- Campaign Lessons: 'Humans Are Bad At Forecasts'
CPG Insider, Sarah Mahoney - Friday, August 29, 2025
Archer's "Stick to Real" bets on Hulu, humor, and ingredient transparency ov ...
- Football's Fashion Plays: Arch Manning, Travis Kelce, Joe Burrow
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2025
Warby Parker, American Eagle and Alo Yoga announce new player matchups. ...
- With Record Sales, Dick's Sporting Goods Raises Outlook
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2025
The retailer credits outsized gains to its House of Sport concept a ...
- Paul Mitchell Partners With Paris Hilton
Marketing Daily, Sarah Mahoney - Wednesday, August 27, 2025
The brand's new global ambassador will star in a campaign honoring ha ...
- Staples Adds Eyecare With Stanton Optical
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The retailer will open pilots soon in Pennsylvania, offering same-day appointments a ...
- At Long Last, Nike Reveals Caitlin Clark's Logo
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The company's newest signature-athlete apparel is almost here. Critics already hate ...
- 'People Don't Shop at Business Models, They Shop at Stores.'
Retail Insider, Sarah Mahoney - Wednesday, August 27, 2025
Primark's U.S. head of marketing on building brand awareness from (almost) z ...
- Lacoste Swaps Crocodile Logo For Goat
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
The redesign honors Novak Djokovic as he eyes another historic win ...
- As Women Spend Smarter, Off-Price Shines
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
Women drive 59% of discretionary spending -- and they're steering it towa ...
- Serena Williams Joins Ro's GLP-1 Squad
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
The tennis icon reveals her 31-pound postpartum loss as Ro ramps ...
- As Mass And Prestige Converge, Skincare Brands At Crossroads
CPG Insider, Sarah Mahoney - Friday, August 22, 2025
Estee Lauder's steep sales declines highlight changing perceptions: Only 14% of shoppe ...
- Hey Ya! Whirlpool Wants You To Shake It Like A Polaroid Washer
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2025
Big Boi joins forces with Whirlpool to promote its FreshFlow Vent syste ...
- Walmart Shoppers Prove Resilient As Sales Climb
Marketing Daily, Sarah Mahoney - Thursday, August 21, 2025
From affluent families to angsty bargain hunters, consumers keep spending, helping Walma ...
- Sales Slide Again As Target Taps Insider CEO
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2025
The retailer's "DEI debacle" and deteriorating store experiences may not even ...
- Home Depot Misses Forecasts, Gains Market Share
Marketing Daily, Sarah Mahoney - Tuesday, August 19, 2025
While the 1% revenue gain was weaker than expected, the DIY gia ...
- Luxury Cools, But Miu Miu, Burberry, Birkenstock Heat Up
Marketing Daily, Sarah Mahoney - Tuesday, August 19, 2025
As more people walk away from high-end fashion, some of the usu ...
- Retail Is Broken, And Stitch Fix Wants To Help
Retail Insider, Sarah Mahoney - Wednesday, August 20, 2025
The company's new campaign uses therapy humor to show how personal stylis ...
- SheaMoisture Goes '10 Toes Down' On Authenticity
Marketing Daily, Sarah Mahoney - Monday, August 18, 2025
The Unilever-owned company is celebrating its rebrand season with culture, curls, communi ...
- As Sales Slump, Crocs Names Two New CMOs
Marketing Daily, Sarah Mahoney - Monday, August 18, 2025
The company has reportedly hired a new marketing chief for both Cro ...
- Taylor's Tangerine Dream Has Marketers In A Hue Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 15, 2025
United Airlines, Netflix, Olive Garden, and even X are going orange, provi ...
- Dietz & Watson's New Pitch: Four Generations, Zero Fillers
CPG Insider, Sarah Mahoney - Friday, August 15, 2025
The new campaign focuses on four generations of deli meat -- becau ...
- More Marketers Asking: When Will The AI Payoff Get Here?
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 14, 2025
Tech companies promise a golden age of productivity. Billions later, and yea ...
- Running Company On Raises Forecast, Sets Zendaya-Led Apparel Push
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2025
Swiss brand's "Be Every You" campaign aims to deepen Gen Z t ...
- Amazon's Same-Day Perishables Push Puts Walmart, Instacart On Notice
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 13, 2025
The new perishables push will reach 2,300 markets this year, intensifying t ...
- Laffy Taffy Dials Up Gen Z With Joke Hotline, Wrapper Refresh
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Fans can call the new "Laff Line" to make Damon Wayans J ...
- Trend-A-tarians, Take Note: From Savory Oatmeal To Salmon Jerky, Here's What's Next
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Gastro geeks report on what's about to shake up supermarket shelves ...
- Dick's, Adidas Go All-In On Star-Powered Back-to-School Play
Retail Insider, Sarah Mahoney - Wednesday, August 13, 2025
Athletes Trinity Rodman and Jeremiah Smith front a new campaign blending ret ...
- With Chia Pet Armpits, Billie Keeps Buzz Going
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
The woman's razor brand invokes '70s-style irreverence to keep alive the conversati ...
- Parents Pinch Pennies On Lunch, Still Prefer Packing It
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Kraft Heinz's Lunchables bets on nostalgia and "cool" factor in first maj ...
- Ikea Brings Kitchens To Best Buy: A Blueprint For Smart Brand Partnerships
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2025
Head of strategic partnerships Ben Sayles on why the two brands clicke ...