- Levi's Wants To Ditch Dockers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 4, 2024
With a boost from Beyonce, the apparel company wants to focus ...
- Was That A Sweet Message? 'Maybe Not,' Says Sour Patch Translator
CPG Insider, Sarah Mahoney - Friday, October 4, 2024
Mondelez's retail media team is introducing the "Sour Translator," helping Gen ...
- Target To Defy Gravity With New 'Wicked' Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 3, 2024
In an exclusive, the retailer lands actress Cynthia Erivo for a nation ...
- Baby Boomers Are Richest Generation Ever -- Gen X, Millennials, You Lose
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 3, 2024
A global report credits soaring real estate and stock prices boosting boome ...
- Jayden Daniels, Kid Cudi Mix It Up With Bisquick
Marketing Daily, Sarah Mahoney - Wednesday, October 2, 2024
From "Fargo" to rap to the NFL, General Mills aims to ma ...
- Report: CVS Explores Breakup, Lays Off 2,900
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2024
Under pressure from activist investors, the "desperate" company may split into tw ...
- Amid Struggling Car Sales, Stellantis Takes Big Hit
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 1, 2024
With too much inventory, the company is slowing production and increasing incenti ...
- With 'Lavender Days,' European Wax Center Builds on Taylor Swift Tour
Retail Insider, Sarah Mahoney - Wednesday, October 2, 2024
The growing salon chain promises "unapologetic confidence" and is hyping a Tayl ...
- Samsung, Ashley In Smart Home Collaboration
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2024
The partnership pushes the power of connection over individual devices. ...
- Saks Fifth Avenue Moves Into Fine Art
Marketing Daily, Sarah Mahoney - Friday, September 27, 2024
The department store is offering more than 100 limited-edition pieces, highlighting th ...
- Weight Watchers Shake-Up: Controversial CEO Out
Marketing Daily - Top of the News, Sarah Mahoney - Saturday, September 28, 2024
After just two years, Sima Sistani is leaving the troubled weight lo ...
- Pilgrim's Rebrands With 'Put It in A Nugget'
CPG Insider, Sarah Mahoney - Friday, September 27, 2024
The chicken company aims to shake the boredom out of a fami ...
- American Egg Board Targets Gen Z With 'Meant to be Broken'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
A new marketing effort aims to reposition the breakfast standard, shaking ...
- Adidas Continues Its Push To Be 'More American'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
The sporting goods giant is rolling out new ads starring athletes Patri ...
- Election Unlikely To Change Consumer Spending
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 25, 2024
New data from Kroger indicates that people aren't holding back on maj ...
- As Gen Z Moves Deep Into Grocery, Whole Foods Sees Changes
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
With half of the demographic now firmly in adulthood, transparency plays ...
- 'F*ck The Fruit:' Brian Cox Snarls Out ASICS' Wellness Message
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
Cox, who played the world's nastiest boss in "Succession," wants to libera ...
- Finally, People Are Getting Engaged. Kay Jewelers Is Ready.
Retail Insider, Sarah Mahoney - Wednesday, September 25, 2024
The retailer's new campaign lands just as Gen Z prepares to p ...
- While Still Strong, Halloween Spending Falls 5% From Last Year
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The National Retail Federation predicts Americans will shop earlier, and drop $11 ...
- Lululemon: Wellbeing Makes Us Unwell
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The apparel brand's latest research shows that almost half the population ...
- Why Doritos Is Reviving 'Crash The Super Bowl'
Marketing Daily, Sarah Mahoney - Friday, September 20, 2024
For 10 years, the Frito-Lay brand's commercial contest proved outsiders are funni ...
- Annie's Takes Cheesiness To TikTok Heights
CPG Insider, Sarah Mahoney - Friday, September 20, 2024
The mac-and-cheese brand slapped bunny ears on hungry moms, giving away 20,0 ...
- Anthropologie Debuts Shoppable Holiday Showhouse
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2024
Interactive QR codes and human stylists guide guests through the retailer's late ...
- Election Survival: Stonyfield Offers $1,000 To Stay Off Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2024
The yogurt company has already signed 1.3 million people to the monthlo ...
- Cereal Celebrity: Angel Reese Lands On Reese's Puffs
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2024
Brands can't get enough of women's basketball: General Mills has just p ...
- Maybelline Makes A Splash With Instant Eraser
Marketing Daily, Sarah Mahoney - Tuesday, September 17, 2024
Naomi Campbell, Ru Paul and Gigi Hadid star in a mockumentary promoti ...
- Target, Amazon, Best Buy Find New Ways To Hurry The Season
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 17, 2024
With special shopping events, large retailers hope to nudge consumers into earli ...
- Kevin Hart, Druski Spoof 'The Godfather' For Fabletics
Retail Insider, Sarah Mahoney - Wednesday, September 18, 2024
The fitness brand hopes that with new versatile Don pant, men wi ...
- Frank's RedHot Tailgate Campaign Celebrates Everyday Flavor Authorities
Marketing Daily, Sarah Mahoney - Monday, September 16, 2024
The McCormick-owned brand's "Dean of Tailgating" shows spice lovers how to bri ...
- Wrangler Debuts 'Good Mornings Make for Better Days' Campaign
Marketing Daily, Sarah Mahoney - Monday, September 16, 2024
The fading denim brand hopes new marketing can stem sales declines. ...