- Bowl Buzz: VW's Pipsqueak Dark Lord Steals Show
Marketing Daily, Sarah Mahoney - Monday, February 7, 2011
"Right now, the Darth Vader spot is leading the voting on AdBowl ...
- A Pipsqueak Dark Lord, Eminem, Grateful Beaver Shine On Super Bowl
Raw, Sarah Mahoney - Monday, February 7, 2011
When it comes to commercials, a wee Darth Vader seems to ...
- Study: For Retail, Social Media Doesn't Work
Marketing Daily, Sarah Mahoney - Thursday, February 3, 2011
The ForeSee Results study found that more traditional marketing techniques not on ...
- Retailers Bounce Back In Brand New Year
Marketing Daily, Sarah Mahoney - Thursday, February 3, 2011
"It's been volatile and uneven since last summer or so, and ...
- Struggling Gap Names New CMO; Taps Ogilvy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
The moves are part of sweeping changes at Gap Inc.'s floundering flagshi ...
- Super Bowl Ads: Don't Forget To Vote!
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
Adbowl -- launched by McKee Wallwork Cleveland, a little Albuquerque-based ad agenc ...
- Study: For Retail, Social Media Doesn't Work
Raw, Sarah Mahoney - Thursday, February 3, 2011
For all the buzz created by social media, a new study sho ...
- Retailers Bounce Back In New Year
Raw, Sarah Mahoney - Thursday, February 3, 2011
Despite plenty of bad weather, consumers shopped up a storm in Januar ...
- Mattel, General Mills Fuel Hot Wheels Fantasy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
"The four cars are unique and exclusive to General Mills," Ed Horas ...
- NPD: Toy Sales Gained 3% In Fourth Quarter
Marketing Daily, Sarah Mahoney - Tuesday, February 1, 2011
By channel, online sales had the best year, up 22%. Sales ...
- Mattel, General Mills Fuel Hot Wheels Fantasy
Raw, Sarah Mahoney - Wednesday, February 2, 2011
Mattel is partnering with General Mills, placing custom-designed Hot Wheels pullback race ...
- Struggling Gap Names New CMO; Taps Ogilvy
Raw, Sarah Mahoney - Wednesday, February 2, 2011
Gap Inc. has named Seth Farbman--currently a managing director at Ogilvy &am ...
- Nielsen: People Optimistic, Still Redefining Value
Marketing Daily, Sarah Mahoney - Monday, January 31, 2011
Consumers see Greek yogurt as healthier, more convenient and better tasting: "Remarkabl ...
- Q&A: Why Brick-and-Mortar Stores Should Pay Less
Marketing Daily, Sarah Mahoney - Friday, January 28, 2011
"Since retailers bear the cost, it's fair to ask for a pri ...
- Nielsen: Consumers Optimistic, Still Redefining Value
Raw, Sarah Mahoney - Monday, January 31, 2011
Consumers may be working their way back to optimism, but new resear ...
- Poll: Cupid Gets 11% Raise
Marketing Daily, Sarah Mahoney - Thursday, January 27, 2011
Looks like Americans are in the mood for love. A new spendi ...
- Candie's Unveils Tweet-themed Hudgens Ads
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- Kohl's Taps Hudgens For Campaign, Twitter Inspires Creative
MediaDailyNews, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, featuring "Hi ...
- Report: Super Bowl Parties May Hit New Record
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
A new survey from the National Retail Federation predicts that come Fe ...
- Bye-Bye Britney: Candie's Unveils Tweet-themed Hudgens Ads
Raw, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- At JCPenney, New Board Members To Shake Things Up
Marketing Daily, Sarah Mahoney - Monday, January 24, 2011
"Penney is making progress, and becoming more contemporary," says Sally Mueller, ...
- Super Bowl Parties May Hit New Record
Raw, Sarah Mahoney - Tuesday, January 25, 2011
A new survey from the National Retail Federation predicts that come Fe ...
- Only 19% Think National Brands Are Worth The Money
Marketing Daily, Sarah Mahoney - Friday, January 21, 2011
Don't expect consumers' love affair with private-label products -- whether it's t ...
- At JCPenney, New Board Members To Shake Things Up
Raw, Sarah Mahoney - Monday, January 24, 2011
Board meetings are about to get more interesting at JC Penney. T ...
- Expansion At Hand As M-Commerce Plans Gain
Marketing Daily, Sarah Mahoney - Thursday, January 20, 2011
A new survey from the National Retail Federation and KPMG finds th ...
- Private-Label Gains: Only 19% Think National Brands Worth The Money
Raw, Sarah Mahoney - Friday, January 21, 2011
Don't expect consumers' love affair with private-label products--whether it's the premium Arch ...
- Q&A On Shopper Marketing: Focus On Women
Marketing Daily, Sarah Mahoney - Wednesday, January 19, 2011
Sharon Love, CEO of Dallas-based TPN, a shopper agency owned by Omnic ...
- Walmart Vows Healthier Foods By 2015
Marketing Daily, Sarah Mahoney - Thursday, January 20, 2011
Walmart says it will make sweeping changes to its grocery offerings--reformulating thousan ...
- Retailers Ready To Expand Again; Boost M-Commerce Plans
Raw, Sarah Mahoney - Thursday, January 20, 2011
After a long period of curtailed expansion plans, retailers are ready ...
- Study Finds That Mall Shoppers Love Faces
Marketing Daily, Sarah Mahoney - Tuesday, January 18, 2011
Turns out that while consumers find lots of advertising annoying, they actual ...
