Propelled by strong sales in its Toy Story 3 and Hot Wheels line—not to mention a nice midlife bounce from Barbie—both profits and sales rose at Mattel in the second quarter. And to boost
demand for its American Girl line, the company is launching Shine On Now, a charitable initiative run entirely on girlpower.
The El Segundo, Calif.-based toy marketer says net income more than
doubled to $51.6 million, compared with $21.5 million in the same period a year ago. And sales rose 13% to $1.02 billion, up from $898.2 million last year.