- LeBron Fumbles Retirement In Amazon's New Prime Day Campaign
Marketing Daily, Sarah Mahoney - Wednesday, June 18, 2025
Hibachi chef? Lounge singer? Scout leader? The NBA legend's fantasy careers fizz ...
- E.L.F. And Pinterest Want To Close The Try-Before-You-Buy Gap
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2025
With AI-powered color matching, the beauty brand's new tool hints at broad ...
- The Gilded Chill: Luxury Shoppers Hit Pause
Retail Insider, Sarah Mahoney - Wednesday, June 18, 2025
New research from Saks shows financial security is trumping fashion, and ev ...
- Can A Car Guy Save Gucci?
Marketing Daily, Sarah Mahoney - Monday, June 16, 2025
Kering names Luca de Meo, Renault's turnaround expert, as the new ...
- Messi's Moments: New Spots For Lowe's And Adidas
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2025
With the Club World Cup underway, brands roll out fresh activations featuri ...
- Training Day: How Marketing Teams Are (Really) Learning To Use AI
Marketing Daily, Sarah Mahoney - Friday, June 13, 2025
Despite pilot-itis, timid CMOs, and messy frameworks, more brands are finally turni ...
- Friendly's Courts Millennials With Jonas Brothers Collab
CPG Insider, Sarah Mahoney - Friday, June 13, 2025
The boomer-favorite ice cream brand hopes a limited-edition flavor -- and ...
- Marketing Shift Helps Chewy Beat First-Quarter Forecasts
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2025
Targeted spending and a broader funnel brought in higher-value customers, even ...
- Lowe's Taps MrBeast To Build Gen Z DIY Buzz
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2025
A new creator network aims to turn housing angst into hammer tim ...
- Walton Heiress' Anti-Trump Ad Sparks Boycott Threats Against Walmart
Marketing Daily, Sarah Mahoney - Wednesday, June 11, 2025
A full-page "New York Times" ad backing the "No Kings Day" prote ...
- Dr. Martens Looks For Comeback With New Brand Officer
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2025
Carla Murphy joins as the Brit icon tries to revive sales wi ...
- Jon Hamm Likes Carvana -- NOT Dog Birthday Parties
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2025
The online used car retailer's new campaign invites a little more come ...
- Academy Sports Bets Big On Fun In New Brand Push
Retail Insider, Sarah Mahoney - Wednesday, June 11, 2025
As competition heats up, the retailer leans into joy - not pressu ...
- Walmart To Amazon: We Sell Bear Spray, Too
Marketing Daily, Sarah Mahoney - Monday, June 9, 2025
With a megaphone, clogging shoes and actor Walt Goggins, the retailer wan ...
- Cheetos Tries A Shape Contest To Boost Flagging Sales
Marketing Daily, Sarah Mahoney - Monday, June 9, 2025
This version of the #CheetosShapeHunt comes with a $10,000 prize. ...
- Can Liquid Glass And A Charming Piano Man Polish Apple's AI Image?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 9, 2025
With no splashy product launch, the tech giant still has to pro ...
- Is Lululemon Losing Its Glow?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 6, 2025
Sales are still growing, but observers worry the brand's magic may ...
- With 'Simply Wonderful,' Kinder Chocolate Sets Out to Charm America's Kids
CPG Insider, Sarah Mahoney - Friday, June 6, 2025
Creamy filling from the nicest cows? Clouds? Mermaid power? Kinder's first U. ...
- Tom Brady Goes Full-On Hulk For Gopuff's GOAT Gummies
Marketing Daily, Sarah Mahoney - Thursday, June 5, 2025
Two versions of the NFL legend go head-to-head in the brand's newe ...
- P&G To Slash 7,000 Jobs As It Grapples With Trade Turmoil, Shaky Consumers
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 5, 2025
The CPG giant is cutting 15% of its non-manufacturing workforce amid ricocheti ...
- Mascots, Memes, and Moisturizer: CeraVe's Gen Z Playbook
Marketing Daily, Sarah Mahoney - Wednesday, June 4, 2025
To build on viral momentum, the L'Oreal-owned brand is turning to Sar ...
- Newell Brands Splits Marketing Leadership As Turnaround Pressures Mount
Marketing Daily, Sarah Mahoney - Tuesday, June 3, 2025
Struggling Newell, maker of such products as Sharpie pens and Rubbermaid container ...
- Pinterest Preps For A 'Digital Detox' Summer
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 4, 2025
Joss & Main leans in to the Pinterest trend with a seri ...
- Kristin Chenoweth Casts A Spell On Bored Dogs And Guilty Humans
Retail Insider, Sarah Mahoney - Wednesday, June 4, 2025
Nom Nom's new campaign targets a fretful audience of dog owners worri ...
- Why Campbell's Soup Is Sizzling -- But Snacks Are Stale
Marketing Daily, Sarah Mahoney - Monday, June 2, 2025
Consumers are cooking more but snacking less, pushing the brand to rethi ...
- Ulta's Marketing Strategy Taps Beauty's Role As Escape
Marketing Daily, Sarah Mahoney - Monday, June 2, 2025
Shoppers seek relief, not just routines, as the retailer's launches, events, a ...
- Old Navy Activewear Push Powers Gap Turnaround
Marketing Daily, Sarah Mahoney - Friday, May 30, 2025
Marketing reinvention fuels share gains across Old Navy, Gap, and Banana Repu ...
- Little Sesame Sets Off On A 'Summer Of Hummus' Road Trip
CPG Insider, Sarah Mahoney - Friday, May 30, 2025
With national distribution in place, the chef-led hummus brand bets big ...
- E.L.F. Bets $1B On Bieber's Rhode To Elevate Brand, Expand Reach
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
Hailey Bieber's fast-rising skincare brand gives E.L.F. entry into Sephora, prestige pri ...
- Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
From collagen mocktails to red-light facials, Gen Z is blending wellness, beau ...