- Can A New CEO Bring Back Lululemon's Cool-Girl Heyday?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 12, 2025
Some observers see Calvin McDonald's departure as a long-overdue reset. Others wond ...
- Cup Noodles Wants To Save You From Your Office Party
CPG Insider, Sarah Mahoney - Friday, December 12, 2025
The brand's holiday rescue promo is the latest in unapologetic ramen aban ...
- Chewy's Marketing Reboot Finally Pays Off
Marketing Daily, Sarah Mahoney - Thursday, December 11, 2025
How a two-year push into SEO, mobile and CRM is delivering ga ...
- Butt Naked: New Chip Recipes Signal Pepsi's Snack Shake-Up
Marketing Daily, Sarah Mahoney - Thursday, December 11, 2025
What the Simply NKD Doritos and Cheetos launch signifies for a streamlin ...
- Online Grocery Sales Jump 29%
Marketing Daily, Sarah Mahoney - Thursday, December 11, 2025
Record order frequency lifts e-grocery sales to 17% of total spending, ...
- Christmas Birthdays Stink, But Publix Saves The Day
Marketing Daily, Sarah Mahoney - Tuesday, December 9, 2025
The grocer's holiday campaign highlights that Santa sometimes comes through for Decemb ...
- Great Clips Brings Back Kirk Cousins For College Football Playoffs Campaign
Marketing Daily, Sarah Mahoney - Tuesday, December 9, 2025
The QB stars with "Bachelor" host Jesse Palmer in new national ...
- Home Depot Opens Creator Portal To Chase Fresh Traffic
Retail Insider, Sarah Mahoney - Wednesday, December 10, 2025
A World Cup-themed launch and names like Trinity Rodman aim to exte ...
- How Hi-Chew Is Becoming Gen Z's Favorite Sweet Risk
Marketing Daily, Sarah Mahoney - Monday, December 8, 2025
With boundary-pushing flavors and streetwear-ready partnerships, the 50-year-old brand wants to reinve ...
- Pinterest Bets On Anti-Trends, Comfort, Chaos For 2026
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 9, 2025
Gen Z is "over" the mainstream. The platform wants to turn th ...
- Ulta's New Brand Push Pays Off
Marketing Daily, Sarah Mahoney - Friday, December 5, 2025
"Beauty Happens Here" delivers awareness lifts as the retailer posts a better-than-expect ...
- Pringles Turns Keychain Culture Into Share Growth
CPG Insider, Sarah Mahoney - Friday, December 5, 2025
Inside the analog-loving strategy behind Pringamabobs, mystery flavors and the "Once Y ...
- When A Box Isn't Just A Box
Marketing Daily, Sarah Mahoney - Thursday, December 4, 2025
Both Lowe's and Whisker turn boxes into holiday hacks, from decoy gi ...
- Fragrance Heats Up: Smell Like A Cloud, A Croissant, Or A Latte
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 4, 2025
Brands expect a busy holiday season, fueled by prestige demand and ...
- Did AEO's Sydney Sweeney Brouhaha Pay Off?
Marketing Daily, Sarah Mahoney - Wednesday, December 3, 2025
American Eagle Outfitters is crediting "bold" marketing with sales gains. But re ...
- Record Traffic Masks A More Calculated Holiday Shopper
Marketing Daily, Sarah Mahoney - Tuesday, December 2, 2025
Data from NRF, Adobe and Mastercard shows people were out in for ...
- Will Flat Earthers Take Columbia Sportswear's Bait?
Marketing Daily, Sarah Mahoney - Tuesday, December 2, 2025
The brand's latest stunt offers the entire company to anyone who c ...
- Macy's Shows Best Sales Muscles In 3 Years
Retail Insider, Sarah Mahoney - Wednesday, December 3, 2025
Bloomie's is also buoyant, as the company's long-belabored transformation pays off. ...
- Midcareer Layoffs: The New Most-Vulnerable Tier
Marketing Daily, Sarah Mahoney - Monday, December 1, 2025
As agencies and brands accelerate cuts, middle managers report the lowest psychologic ...
- Luxury Isn't Collapsing -- It's Recalibrating Downward
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 1, 2025
Bain says spending is flat, profits are sliding, and millions of shoppe ...
- Kraft Mac & Cheese Declares 'Mac Friday' With John Mulaney
CPG Insider, Sarah Mahoney - Wednesday, November 26, 2025
The new "Best Thing Ever" campaign uses 65 blue boxes and ...
- M'm! M'm! PR Nightmare! Campbell's Lands In Soup As Exec Bashes The Poor
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 26, 2025
The tech executive was caught mocking the company's products, poor people a ...
- Bark Let Dog Direct An Ad, It Generated A Sales Lift
Marketing Daily, Sarah Mahoney - Tuesday, November 25, 2025
The chaos-cam campaign drew 48,000 site visits and 1,700 purchases. ...
- Thanksgiving Thinking: Heinz, Knorr's, Costco Get Creative
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 25, 2025
CPG giants look to shake up America's most traditional holiday. ...
- Best Buy Posts Gains While Consumer Mood Slumps
Retail Insider, Sarah Mahoney - Wednesday, November 26, 2025
Spending on phones, gaming and TVs continues even as confidence hits ...
- Holiday Weekend Update: Cutbacks Ahead
Marketing Daily, Sarah Mahoney - Monday, November 24, 2025
New Deloitte data shows consumers may shop more this year -- b ...
- With New CEO, Kohl's Tries To Halt Its Long Slide
Marketing Daily - Top of the News, Sarah Mahoney - Monday, November 24, 2025
The ailing chain turns to its fourth leader in four years ...
- Orangetheory Rebuilds Its Message Around Real Women
Marketing Daily, Sarah Mahoney - Friday, November 21, 2025
A new campaign centers member stories as GLP-1 drugs, menopause awareness a ...
- Ferrero, Godiva Chase Bigger Holiday Moments
CPG Insider, Sarah Mahoney - Friday, November 21, 2025
Chocolate icons lean into holiday magic -- one with a "Raise ...
- Urban Outfitters' Holiday Strategy: Gen Z Stress Relief
Marketing Daily, Sarah Mahoney - Thursday, November 20, 2025
Research-led pop-ups at O'Hare and Astor Place show how the retailer ...