- Crunch Time: Chips Ahoy Doubles Down On Innovation In A Rocky Snack Market
CPG Insider, Sarah Mahoney - Friday, April 4, 2025
With cocoa prices soaring, use of GLP-1s rising, and pressure from priva ...
- Putting The Brand Back In Retail Media
Marketing Daily, Sarah Mahoney - Thursday, April 3, 2025
At Home Depot, Orange Apron Media wants to prove that buyer inte ...
- 'Only 2% Of Sweat Comes From Armpits:' How Dove Men+Care Reframes Masculinity
Marketing Daily, Sarah Mahoney - Thursday, April 3, 2025
The Unilever-owned brand is using sports to find softer ways to se ...
- Can Fortune Cookies Build A Pen Brand? Zebra Hopes So
Marketing Daily, Sarah Mahoney - Wednesday, April 2, 2025
We know we're not a top-of-mind brand," says Zebra Pen VP. "S ...
- REI's New Merchandising Chief Steps In As Brand Identity Frays
Marketing Daily, Sarah Mahoney - Tuesday, April 1, 2025
The co-op names Kristin Shane to lead merchandising amid mounting union tension ...
- Calvin Klein, Tommy Hilfiger Regain Some Swagger
Marketing Daily, Sarah Mahoney - Tuesday, April 1, 2025
Parent PVH reports sales and profits above expectations, as demand picks ...
- Can YouTube Replace TV? Not For Saatva Mattresses
Retail Insider, Sarah Mahoney - Wednesday, April 2, 2025
As CPMs surge and digital attention fragments, Saatva's CMO Joe McCambley be ...
- QVC Announces 900 Layoffs, Doubling Down On Live Commerce
Marketing Daily, Sarah Mahoney - Monday, March 31, 2025
The company reports a $1.27 billion loss as sales decline again. ...
- Hellmann's Trades Ketchup Packets For Mayo
Marketing Daily, Sarah Mahoney - Monday, March 31, 2025
The Unilever brand leans into condiment culture wars with its newest digit ...
- As Traffic Slows, Lululemon Bets On Brand-Building
Marketing Daily, Sarah Mahoney - Friday, March 28, 2025
Weaker demand and lower-than-expected forecasts haven't shaken the company's long-game strategy ...
- Egg-Spensive Easter? Candy Brands Step In As Egg Prices Climb
CPG Insider, Sarah Mahoney - Friday, March 28, 2025
With egg prices cracking $8 a dozen, companies like Brach's and Reese ...
- Chewy Outperforms, Petco Rebuilds, Pet Spending Grows: 3 Signals Marketers Should Watch
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
Despite economic pressure, the pet category remains strong -- driven by G ...
- Bush's Beans Taps Seth Curry -- And Some Friendly Rivalry -- For March Madness Promo
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
The family-owned brand is betting on personalization, basketball nostalgia, and a famo ...
- 'Moisture Mike Tyson,' Dr. Squatch Tell Men It's OK To Be Tender
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
The heavyweight cuddles pigeons and embraces his softer side for a n ...
- As Prices Rise, Aldi, Trader Joe's Gain Loyalty Ground
Marketing Daily, Sarah Mahoney - Tuesday, March 25, 2025
New reports from Placer.ai and YouGov show value-driven grocers gaining traction whi ...
- Boycotts May Not Kill Sales -- But They May Be Wounding Brands
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 25, 2025
As Target feels continued backlash, marketers are waking up to the co ...
- Guys Don't Know What To Wear Anymore -- But Men's Wearhouse Has A Plan
Retail Insider, Sarah Mahoney - Wednesday, March 26, 2025
With "What Do I Wear to This Thing?," the retailer helps m ...
- Etsy Tries Radical Reframe: It's Not The Birthday, It's The Person
Marketing Daily, Sarah Mahoney - Monday, March 24, 2025
As economic worries erode spending, Etsy bets on hyper-personalized gifting to reigni ...
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' Vibes
Marketing Daily, Sarah Mahoney - Monday, March 24, 2025
Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, a ...
- Nike's Big Brand Reset: Can Storytelling Outrun Slumping Sales?
Marketing Daily, Sarah Mahoney - Friday, March 21, 2025
Facing a 16% sales drop next quarter, Nike is doubling down ...
- Inflation Eats Into Loyalty As Shoppers Trade Down
CPG Insider, Sarah Mahoney - Friday, March 21, 2025
Food prices stay high, challenging CPG brands to rethink how to ser ...
- Kate Spade Banks on Nostalgia With Sam Relaunch
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2025
The brand is reviving its first handbag design in a bold b ...
- Tom Brady Rides A Goat, Dick's Rides The Moment
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2025
The sports retailer enlists athletic icons and a viral YouTuber to dri ...
- Younger Shoppers, Smarter Tech Fuel Secondhand's Record Year
Marketing Daily, Sarah Mahoney - Wednesday, March 19, 2025
Online resale platforms grew 23% in 2024. And nearly half of you ...
- Calvin Klein Banks On Bad Bunny
Marketing Daily, Sarah Mahoney - Tuesday, March 18, 2025
With U.S. revenues slipping, the brand taps a global superstar to boo ...
- With Mylow, Lowe's Takes AI To The Next Level
Retail Insider, Sarah Mahoney - Wednesday, March 19, 2025
The retailer believes its new app is more a DIY pal th ...
- Nexxus Targets Gen Z With Bold Volume Play, Steinfeld Star Power
Marketing Daily, Sarah Mahoney - Tuesday, March 18, 2025
Unilever's salon brand blends science, celebrity and "masstige" marketing to woo n ...
- Ulta, Losing Market Share, Intensifies Digital Investments
Marketing Daily, Sarah Mahoney - Friday, March 14, 2025
While quarterly results beat expectations, the retailer acknowledges missteps amid the increasing ...
- Food Companies Brace For 'Make America Healthy Again' Onslaught
CPG Insider, Sarah Mahoney - Friday, March 14, 2025
Between sweeping cuts to the food stamp program and new ingredient regulation ...
- Donatella Versace Steps Down As Versace Designer
Marketing Daily, Sarah Mahoney - Thursday, March 13, 2025
Amid talks of a sale at the troubled luxury brand, Capri Holdin ...
