- Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
Wedbush's latest research finds that search and CTV gains outpace social a ...
- With New CMO, Kind Launches 'All Kinds of Good'
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
The campaign reflects a sharper purpose -- and consumers' ongoing tension betwe ...
- Will The Neiman Marcus Brand Survive Saks Merger?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 5, 2024
The $2.5 billion deal, with Amazon as a key investor, will sol ...
- Jason Kelce's New Job? King Of The Grill
CPG Insider, Sarah Mahoney - Wednesday, July 3, 2024
Kingsford drafts the NFL retiree, who shares impressive backyard moves with Vin ...
- Omega, Glossier Make Olympic Splash
Marketing Daily, Sarah Mahoney - Friday, July 5, 2024
The famed timekeeper's new ads feature athletes as big as Paris ...
- David's Bridal Adds Shapewear
Marketing Daily, Sarah Mahoney - Tuesday, July 2, 2024
The retailer is offering a new collection aimed at making the B ...
- Report: Walmart's Growing Ad Strength Shakes Up Its Business Model
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 2, 2024
A new Deutsche Bank report estimates that ad sales, membership fees a ...
- How Macy's Is Expanding Personalization
Retail Insider, Sarah Mahoney - Wednesday, July 3, 2024
Working with Deloitte Digital, the retailer has expanded its tailored efforts in ...
- Target CTV Research: Why Shoppers Love Streaming
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
The retailer says customers increased digital viewing by 40% last year. ...
- From 'Want' to 'Need': The Retail Shift Driven by Soaring Credit Card Debt
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
Circana's chief expert explains how shifting attitudes will shape the back-to-school a ...
- Nike Stumbles Again, As Lifestyle Misses
Marketing Daily, Sarah Mahoney - Friday, June 28, 2024
While sales of performance products are gaining, declining interest in casual offerin ...
- Johnsonville Wants To Keep The Internet Juicy
CPG Insider, Sarah Mahoney - Friday, June 28, 2024
The sausage company invites other brands to join the push for positiv ...
- Heinz, Cheetos Add More Branded Apparel
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2024
The ketchup and snack brands are the latest CPG companies to foll ...
- Headspace Aims To Cure Debate Dread, Election Angst
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2024
The meditation app is teaming up with When We All Vote ...
- Charitable Giving Falls 2.1%, But Shows Signs of Stability
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2024
Last year's donations totaled $557.16 billion, still higher than pre-pandemic levels. ...
- Target Looks For A New CMO
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2024
Current CMO Lisa Roath is moving to chief merchandising officer of foo ...
- VPNs Reimagined: Vagina Privacy Network
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2024
With attention-getting billboards, the new campaign advises the use of burner phone ...
- KleinfeldAgain Woos A Different Kind Of Bride
Retail Insider, Sarah Mahoney - Wednesday, June 26, 2024
The storied retailer moves into resale, hoping treasure-hunting shoppers will say y ...
- Nike Sued For Misleading Investors When It Touted D2C Strength
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
The class-action suit says the athletic shoe giant misrepresented its success ...
- JanSport Campaign Goes For Honest Gen Z Laughs
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
In bathroom stalls, unhappy hikes and dreaded middle seats, the backpack giant ...
- Tide Knows: Olympians Are Messy Eaters, Too
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
P&G's stain-focused spot spoofs the laundry woes of track-and-field legends. ...
- SmartSweets Low-Sugar Conquest
CPG Insider, Sarah Mahoney - Friday, June 21, 2024
The fun and fruity startup has made it into 50,000 stores. ...
- Macy's Brings Back Summer's Greatest Hits
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2024
In the first campaign under the new CMO, the retailer reprises t ...
- Best Buy In Exclusive AI Deal With Microsoft's Copilot+
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2024
The electronics retailer is offering more than 40 models of Copilot+ PC ...
- Walmart Tries Again With No Boundaries
Marketing Daily, Sarah Mahoney - Wednesday, June 19, 2024
The retail giant is betting it can shake off its fashion slum ...
- Saucony Seeks Surer Footing, Taps Havas Vet As CMO
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2024
Wolverine World Wide names Joy Allen-Altimare, hoping to stem steep sales decli ...
- DoorDash Adds To 'Your Door To More' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2024
Basking in the glow of the Cannes Titanium shortlist, the delivery a ...
- Research Finds 55% Of Shoppers Choose Stores For Their Private Brands
Retail Insider, Sarah Mahoney - Wednesday, June 19, 2024
The Food Industry Association's latest analysis reports that people are flocking ...
- Reynolds Wrap Teams Up With ButcherBox To Push BBQterie
CPG Insider, Sarah Mahoney - Friday, June 14, 2024
The tin foil titan hopes the collaboration will give it charcuterie cac ...
- Mattress Firm Kicks Off 'Team Sleep Well' With Cameron Brink
Retail Insider, Sarah Mahoney - Wednesday, June 12, 2024
The WNBA rookie is helping the chain focus on sleep's role ...
