow'
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2026
The period brand uses color, music and tennis metaphors to encourage you ...
- Walmart, Hobby Lobby Send New Vibes To Winter Games
Marketing Daily, Sarah Mahoney - Wednesday, February 11, 2026
Both retailers chose the Olympics to use a new flavor of messag ...
- Zillow's Message To Trapped Home Shoppers: Start Anyway
Marketing Daily, Sarah Mahoney - Tuesday, February 10, 2026
Why the company's new "Someday Starts Today" platform targets stuck, anxious would- ...
- Bear Market For Soda: Coke, Pepsi Hit Pricing Limits
Marketing Daily, Sarah Mahoney - Tuesday, February 10, 2026
Softening demand exposes the limits of brand power as both companies rethi ...
- Target Shakes Up C-Suite, Hunts For New CMO
Retail Insider, Sarah Mahoney - Wednesday, February 11, 2026
As new CEO settles in, Roath and Sylvester rise, Gomez and San ...