- Which Celebrity Spokespeople Do Ladies Love?
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2012
A new analysis from Women at NBCU's Brand Power Index reports th ...
- Sears Posts $2.4 Billion Loss
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2012
Posting a $2.4 billion fourth-quarter loss and admitting its sales decline ...
- Nike Gets Razzed For Olympic Hoops Look
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2012
While Nike deserves credit for trying to get as much marketing milea ...
- Who Needs Emeril? Safeway Launches Chef Search
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2012
With America hot for cooking shows, Safeway is inviting chefs around t ...
- Home Depot Readies for Stronger Spring
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2012
While the world's largest home-improvement retailer has been hammered by the seeming ...
- Macy's Cause Campaigns Raise $16.7 Million
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2012
Macy's says shoppers went in big for its two cause-related holiday campaig ...
- McCormick Adds Scent To Annual Report
Marketing Daily, Sarah Mahoney - Friday, February 17, 2012
Spice marketing company McCormick & Co. says it has scented its 20 ...
- Cabela's Expands, Rolls Out Smaller-Store Format
Marketing Daily, Sarah Mahoney - Saturday, February 18, 2012
Just in time for spring turkey season, outdoor outfitter Cabela's is unveili ...
- With Toning Sales Down, Skechers Reports Loss
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2012
Its besneakered bulldog ad may have generated Super Bowl buzz, but tim ...
- The Limited Spending Big On Spring Ads
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2012
Women's Wear Daily reports that the Limited has hired model Karolina Kurko ...
- Study: Retailers Flock To Online Marketing
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2012
E-commerce is increasingly emerging as the primary language for most retailers, repor ...
- GE's 'What's in the Fridge?' Contest Woos Appliance Fiends
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2012
GE is targeting kitchen-appliance mavens with a new contest, offering $20,000 ...
- HanesBrands Reports Soft Fourth Quarter
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2012
Despite record results for 2011, HanesBrands says sales came in below expectatio ...
- At The Fair: Splurge Toys Are Back
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
With Toy Fair -- and the 100,000 or so new products th ...
- Avon Posts Loss; Lower Sales
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
Still in the midst of a search for a new CEO, Av ...
- Burt's Bees Launches Gud, Aimed At Gen Y
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
Burt's Bees may have a loyal customer following among 30-something women wi ...
- H-E-B Stages Flash Dance For Heart Health
Marketing Daily, Sarah Mahoney - Monday, February 13, 2012
H.E.B., the Texas grocery chain, staged an impromptu dance break in stor ...
- Q&A: Men Warming Up To Skin Care
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
It's been nearly a decade since the term "metrosexual" first popped in ...
- Whole Foods Sales Up 8.7%; More Expansion Planned
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
Whole Foods Markets says same-store sales climbed 8.7% in its fiscal fir ...
- Barbie Opens Up Her 'Big Pink Closet'
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
With Toy Fair 2012 just days away, Mattel says it is introduci ...
- McCormick To Open First Spice Store
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
Spice marketer McCormick & Co. is setting up shop. It plans ...
- Walmart Leaps Into Labeling Fray
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2012
Walmart has taken the wraps off its "Great For You" healthy-food labe ...
- For Abercrombie & Fitch, Buzz + Value = Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- VW's Slimmed-Down Pooch Steals The Game
Marketing Daily, Sarah Mahoney - Monday, February 6, 2012
Doritos' murderous Great Dane came in second, followed by Bud Light's Resc ...
- Walgreens Launches 'Play Cupid' Campaign
Marketing Daily, Sarah Mahoney - Monday, February 6, 2012
To psych its 1.7 million fans up for Valentine's Day, Walgreens ...
- From 'Liked' To Loathed, Komen Blinks
Marketing Daily, Sarah Mahoney - Saturday, February 4, 2012
Just days after sparking one of the biggest brouhahas in social medi ...
- New Year, New Mojo: Stores Sales Strengthen
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2012
Kantar Retail says its index, which tracks some of the country's large ...
- Macy's Makes CMO Changes
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2012
Macy's says it is promoting Peter Sachse, CMO and chairman of macys.co ...
- Q&A: The Limited Cozies Up To Plus-Size Women
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
Anne Connell, SVP/strategy for branding agency Hornall Anderson, explains how her te ...
- Macy's Rolls Out Tribute Campaign: Hello, Brazil
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
Macy's says it is introducing a large-scale tribute campaign to Brazil, whi ...