Banana Republic is unveiling a special program aimed at helping those in the military find civilian employment, including a special 50% off promotion for service members and their families, and resume-writing and wardrobe workshops around the country. Called “Our Duty to You,” the program is meant to flex the brand’s expertise in workplace style. “Banana Republic is committed to supporting people during the significant moments in their lives, and starting a new professional chapter is one of the most important,” the Gap-owned chain says in its announcement of the program. “We are hopeful the ‘Our Duty to You’ program will help give military personnel the extra confidence and success they deserve.”
For the kickoff, January 19 through January 22, military personnel and their families will get 50% off three full-priced items; from January 23rd through the end of the year, they’ll get 15% off. The company is also providing web support, with a microsite that provides workplace styling tips, resume writing tips and links to Gap Inc. career opportunities.
And on January 20, eight stores across the country, all close to military bases, are planning special events, where Banana Republic HR specialists will offer interviewing and resume-writing advice. Finally, the chain is encouraging fans to go to its Facebook page and write thank-you notes to service members.