- Wild Planet Wants You To Ditch Hustle Culture -- And Get On A Boat
CPG Insider, Sarah Mahoney - Friday, July 25, 2025
The sustainable seafood brand's latest campaign skips the protein pitch and hea ...
- Polo Ralph Lauren Honors Black Summer Culture
Marketing Daily, Sarah Mahoney - Thursday, July 24, 2025
New campaign draws on Morehouse and Spelman influence, Martha's Vineyard history ...
- Sydney Sweeney Campaign Sends AEO Stock Soaring
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 24, 2025
Back-to-school denim campaign pushes the retailer into meme-stock territory ...
- Gen Z Is Bra-Skeptical, But Victoria's Secret Has A Solution
Marketing Daily, Sarah Mahoney - Wednesday, July 23, 2025
The Body by Victoria FlexFactor uses a titanium underwire for greater comf ...
- With A Back-To-School Twist, 'Yes, JCPenney' Keeps Rolling
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2025
The department store says the new campaign is building awareness, word ...
- CPG Brands Target Parents' Back-to-School Stress
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2025
Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teach ...
- Tariffs, Texts, Abandoned Carts: How Back-to-School Shopping Is Changing
Retail Insider, Sarah Mahoney - Wednesday, July 23, 2025
Early birds are winning the deals. Target, Kohl's and other retailers fa ...
- Bark's New Boss? A Dog With A Salary -- And A Say
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The "Co-Owned by Dogs" campaign includes a $50K Chairdog job and street-lev ...
- With A Festival Collection And Sharper Ads, Burberry's Comeback Gains Traction
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The British brand is trying to chart a different course through luxury ...
- Chips Ahoy Tests Its Limits -- With Help From 'Stranger Things'
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The legacy brand is using the Netflix collab to get weird, wi ...
- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- Big Season, Small Budget: How Great Clips Is Spending Smarter For Back-To-School
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2025
As it recruits a Chief Back to School Officer, the chain lea ...
- Estee Lauder Taps Nestle CMO To Lead Global Digital, Marketing Overhaul
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 17, 2025
As part of its transformation, the beauty company hires Aude Gandon fr ...
- Siggi's Yogurt Will Pay You $5K To Use Vacation Days
Marketing Daily, Sarah Mahoney - Wednesday, July 16, 2025
The new campaign, on the heels of Lactalis' $2.5 billion acquisition ...
- Parents Shop Early As Walmart Undercuts Target On Back-To-School Prices
Marketing Daily, Sarah Mahoney - Tuesday, July 15, 2025
Consumers are cutting school budgets, shopping earlier, and flocking to discount retail ...
- After Practical Prime Day, Amazon Aims for Laughs With Back-to-College Ads
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 15, 2025
With shoppers focused on essentials and budget buys, Amazon leans into pragmati ...
- Kohl's Taps New Digital Leader, Expands 'Kohl's Mom' Push For BTS
Retail Insider, Sarah Mahoney - Wednesday, July 16, 2025
As the retailer battles back from C-suite chaos, it hopes Ellie Kemper ...
- CeraVe's Secret? Eliminating Creative Red Tape
CPG Insider, Sarah Mahoney - Friday, July 11, 2025
The $1 billion skincare juggernaut proves clinical credibility and creative magic c ...
- Back-To-School Spending Will Be Soft, Parents Are Playing Hardball
Marketing Daily, Sarah Mahoney - Thursday, July 10, 2025
Deloitte predicts a spend of $570 per child, as families deploy ...
- Harry's Gets Physical In New Veteran Mental Health Push
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With a "Got your six" social challenge, the men's grooming brand ai ...
- Mind How You Go, Downton Abbey: The Crawleys Are Selling Off The Pieces
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With the final film releasing in September, Bonhams is auctioning it a ...
- Bob's Gets Real With 'Till Decor Do Us Part' Social Series
Retail Insider, Sarah Mahoney - Wednesday, July 9, 2025
The furniture retailer hopes the social media push will help it attra ...
- Samuel L. Jackson Fronts Adidas' Superstar Campaign
Marketing Daily, Sarah Mahoney - Monday, July 7, 2025
With an elegant black-and-white aesthetic and a multigenerational cast, Adidas turns ...
- Miele Makes Its U.S. Ad Debut With 'Rumored For A Reason'
Marketing Daily, Sarah Mahoney - Monday, July 7, 2025
Long known in Germany for its high-end appliances, Miele is courting Americ ...
- Amazon's Prime Day Party To Drive $23.8B Across All Online Retail
Marketing Daily, Sarah Mahoney - Monday, July 7, 2025
Adobe estimates that the extended sales event will drive a 28% ju ...
- ChatGPT Named This Pickle Campaign -- And It Slaps
CPG Insider, Sarah Mahoney - Thursday, July 3, 2025
Cleveland Kitchen taps AI and a risque slogan to push its light ...
- Crayola Turns One Kid's Art Into a Creativity Chain Reaction
Marketing Daily, Sarah Mahoney - Wednesday, July 2, 2025
The brand keeps building on its "Stay Creative" positioning, inviting creators ...
- Sam's Club Fills CMO Post, Eyes Ad Network Expansion
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2025
Bank of America's Chris Curtin joins the Walmart division amid strong membersh ...
- Sephora Catches A Lyft To Outrun Prime Day
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2025
The novel partnership offers shoppers a $20 "Delivered to Beauty" ride ...
- Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts
Retail Insider, Sarah Mahoney - Wednesday, July 2, 2025
CMO Craig Brommers shares the brand's shifting media strategy and why old ...