- L.L. Bean Rolls Out New Ad Campaign
Marketing Daily, Sarah Mahoney - Friday, September 16, 2011
In addition to underscoring the universally free shipping offer, it builds ...
- Bankrate: Consumers Suck In Spending
Raw, Sarah Mahoney - Monday, September 19, 2011
A new survey from Bankrate reports that 40% of Americans have trimm ...
- From Gen Y To Seniors, Luxury Fashion Spend Rises
Marketing Daily, Sarah Mahoney - Thursday, September 15, 2011
When it comes to spending on luxury clothing and accessories, new resear ...
- With Mega Coupons, Whole Foods Goes On Offensive
Marketing Daily, Sarah Mahoney - Wednesday, September 14, 2011
While it probably won't be enough to shed its "Whole Paycheck" reputatio ...
- Q&A: Retailers, Relax. It Will Be A Decent Holiday
Marketing Daily, Sarah Mahoney - Tuesday, September 13, 2011
A funny thing happened on the way to the fourth quarter: Inste ...
- With Mega Coupon, Whole Foods Goes On Price Offensive
Raw, Sarah Mahoney - Wednesday, September 14, 2011
While it probably won't be enough to shed its "Whole Paycheck" reputatio ...
- Nike Auctions Off Marty McFly Shoes For Parkinson's
Marketing Daily, Sarah Mahoney - Monday, September 12, 2011
The Nike MAG shoes rely on an "electroluminescent outsole, space-age materials a ...
- Lane Bryant Launches Fashion Genuis Search
Marketing Daily, Sarah Mahoney - Monday, September 12, 2011
Chainstoreage.com reports that Lane Bryant, the plus-size division of Charming Shoppes, ...
- Nike Auctions Off Marty McFly Shoes For Parkinson's
Raw, Sarah Mahoney - Monday, September 12, 2011
Hang on to your flux capacitors, kids: Nike says it is final ...
- Women's Anxiety At 'Unprecedented' Levels
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
Some 57% of the women included in the survey say managing househo ...
- QB Tom Brady Kicks Off Uggs Effort
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
A spot featuring the glamour-puss quarterback, shot mostly from the knees dow ...
- Coldwater Creek Kicks Off First TV Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
The ads are running now through the end of the year, a ...
- Sears Unleashes Kardashian Kollection Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
The clothing line, backed by reality stars Kim, Khloe and Kourtney Kardashia ...
- QB Tom Brady Kicks Off Uggs Effort
Raw, Sarah Mahoney - Thursday, September 8, 2011
Love 'em or hate 'em, Uggs are coming for the men ...
- As Obama Addresses Jobs, Women's Anxiety At "Unprecedented" Levels
Raw, Sarah Mahoney - Thursday, September 8, 2011
President Obama isn't the only one with unemployment on his mind: ...
- Study: CPG Brands Mi$$ Loyalty Opportunities
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
"We know retaining customers is important, but what surprised us in th ...
- Lane Bryant Unleashes 'Tighter Tummy Tech'
Marketing Daily, Sarah Mahoney - Friday, September 2, 2011
The company is celebrating the effort with a cocktail event on Septemb ...
- Stores Weather A Stormy August
Marketing Daily, Sarah Mahoney - Thursday, September 1, 2011
Despite Hurricane Irene and plenty of gloomy economic headlines, back-to-school shoppers deliver ...
- Bali's 'Live Beautifully Daily' Launches
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
Bali Intimates is kicking off the latest in its efforts to li ...
- The New Grandparent: Younger, Richer, More Giving
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
Today's grandparents aren't the thrifty geezers most marketers think they are, accordi ...
- Study: Negative Reviews Grow More Powerful
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
"Negative information is now just as powerful as positive information," says Mi ...
- Best Buy, Sears, Target Lead In Cross-Channel
Marketing Daily, Sarah Mahoney - Monday, August 29, 2011
"Two years ago, when we did this study, only a small percenta ...
- Study: Negative Reviews Grow More Powerful
Raw, Sarah Mahoney - Tuesday, August 30, 2011
Negative consumer reviews online are becoming increasingly important to would-be buyers, accordi ...
- Shoppers Buy Just 51% Of Food In Grocery Stores
Marketing Daily, Sarah Mahoney - Friday, August 26, 2011
While shoppers are value-conscious, they still say food quality, especially perishables, a ...
- Best Buy, Sears, Target Lead In Cross-Channel Experiences
Raw, Sarah Mahoney - Monday, August 29, 2011
While Best Buy, Sears and Target came up tops in a rece ...
- Marketers Dance Closer to 9/11 Anniversary
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2011
As the 10th anniversary of 9/11 approaches, marketers like the Home Depo ...
- Shoppers Buying Just 51% Of Food In Grocery Stores
Raw, Sarah Mahoney - Friday, August 26, 2011
While consumers say they still love their supermarkets, a new study sho ...
- GameStop, Papa John's: Ready For Some Football
Marketing Daily, Sarah Mahoney - Wednesday, August 24, 2011
Events are scheduled to begin as early as 10 p.m. on Sunda ...
- Marketers Dance Closer to 9/11 Events
Raw, Sarah Mahoney - Thursday, August 25, 2011
As the 10th anniversary of 9/11 approaches, marketers like the Home Depo ...
- Toys 'R' Us Expanding Superstore Format
Marketing Daily, Sarah Mahoney - Tuesday, August 23, 2011
Toys "R" Us says it is stepping up its expansion plans, a ...