- Danone CMO: How America's Demand For Protein Is Shaking Up CPG
CPG Insider, Sarah Mahoney - Friday, January 17, 2025
Consumers want GLP-1-supportive foods, healthier guts, plant-based options -- and Danone wan ...
- EoS Fitness Turns Willpower Into Sweet, Squishy Mascot
Marketing Daily, Sarah Mahoney - Thursday, January 16, 2025
The regional low-cost gym's new campaign targets a wide range of fitne ...
- Planet Fitness Adds CMO
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2025
The gym giant has hired Brian Povinelli from Marriott International. ...
- Joann In Second Bankruptcy In A Year
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 15, 2025
While the crafty retailer will stay open as it scrambles for option ...
- Lava Love: Reese's Second Super Bowl Ad Brings The Heat
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2025
Hershey bets on chocolate lava to outdo last year's caramel-filled touchdown. ...
- Wayfair Leaves Germany, Cuts 730 Jobs
Marketing Daily, Sarah Mahoney - Tuesday, January 14, 2025
While the home furnishings category may manage a slight comeback this yea ...
- New Ikea Research: Americans Are Really Tired
Retail Insider, Sarah Mahoney - Wednesday, January 15, 2025
The furniture retailer's in-depth "Sleep Matters" report finds that 86% of U. ...
- Crunch Fitness Clowns Around In New 'Feel Good, Not Bad' Ads
Marketing Daily, Sarah Mahoney - Monday, January 13, 2025
The gym chain's new campaign targets people looking to shake off life ...
- REI Bails Out Of Travel Products
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 13, 2025
Closing the 40-year-old travel and adventure business impacts more than 400 employ ...
- H-E-B, Market Basket, Costco America's Top Grocers
Marketing Daily, Sarah Mahoney - Sunday, January 12, 2025
Consumers are turning away from favorite retailers unless they see real a ...
- Beyond The Super Bowl: Doritos' Plan To Keep Fans Talking
CPG Insider, Sarah Mahoney - Friday, January 10, 2025
With the "Crash the Super Bowl" contest strategy, the brand is o ...
- Sexy And I Know It: Zumba Brings Back Redfoo
Marketing Daily, Sarah Mahoney - Thursday, January 9, 2025
The playful campaign turns self-doubt gremlins into a fitness happy hour. ...
- JCPenney In Six-Brand Merger
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, January 9, 2025
New Catalyst Brands, led by Penney's CEO, has $9 billion in reven ...
- Smells Like Sales: The Bakery-Inspired Boom in Body Care
Marketing Daily, Sarah Mahoney - Wednesday, January 8, 2025
P&G's Native and Unilever's Dove are the latest to jump on t ...
- GLP-1 Meds Reduce Grocery Spending By 6%
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
New research from Cornell University and Numerator shows those on weight-loss dru ...
- Tesla Stumbles On Falling Sales, New Investigation Into Driverless Crashes
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 7, 2025
CEO Elon Musk may be riding high in Washington, but observers a ...
- Ulta Beauty Shakes Up CEOs
Retail Insider, Sarah Mahoney - Wednesday, January 8, 2025
The beauty retailer is promoting Kecia Steelman as Dave Kimbell retires. ...
- Dissecting Online's Holiday: Mobile, Search Ruled
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
Lower price promotions fueled a run on big-ticket items, as consumers scor ...
- L'Oreal, Samsung, Amorepacific Make Beauty Splash At CES
Marketing Daily, Sarah Mahoney - Monday, January 6, 2025
L'Oreal's 'Skin Intelligence' device debuts, Samsung launches a magic mirror, and Amorepacific ...
- Golden Globe Swag Bag Tops $1M
Marketing Daily, Sarah Mahoney - Friday, January 3, 2025
Goodie-bag takeaways for this year's winners and presenters have doubled in va ...
- CPG Leaders Crave Ad Intel And Big Ideas
CPG Insider, Sarah Mahoney - Friday, January 3, 2025
Brands are looking for new ways to keep consumers laughing. ...
- Nike, Jordan Launch Newfangled Creative
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2025
New spots continue Nike's latest winning-ugly ethos and an animated history ...
- Conagra Uses Badges To Highlight GLP-1-Friendly Options
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2025
The company is shifting tactics in frozen brands, highlighting healthier foods f ...
- 2024's Biggest Hits: Inclusion, Representation -- And How To Avoid A PR Train Wreck
Marketing Daily, Sarah Mahoney - Tuesday, December 31, 2024
The most-read stories in retail, beauty and apparel show how hungry reade ...
- With Dr. G, L'Oreal Makes A Second K-Beauty Splurge
Marketing Daily, Sarah Mahoney - Monday, December 30, 2024
The brand joins 3CE in the company's expanding global profile. ...
- Credit Card Defaults At Highest Level Since 2010
Marketing Daily, Sarah Mahoney - Monday, December 30, 2024
Strong holiday spending was good news for retailers, but lower-income households a ...
- Retailers Dig Deeper Into 'How' And 'Why'
Retail Insider, Sarah Mahoney - Tuesday, December 31, 2024
Our Top 10 Retail Insiders reveal readers' growing itch to apply lesso ...
- After Seven Years, Wonderful Halos Are Back On TV
CPG Insider, Sarah Mahoney - Friday, December 27, 2024
With "Hands Off My Halos," the citrus brand looks to juice ...
- Research: In Inflation's Wake, Brand Mistrust Turns Paranoid
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2024
Gartner dives into the toxic cultural changes wrought by the rising co ...
- Ulta, Nvidia Team For Hair Style App
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2024
The try-on technology lets users experiment with both styles and colors. ...