- Best Buy, HD Hyundai, L'Oreal Among CES' Buzziest Brands
Marketing Daily, Sarah Mahoney - Friday, January 5, 2024
As 130,000 people and 4,000 brands roll into Las Vegas, expect plen ...
- Joann, Belk, Carvana Enter The Year On Shaky Ground
Marketing Daily, Sarah Mahoney - Thursday, January 4, 2024
Ah, January. It's the month retailers pack away the poinsettias and deci ...
- Walgreens Identity Crisis Continues: 'Everything Is On The Table'
Marketing Daily, Sarah Mahoney - Thursday, January 4, 2024
The company is still struggling to reinvent its business model, juggling retai ...
- Alo Stretches Further Into Wellness
D2C Insider, Sarah Mahoney - Wednesday, January 3, 2024
With new supplements and a celebrity-driven campaign, the buzzy brand muscles i ...
- For Walgreens, Victoria's Secret, Bad News Travels Fast
Marketing Daily, Sarah Mahoney - Tuesday, January 2, 2024
Take a closer look at what retail and apparel marketers read la ...
- Zulily: R.I.P.
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 2, 2024
The retailer, specializing in daily deals for young moms, is the late ...
- Shein, Uniqlo Shine In U.S. Fast Fashion
Retail Insider, Sarah Mahoney - Wednesday, January 3, 2024
While cheap chic has a dirty rep among sustainability advocate, the catego ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Wednesday, December 27, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- For Retailers, Catalogs Continue Their Comeback
Retail Insider, Sarah Mahoney - Wednesday, December 27, 2023
More effective than email, the returns on this used-to-cost-too-much channel keep improvi ...
- After 'Messy' Quarter, Nike Vows To Cut Costs And Step Up Its Run Game
Marketing Daily, Sarah Mahoney - Friday, December 22, 2023
The athletic apparel company says it will trim $2 billion and intensi ...
- Rite Aid's Racist AI Gaffe Results In 5-Year Ban
Marketing Daily, Sarah Mahoney - Friday, December 22, 2023
The drug retailer's facial recognition software falsely tagged thousands of people ...
- Amazon's Ad Potential? Much Bigger Than You Think
Marketing Daily, Sarah Mahoney - Thursday, December 21, 2023
Analysts are increasingly bullish on growth in Amazon's highly profitable ad busines ...
- Holiday Hookups: Uniqlo and Marimekko, Coach and Lil Nas X
Marketing Daily, Sarah Mahoney - Thursday, December 21, 2023
Both retailers look to warm up January sales with flashy collaborations. ...
- Ouch! Crunch Uses Pain To Remind People How Good It Feels To Work Out
Marketing Daily, Sarah Mahoney - Wednesday, December 20, 2023
The gym's annual membership campaign uses life's lousy moments to underscore t ...
- Mother Bitchmas Decks The Stalls For Period Products
Marketing Daily, Sarah Mahoney - Tuesday, December 19, 2023
Don't expect any ho-ho-hos from this Period Santa. Code-named Crampus, she's o ...
- In Coming Elections, Brands Won't Get By On Eggshells
Marketing Daily, Sarah Mahoney - Tuesday, December 19, 2023
Brands looking to avoid controversy will have nowhere to hide. In anoth ...
- In Luxury Ecommerce Upheaval, Coupang Swoops In To Save Farfetch
Retail Insider, Sarah Mahoney - Wednesday, December 20, 2023
The $500 million deal highlights the inherent challenges of creating digital luxu ...
- With Gold Bars And Babe Ruth Autographs, Costco Shines
Marketing Daily, Sarah Mahoney - Monday, December 18, 2023
Consumers still can't get enough of the retailer's great deals and quir ...
- With A Pivot To Sports, Dove's Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Monday, December 18, 2023
After an 18-year break, the personal-care brand hopes #KeepHerConfident will encourage gir ...
- With New CMO, NordicTrack, iFit Look To Reclaim Connected Fitness
D2C Insider, Sarah Mahoney - Monday, December 18, 2023
With the "World of Intelligent Fitness" and "Incredible Machines" campaigns, the compa ...
- With Collapse Of SmileDirectClub, The Field Clears For Invisalign
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
Leaning on influencers, the NFL and plenty of testimonials, Align Technology ai ...
- In New Campaign, JBL Is All Ears
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
A series of videos salutes "eardividuals," and aims to break through t ...
- New Noom Campaign Focuses On Medication, Personalization
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
The weight-loss app is rolling into diet season with new ads a ...
- Etsy Joins The 'Who Needs A CMO?' Club
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
The online marketplace, facing stalled growth, is eliminating the CMO role, alo ...
- In The Sprint To Super Saturday, Holiday Spending Strengthens
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
Experts expect 142 million to shop on one of the season's bigge ...
- Macy's And The Vanishing American Department Store
Retail Insider, Sarah Mahoney - Wednesday, December 13, 2023
A reported $5.8 billion bid for Macy's has raised the old questio ...
- Macy's Bid: Good For Investors, Bad For Brand?
Marketing Daily, Sarah Mahoney - Monday, December 11, 2023
With a $5.8 billion buyout offer reportedly on the table, the company ...
- ThirdLove Dives Into Swim
D2C Insider, Sarah Mahoney - Monday, December 11, 2023
Why the digital underwear brand finally decided to take the bathing su ...
- Blending Experiences With Advertising, Lululemon Continues To Gain Share
Marketing Daily, Sarah Mahoney - Friday, December 8, 2023
Once again, Lululemon's sales have topped expectations. CEO McDonald credits product innovatio ...
- Pinterest Predicts: Brace Yourself for Grandpacore, Aquatecture, Melty Mashups
Marketing Daily, Sarah Mahoney - Friday, December 8, 2023
The social media platform tracks searches and pins to forecast next year ...
