- Walmart Ad Sales Jump 33% To $3.4B, Consumer Spending Strong
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2024
Inflation may be cooling, but Walmart shoppers aren't slowing down, driving ...
- Saie Launches 'The Every Body Campaign' For Abortion Rights
Retail Insider, Sarah Mahoney - Wednesday, February 21, 2024
The clean-beauty brand is spearheading a group of more than 60 competitor ...
- Black Audiences Want Better Representation
Marketing Daily, Sarah Mahoney - Monday, February 19, 2024
Whether in ads or content, new research from Nielsen shows Black audienc ...
- How Adore Me Is Using In-Ride Ads To Boost Sales
D2C Insider, Sarah Mahoney - Monday, February 19, 2024
The underwear company, now owned by Victoria's Secret, says the new approa ...
- With New Brand, Target Takes Aim At Dollar Stores
Marketing Daily, Sarah Mahoney - Friday, February 16, 2024
In a private label plot twist, the retailer says many items ...
- Coach Launches AI-Created 'Find Your Courage'
Marketing Daily, Sarah Mahoney - Friday, February 16, 2024
The new campaign stars a virtual human named Imma and real-life L ...
- More Stores In Trouble: Express, Big Lots, Children's Place, The Body Shop
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
More chains are struggling for lifelines, liquidity and strategic investments. ...
- Farfetch Shake-Up Continues With CEO Departure
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
The latest upheaval at the failing luxury platform involves more layoffs a ...
- Inside CeraVe's Three-Phase Big Game Assault
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2024
How a seven-year-old Reddit post led to one of Super Bowl's bigge ...
- Target Taps Matthew Stafford For Parking Lot Comedy
Marketing Daily, Sarah Mahoney - Tuesday, February 13, 2024
The all-social "Teammates of Target" campaign highlights the relationship problems caused ...
- CMOs Struggle To Implement AI
Marketing Daily, Sarah Mahoney - Tuesday, February 13, 2024
Most marketers realize AI has the potential to power growth breakthroughs. Th ...
- To Celebrate Detroit Lions, Jared Goff Heads To Jared
Retail Insider, Sarah Mahoney - Wednesday, February 14, 2024
Thanks to the NFL quarterback, the jewelry retailer's long-running "He went ...
- State Farm, BMW, Google, Temu All Claim Super Bowl Ad Title
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 12, 2024
Different metrics show how many ways marketers can win at the B ...
- Billie Expands Into Bodycare With Jameela Jamil
D2C Insider, Sarah Mahoney - Monday, February 12, 2024
With a new spin on "10 Things I Hate About You," t ...
- Salomon's Super Bowl Ad Asks People To Move From Couch To Mountain
Marketing Daily, Sarah Mahoney - Friday, February 9, 2024
The niche sports apparel brand hopes to win a wider audience wi ...
- Inside Duolingo's Gassy Super Bowl Stunt
Marketing Daily, Sarah Mahoney - Sunday, February 11, 2024
With the five-second "Buttception" running in seven markets, the popular language a ...
- Can Zac Posen Solve Gap's Fashion Problems?
Retail Insider, Sarah Mahoney - Wednesday, February 7, 2024
The company has hired the once-hot designer as chief creative officer ...
- With New Concept, Casper Highlights Sleep's 'Little Wonders'
D2C Insider, Sarah Mahoney - Monday, February 5, 2024
The mattress company is looking for new ways to ignite both D ...
- Amazon Rolls Out Shopping Assistant Rufus, Ad Sales Top $14.65 Billion
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
In sparkling fourth-quarter results, the company revealed a 14% jump in sale ...
- Sir Patrick Stewart Wallops 'Hey Arnold' In Paramount+ Super Bowl Spot
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
The streaming channel returns to the Big Game with an especially unexpect ...
- Return Of Ads, Price Hikes Boost Results For Match
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2024
The dating company's prospects are improving, thanks to higher prices for Tinde ...
- Gisele Goes Jumbo: Hugo Boss Brings 33-Foot Hologram To Life
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2024
The luxury brand is taking a new #BeYourOwnBOSS campaign to new heig ...
- New App, Campaign Urge Dancers To 'Zumba Responsibly'
Marketing Daily, Sarah Mahoney - Wednesday, January 31, 2024
The popular fitness brand aims for a refresh with a new campai ...
- In Loyalty 'Calamity,' Retailers Look To Rebuild Pricing Trust
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
While the inflation rate has cooled, stores have a long way ...
- On To The Next Hunk: Idris Elba Stars For Calvin Klein
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
The fashion brand's new menswear campaign features the British actor's oh-so-cool v ...
- Data Breach Vs. Brand Image: Who Loses?
Retail Insider, Sarah Mahoney - Wednesday, January 31, 2024
In latest cybersecurity snafu, VF Corp. exposed data of 35.5 million peopl ...
- V-Day Spending Tilts Back To Romance
Marketing Daily, Sarah Mahoney - Monday, January 29, 2024
As consumers feel more relaxed about the economy, they're thinking about lov ...
- Stitch Fix Pairs With Spotify For Image Refresh
D2C Insider, Sarah Mahoney - Monday, January 29, 2024
With new Style Tune Ups, the tech-driven fashion platform mixes music in ...
- With Layoffs And A New CEO, Levi's Turns The Page
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
As Michelle Gass takes over, the company forecasts softer sales. And ...
- Teleflora V-Day Ads Target The Lonely
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
With five real-life happy endings, the company's new marketing campaign wants everyo ...
