- Target Turns to Wellness With 1,000 New Products
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
The retailer, already outperforming in beauty, is piling on low-priced health it ...
- Retail Wrestles With Brand Experience
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
As "omnichannel" gives way to "unified commerce," physical stores are increasingly importan ...
- From EVs To Elections, Marketers Misread Consumer Mindsets
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 24, 2024
There's a big difference between people who want a good outcome vers ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- Amazon, Trader Joe's, CVS, Levi Strauss Lead In Loyalty
Marketing Daily, Sarah Mahoney - Tuesday, January 23, 2024
Brand Key's new Customer Loyalty Engagement Index shows brand love doesn't ju ...
- Macy's To $5.8B Buyout Bid: Nope
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 23, 2024
The department store giant cites "serious reservations" about the proposed financing. ...
- Calia Evolution: Dick's Makes Noise With First-Ever Grammys Ad
Retail Insider, Sarah Mahoney - Wednesday, January 24, 2024
The sporting goods retailer aims to boost sales and awareness for i ...
- For E.L.F., Super Bowl May Offer Game-Changing Awareness
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 22, 2024
Experts say the beauty company's surprising buy -- how many young wom ...
- Wisp Turns To NSFW Humor In New Campaigns
D2C Insider, Sarah Mahoney - Monday, January 22, 2024
With a rapping vulva and a sassy auntie, the online healthcare provid ...
- New CMO At Allbirds, New Roles At Under Armour
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
Both companies are making executive changes, hoping to regain footing in t ...
- Wayfair, Macy's Slash Jobs
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
In New Year's "right-sizing," both retailers look to trim costs and maximi ...
- Promising To Become Even More Affordable, Ikea Expands New Format
Marketing Daily, Sarah Mahoney - Thursday, January 18, 2024
Coming off record sales, the home furnishings retailer is opening four n ...
- New Multicultural Research Reveals Spending Power, Swing To Liberalism
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
A new analysis from Collage Group points to a 364% increase ...
- Saucony Hopes 'Marathumb' Can Reverse Sales Slide
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 17, 2024
The struggling sneaker brand says the average American's thumb scrolls three maratho ...
- CVS Names Condon New CMO
Marketing Daily, Sarah Mahoney - Tuesday, January 16, 2024
After filling the role on an interim basis starting last July, Er ...
- Wolverine Sells Sperry Boat Shoes To Authentic Brands
Marketing Daily, Sarah Mahoney - Tuesday, January 16, 2024
The footwear company says it will use the $130 million to p ...
- With 'Bridgerton,' Williams Sonoma Banks On Consumer Comeback
Retail Insider, Sarah Mahoney - Wednesday, January 17, 2024
As consumers shake off financial worries, the retailer is rolling out ...
- Un-Made-Up Pamela Anderson Hits Pandora Home Run
Marketing Daily, Sarah Mahoney - Monday, January 15, 2024
As American shoppers looked for "little luxuries" this holiday, a "Diamonds f ...
- Charlotte Tilbury Sets Up Shop At Ulta
D2C Insider, Sarah Mahoney - Monday, January 15, 2024
The top-selling D2C brand's retail conquest isn't slowing down. ...
- Burberry Issues Warning After Weak Holiday Sales
Marketing Daily, Sarah Mahoney - Friday, January 12, 2024
Santa didn't do much shopping at the luxury retailer, which says ...
- JCPenney Offers Free Professional Headshots
Marketing Daily, Sarah Mahoney - Friday, January 12, 2024
The limited-time offer is the retailer's latest effort at turning its portra ...
- Navigating Health Confusion: Albertsons Platform Sincerely Health Decodes Wellness
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
The retailer is finding new ways to make healthy eating fun, turni ...
- Report: E-Grocery Sales Slipped 1% Last Year
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
Shoppers focused more on cost than convenience, with annual e-grocery sales falli ...
- America's Favorite Grocers: H-E-B, Amazon, Costco
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
Dunnhumby's closely watched annual rankings also put Wegman's No. 1 on quali ...
- Walmart Aims For Cultural Relevance With Andy Cohen Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 10, 2024
The "Save Your Resolutions" campaign is timed to Quit Day, when mo ...
- With More Layoffs At Rent the Runway, Fashion Disruption Gets Another Test
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2024
In a new restructuring plan, the subscription fashion brand is cutting 1 ...
- Focusing On Content, Home Depot Cranks Up Retail Media Hiring
Retail Insider, Sarah Mahoney - Wednesday, January 10, 2024
The home-improvement retailer thinks more creative content and in-store connection will he ...
- With 'Cosmetic Criminals,' E.L.F. Picks 'Mean Girls' Pockets
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2024
The cosmetics company is releasing a 15-minute true-crime parody on Amazon Freeve ...
- Lands' End Takes Closer Look At Customer Base
D2C Insider, Sarah Mahoney - Monday, January 8, 2024
The D2C stalwart is looking at its 7 million customers differently, movi ...
- La-Z-Boy Launches Do-Not-Disturb Decor
Marketing Daily, Sarah Mahoney - Friday, January 5, 2024
The furniture company's chief marketing officer explains the latest in its "Lo ...
