- Report: Most Consumers Steadfastly Green
Marketing Daily, Sarah Mahoney - Friday, March 26, 2010
New data from market researcher Mintel shows that 35% say they wi ...
- Best Buy Boss: 'Connectivity Is Non-Negotiable'
Marketing Daily, Sarah Mahoney - Thursday, March 25, 2010
"We are building on our foundation as a company that sells hardwa ...
- Q&A: Perfect Time For Manly Men Products?
Marketing Daily, Sarah Mahoney - Wednesday, March 24, 2010
So far, the new product is sold in Meijers, the Midwestern groce ...
- Walgreens Profits Gain On Expanded Merchandise
Marketing Daily, Sarah Mahoney - Tuesday, March 23, 2010
Look for more beer, wine and food offerings at Walgreens, as t ...
- Scott's Miracle-Gro Amps Up Local Marketing
Marketing Daily, Sarah Mahoney - Friday, March 19, 2010
In a bid to become the "global authority" in lawn and gard ...
- Walmart To Expand Financial Services
Marketing Daily, Sarah Mahoney - Friday, March 19, 2010
Walmart's "target market is both the unbanked and underbanked population," Greg McBrid ...
- Barnes & Noble Taps Tech Wizard For CEO
Marketing Daily, Sarah Mahoney - Thursday, March 18, 2010
"Barnes & Noble has been run by the Riggios for a lo ...
- Survey: Americans To Up Easter Candy Ante
Marketing Daily, Sarah Mahoney - Wednesday, March 17, 2010
For families that celebrate, food continues to be the major expense, wi ...
- Avon Greens Up Its Pink, Unveils Tree Effort
Marketing Daily, Sarah Mahoney - Tuesday, March 16, 2010
"Like all companies getting involved in environmental efforts at this stage ...
- Teen Girls: Sisterhood, Not Social Media, Sells
Marketing Daily, Sarah Mahoney - Monday, March 15, 2010
"Facebook and MySpace are very public," Euro RSCG's Karina Meckel tells Marketi ...
- Postal Woes: Get Ready For Delivery Cutbacks
Marketing Daily, Sarah Mahoney - Friday, March 12, 2010
"This may accelerate the decline of direct mail," says Unica's Jay Henderso ...
- Gen Y Will End Luxury Drought -- In '20
Marketing Daily, Sarah Mahoney - Thursday, March 11, 2010
While there are plenty of signs that the luxury market is bounci ...
- Bring On The Green: We're Ready For St. Pat
Marketing Daily, Sarah Mahoney - Wednesday, March 10, 2010
People are gearing up for St. Patrick's Day, and the good ne ...
- Report: Gen Y Will Spend Us Into Recovery
Marketing Daily, Sarah Mahoney - Tuesday, March 9, 2010
Shoppers are habitually much more methodical in the ways they save, usi ...
- Ethnic Beauty: Green, Crossover Products Big Hits
Marketing Daily, Sarah Mahoney - Friday, March 5, 2010
In a survey of more than 2,600, Packaged Facts found that whi ...
- Snow What? February Best Month Since 2007
Marketing Daily, Sarah Mahoney - Thursday, March 4, 2010
"The numbers were better than expected, and given how much the weath ...
- Sears, Walmart Win Top Retail Ad Honors
Marketing Daily, Sarah Mahoney - Thursday, March 4, 2010
Other award winners, generated by a live vote during RAMA's Innovation &am ...
- H&M Introduces Its First Organic Skincare
Marketing Daily, Sarah Mahoney - Wednesday, March 3, 2010
All the new bodycare products -- which include shower gel, body scru ...
- More Americans Will Shop With Tax Refunds
Marketing Daily, Sarah Mahoney - Tuesday, March 2, 2010
But for the most part, consumers will focus on practical financial goal ...
- Penney To Kick Off New Campaign During Oscars
Marketing Daily, Sarah Mahoney - Monday, March 1, 2010
While the Plano, Tex.-based retailer has spent as much of the recessi ...
- Skies Brighten For Specialty Stores
Marketing Daily, Sarah Mahoney - Friday, February 26, 2010
Based on the success of its London and Paris stores, the compa ...
- GE Launches Consumer Web Initiative
Marketing Daily, Sarah Mahoney - Thursday, February 25, 2010
"From a digital perspective, the difference between business-to-business and business-to-consumer is starti ...
- CMO Council Probes 'Precision Marketing'
Marketing Daily, Sarah Mahoney - Wednesday, February 24, 2010
In a test for Best Western, council member Sandra Zoratti reports, "reven ...
- Skies Get Sunnier As Stores Beat Expectations
Marketing Daily, Sarah Mahoney - Tuesday, February 23, 2010
While there still aren't any rainbows forming over America's shopping centers, ...
- Westin Opens Storefront On Amazon
Marketing Daily, Sarah Mahoney - Monday, February 22, 2010
Setting up shop on Amazon "makes a lot of sense for ...
- Ben & Jerry's To Be Fully 'Fair Trade' By 2013
Marketing Daily, Sarah Mahoney - Monday, February 22, 2010
"I see it as the rise of the social consumer," says Sta ...
- Whole Foods Market Sales Up, Forecast Rosy
Marketing Daily, Sarah Mahoney - Wednesday, February 17, 2010
The Austin, Texas-based company, which has reacted to slowed consumer spending ...
- Staples Launches New Business Tech-Support Service
Marketing Daily, Sarah Mahoney - Wednesday, February 17, 2010
Tech services are becoming an increasingly attractive revenue stream for retailers. ...
- Nordstrom, Target Lead In Customer Satisfaction
Marketing Daily, Sarah Mahoney - Tuesday, February 16, 2010
In the derby to please shoppers, stores like Nordstrom and Target contin ...
- Walmart And P&G Team To Produce TV Movie
Marketing Daily, Sarah Mahoney - Friday, February 12, 2010
For advertisers, "both studies reinforced the importance of family-friendly ads appearing ...