- Skittles Turns To Twitch With Flute-Turned-Controller
Marketing Daily, Sarah Mahoney - Monday, March 16, 2026
The activation from the Mars-owned brand invites gamers to challenge Twitch influenc ...
- For Dick's, Fixing Foot Locker Starts With Editing
Marketing Daily, Sarah Mahoney - Saturday, March 14, 2026
The retailer is applying a familiar playbook to Foot Locker: clean store ...
- Brand Lessons From Poppi Co-Founder Allison Ellsworth
CPG Insider, Sarah Mahoney - Friday, March 13, 2026
The woman who built a billion-dollar soda brand on gut instinct ...
- Anti-Wokism Hasn't Killed Conscious Consumerism -- Bad Messaging Has
Marketing Daily, Sarah Mahoney - Thursday, March 12, 2026
Some 40% of purchases are still value-driven, and Republicans are nearly ...
- Lowe's New Ads Channel Feel-Good Inspo, Not Sawdust
Marketing Daily, Sarah Mahoney - Thursday, March 12, 2026
Turns out Gen Z and millennials don't care for the category's usu ...
- Kohl's Sales Fall Again, Amid New Push On Private Labels
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2026
The beleaguered department store did improve profits, as new leaders focused ...
- Lego Sales Jump 16%, Outpacing Toy Market
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2026
The company notes strong demand for both kids and adult products, wi ...
- March Madness Sponsors Are Already Off The Bench
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2026
State Farm, Degree and ESPN launch campaigns ahead of bracket season. A ...
- Target Joins Time For New Design Partnership
Retail Insider, Sarah Mahoney - Wednesday, March 11, 2026
The retailer, eager to regain its cool-kid status, is teaming up wi ...
- Gen Z Is Always On TikTok, But They Don't Like It Anymore
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2026
Consumer trust is collapsing and creators are bailing. The platform's metrics ...
- Billie Goes Space Age In Spring Shaving Campaign
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2026
The women's shaving brand leans on sci-fi and soap bubbles to highlig ...
- Mall-Store Mojo: Sales Rise At Gap, Abercrombie, Victoria's, AEO
Marketing Daily, Sarah Mahoney - Friday, March 6, 2026
Consumers may be reining in spending somewhere, but it's not at the ...
- With 'Smell Like Your Ex,' Suave Taps Gen Z's Thrifting Fans
CPG Insider, Sarah Mahoney - Friday, March 6, 2026
The social-first push for its new exfoliating products aims to make ...
- #QuitGPT Is A Real Protest -- It's Just Aimed At A Tiny Target
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2026
More than 1.5 million people have canceled so far, many flocking ...
- Carhartt Takes 'Made Possible' To Blue Ridge Parkway
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2026
The latest installment of the workwear brand's campaign explores the unsung hero ...
- Apple Goes Affordable, And The Timing Is NOT An Accident
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2026
With its cheapest iPhone and laptop ever, the tech giant is maki ...
- The CPG Reckoning Is Here, Now What?
Marketing Daily, Sarah Mahoney - Tuesday, March 3, 2026
Private label is growing twice as fast as national brands. What com ...
- Target Wants To Be Fun Again
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2026
A new management team is betting that joy, style, and fandoms c ...
- Macy's Celebrates Celebrations In Year-Long Party Push
Retail Insider, Sarah Mahoney - Wednesday, March 4, 2026
Proms, parades and fireworks all get special treatment in a 12-month birthd ...
- Kohl's Shores Up Store Brands With New Campaign
Marketing Daily, Sarah Mahoney - Monday, March 2, 2026
The struggling department store thinks proprietary brands can help it win ba ...
- Merrell Sells The Transformative Power Of The Outdoors
Marketing Daily, Sarah Mahoney - Monday, March 2, 2026
The hiking brand heads down a poetic path, focusing on creativity a ...
- Health Is A Priority -- And A Paradox -- For Grocery Shoppers
Marketing Daily, Sarah Mahoney - Friday, February 27, 2026
FMI's latest report finds retailers stepping up wellness efforts. But consumers rema ...
- Can A Soda-Flavored Sausage Reverse The 'Antisocial Century'?
CPG Insider, Sarah Mahoney - Friday, February 27, 2026
Johnsonville and Dr Pepper turn mashup marketing into a hangout strategy. ...
- Lauder Calls MAC's Sephora Debut A Makeup 'Game Changer'
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2026
As makeup remains a pressure point for Estee Lauder, MAC's Sephora rollo ...
- New Coach Campaign Turns Books Into Bag Charms
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2026
With sales up 25%, the new work builds on Gen Z's lo ...
- DIY Doldrums Overshadow Home Depot, Lowe's
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2026
America has lost its appetite for nesting, as economic woes stall proje ...
- Philly Flexes Dairy Creds, With A Schmear Of Humanity
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2026
Philadelphia's largest marketing push introduces Phillyboy, a cowboy-on-a-cow designed to spread beyo ...
- Flavor Flav Goes To Planet Fitness
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2026
A new social-first campaign features the famous rapper as an enthusiastic g ...
- Urban Outfitters Reframes Influence In The 'Touch Grass' Era
Retail Insider, Sarah Mahoney - Wednesday, February 25, 2026
New "Add to Story" campaign shifts attention from follower counts to participatio ...
- NBCUniversal Uses Kate Hudson, Classic Tune To Launch LA28 Push
Marketing Daily, Sarah Mahoney - Monday, February 23, 2026
"LA28 Dreamin'" features Team USA and the city's most recognizable locations. ...