- Target Tries First Denim Take-Back Event
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2024
The retailer is offering 20% off new jeans to people participating ...
- Great Clips,Joey Fatone Can't Decode Gen Z Slang
Retail Insider, Sarah Mahoney - Wednesday, July 31, 2024
The chain's back-to-school campaign includes a dictionary, a quiz and insights fr ...
- Primark Speeds Up Expansion In South, Midwest
Marketing Daily, Sarah Mahoney - Monday, July 29, 2024
The fast-growing Irish retailer plans to open stores in Michigan and Flori ...
- American Eagle, Gap Launch Denim-Drenched Campaigns
Marketing Daily, Sarah Mahoney - Friday, July 26, 2024
With stars like Coco Gauff and Trevor Lawrence, retailers look for ...
- Kraft Says Pickle Mayonnaise Is Summer's New Star
CPG Insider, Sarah Mahoney - Friday, July 26, 2024
As the company savors the sauce revolution, America is clamoring for cream ...
- Poor Little Rich Brands: Is Luxury In 'Crisis'?
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2024
Troubling declines at Burberry, Kering and even LVMH underscore persistent weaknesses worldw ...
- Gen Z Hates Politics - They Still Want Brands To Speak Out
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2024
New research shows that Gen Z mistrusts and rejects almost every institutio ...
- Dick's Heads To '28 Olympics, Unleashes New Ads For Paris
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2024
The sporting goods retailer is going for heart with a weepy "B ...
- Hasbro Wins With 'Furby Wuz Here' Glitter Blitz
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Toy company uses TikTok, lava lamps and disco balls to party wi ...
- Retail Experts Predict A 7% Decline In Back-To-School Spending
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
The National Retail Federation says a cloudy economic outlook has parents hunti ...
- Lowe's New CMO On Its Messi 'Moonshot'
Retail Insider, Sarah Mahoney - Wednesday, July 24, 2024
In the first campaign from Dentsu Creative, the DIY retailer shows o ...
- Best Buy Introduces A More Human Tech Helper
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Gram, a hologram who fears horror movies, stars in the electronics retailer ...
- Gen Z Guilt: 'I Know What You Spent Last Summer'
Marketing Daily, Sarah Mahoney - Monday, July 22, 2024
New research from Cash App finds major shopping remorse among young consum ...
- Chipotle, Wonderskin Launch Guac-Proof Lip Stain
Marketing Daily, Sarah Mahoney - Monday, July 29, 2024
The collaboration -- both quirky and nourishing -- celebrates National Avocado ...
- Nike Shows Its Ugly Face In New Olympics Ads
Marketing Daily, Sarah Mahoney - Friday, July 19, 2024
Enough with compassion and altruism. The athletic giant's campaign for the Par ...
- Smucker CMO: 'Our Brands Have To Be A Bright Light'
CPG Insider, Sarah Mahoney - Friday, July 19, 2024
For Gail Hollander, leading the CPG giant's marketing calls for shaking ...
- Sorry, Cranky Conservatives: Consumers Crave Inclusivity
Marketing Daily, Sarah Mahoney - Thursday, July 18, 2024
Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. A ...
- Amazon's Prime Day Fuels Record $14.2B Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 18, 2024
Deal-hungry shoppers spent 11% more across all retailers, tempted by deep discou ...
- Sephoria Moves On To Atlanta
Marketing Daily, Sarah Mahoney - Wednesday, July 17, 2024
Sephora is moving its annual immersive sales event, Sephoria, to the B ...
- Lobster Lessons: Customer Care, Strategic Partnerships
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
In the tumultuous world of ecommerce crustaceans, Get Maine Lobster wins wi ...
- Kraft Heinz Hires Todd Kaplan As CMO
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
Kaplan left PepsiCo last month after 17 years. ...
- Vera Bradley Taps Zooey Deschanel
Retail Insider, Sarah Mahoney - Wednesday, July 17, 2024
The brand hopes to revive sagging sales with updated bags and ...
- Will Paris Games Kick Off Year Of The Woman Athlete?
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
As young athletes find their role as influencers, veterans like Simone Bil ...
- Deloitte: Back-to-School Spending Likely To Fall 2%
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
Parents, still worrying about family finances, say they'll hold the line ...
- CeraVe's New Soap Opera Sells Drama-Free Face Cleansers
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
The L'Oreal brand wants to take the drama out of daily skinca ...
- With Pop-Ups And Pinterest, Primal Kitchen Celebrates Summer
CPG Insider, Sarah Mahoney - Friday, July 12, 2024
The Kraft Heinz-owned condiment company is using experiences to win new flav ...
- Macy's Latest To Pounce On Prime-Day Spirit
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2024
With 40% of Americans expected to dip into Amazon's "best deals" frenz ...
- Jo Malone Creates Paddington Bear-Inspired Fragrance
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2024
For those who love marmalade -- or small, sticky bears -- t ...
- Sleep Stars In Ikea's New U.S. Campaign
Marketing Daily, Sarah Mahoney - Wednesday, July 10, 2024
The whole world wants a little more sleep and a little le ...
- Big Lots Has Big Troubles
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2024
In a recent filing, the retailer says it doubts its ability ...
