- Elmo's New Run: How On Running Is Softening The Sport
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2025
With "Soft Wins," the brand challenges the high-intensity mindset of runners ...
- Nike Taps Kim Kardashian To Launch NikeSkims
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2025
The company hopes Kardashian's shapewear magic can reignite women's enthusiasm for worko ...
- From Cart to Click: The Rapid Evolution of Grocery Shopping
Retail Insider, Sarah Mahoney - Wednesday, February 19, 2025
New data shows that while just 10% of Americans rely exclusively ...
- Beauty's Hot Streak Faces a Reality Check
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 17, 2025
Luxury beauty is still booming, but recent sales slumps at Estee Laud ...
- Consumers Are Nervous -- Should Marketers Be?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 14, 2025
Layoffs, inflation, and debt are piling up, but experts say retail spendi ...
- CeraVe Launches Dandruff Shampoo With 'SNL'
CPG Insider, Sarah Mahoney - Friday, February 14, 2025
Bowen Yang and Sarah Sherman turn into itchy-scalped headbangers, ushering the L'Ore ...
- Adidas Tackles Athlete Self-Doubt, Launches $850 Sneakers
Marketing Daily, Sarah Mahoney - Thursday, February 13, 2025
The company is rolling out the next phase of "You Got Thi ...
- Why More Marketing Dollars Aren't Moving The Needle For Unilever
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 13, 2025
A sharp increase in brand investment hasn't offset economic pressures or changi ...
- Bush's Beans Debuts 'Chop. Drop. Chili!' Game For President's Day Doldrums
Marketing Daily, Sarah Mahoney - Wednesday, February 12, 2025
The $3 card game aims to help parents during housebound school vacatio ...
- Stonyfield Wants You To Block Your Toxic Ex
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2025
The organic dairy brand will pay $1,000 to help you clean ...
- Kohler Shows Off A Toilet Fit For Fashion Runways
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2025
Oscar de la Renta's Laura Kim designs a dress inspired by t ...
- Merrell Names New CMO As Wolverine Changes Keep Coming
Retail Insider, Sarah Mahoney - Wednesday, February 12, 2025
Richard McLeod, formerly at Champion, now leads marketing, and Brett Parent ris ...
- RIP, Brand Purpose
Marketing Daily, Sarah Mahoney - Monday, February 10, 2025
Remember when marketers thought consumers wanted brands that stood for something? ...
- Budweiser, Lay's, Michelob Ads Win The Super Bowl
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 10, 2025
Stella Artois, the NFL and Novartis also got plenty of love, ...
- Twix Offers Twin Gold Bars In Super Bowl Staredown
Marketing Daily, Sarah Mahoney - Friday, February 7, 2025
A campaign starring rap duo Ying Yang Twins aims to double gameti ...
- Amazon Sales Jump 18%, Finally Passing Walmart
Marketing Daily, Sarah Mahoney - Saturday, February 8, 2025
The ecommerce giant's revenue climbed 10% to $187.8 billion, which will like ...
- With Saquon Barkley, Flipz Is Aiming For The Big Time
CPG Insider, Sarah Mahoney - Friday, February 7, 2025
The salty-sweet snack brand thinks a partnership with the NFL's hottest st ...
- Elmo Gives Federer And On Sneakers A Spelling Lesson
Marketing Daily, Sarah Mahoney - Friday, February 7, 2025
Both On and Skechers are stepping out at the Super Bowl. ...
- HexClad's 'Unidentified Frying Object' Super Bowl Investment Has Already Paid Off
Marketing Daily, Sarah Mahoney - Thursday, February 6, 2025
The D2C brand's two-week drip of Gordan Ramsay and alien-themed content topp ...
- PepsiCo Perfects Its Super Bowl Spread
Marketing Daily, Sarah Mahoney - Wednesday, February 5, 2025
With ad strategies set for Lay's, Tostito and Dorito's, the CPG gia ...
- Nerds Sends Shaboozey, Louis Armstrong To Super Bowl
Marketing Daily, Sarah Mahoney - Tuesday, February 4, 2025
The candy brand's Gummy Clusters are back in the game this yea ...
- With Oikos-Fueled Strength, Juno Temple Totes Myles Garrett
Marketing Daily, Sarah Mahoney - Tuesday, February 4, 2025
Mighty NFL players are no match for the tiny "Ted Lasso" ac ...
- 7-Eleven Celebrates Losers With Emotional-Support Pizzas
Retail Insider, Sarah Mahoney - Wednesday, February 5, 2025
Statistically, your team probably didn't make the Super Bowl. A warm sli ...
- With Alien Abduction, Dorito's Contest Winners Headed To Super Bowl
Marketing Daily, Sarah Mahoney - Monday, February 3, 2025
The snack brand's "Crash the Super Bowl" generated thousands of entries, wi ...
- Kiehl's Turns Pubic Hair Into An Ad Font
Marketing Daily, Sarah Mahoney - Monday, February 3, 2025
The retailer created the campaign to push back on censorship and bo ...
- From Beloved To Boycotted: Target's DEI Retreat Ignites Consumer Fury
Marketing Daily, Sarah Mahoney - Friday, January 31, 2025
It's not the only company to break DEI promises -- but ...
- Cracker Barrel Sends Cheese Robots To Super Bowl Party
CPG Insider, Sarah Mahoney - Friday, January 31, 2025
Why spend $8 million on an ad when you can unleash ...
- Despite Surging Sales, Levi Strauss & Co. Expects Decline Ahead
Marketing Daily, Sarah Mahoney - Thursday, January 30, 2025
The denim giant posted an 8% jump in sales but forecasts we ...
- Hy-Vee Promotes Retail Media Leader To CMO
Marketing Daily, Sarah Mahoney - Wednesday, January 29, 2025
Kathryn Mazza's ascension highlights the growing importance of retail media as ...
- OPI, Wingstop Team Up For Game Day Challenge
Marketing Daily, Sarah Mahoney - Thursday, January 30, 2025
The nail polish brand thinks snacking is the perfect way to laun ...
