- Barilla Dials Up Love With Pasta Snowfall
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2024
The world's leading pasta maker introduces a novelty shape to welcome t ...
- In Tough Times For The Outdoors, REI Names New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 12, 2024
Abigail Jacobs, formerly with Sephora and Williams-Sonoma, will lead the co-op's marketi ...
- Walmart, PepsiCo Again Top Kantar's PowerRanking
Retail Insider, Sarah Mahoney - Wednesday, November 13, 2024
Target muscles ahead, besting Kroger, Amazon and Costco. ...
- Pinterest Holiday Ads Take Aim At Predictable Gifts
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2024
The platform's gift-giving campaign wants to save the world from beard oi ...
- Toy Industry Stabilizes, Expects Slight Gains
Marketing Daily, Sarah Mahoney - Monday, November 11, 2024
Circana reports flat sales in the first nine months, with sales expect ...
- Ralph Lauren Bucks Luxury Decline
Marketing Daily, Sarah Mahoney - Friday, November 8, 2024
Better-than-expected sales rose 6%, and the apparel brand is anticipating a mu ...
- How Nerds Is Sizing Up Its Super Bowl Risk
CPG Insider, Sarah Mahoney - Friday, November 8, 2024
Ferrara looks to capitalize on Nerds Gummy Clusters' "it" candy status. ...
- Carter's Dials Up 'More Than Just Cute'
Marketing Daily, Sarah Mahoney - Friday, November 8, 2024
The infant and children's clothing brand is expanding the campaign, focusing ...
- Best Buy's Spokes-Hologram Looms Small In Holiday Ads
Marketing Daily, Sarah Mahoney - Wednesday, November 6, 2024
The electronics retailer is rolling out a new series of ads, wi ...
- Chobani Names New CMO
Marketing Daily, Sarah Mahoney - Monday, November 4, 2024
Jai Kibe will lead marketing and creative teams for the Chobani a ...
- Wayfair Credits New Marketing Strategy With Share Gains
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2024
The home furnishings category is still taking a beating, but the ecommer ...
- Calm App Buys 30 Seconds Of Election Silence
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2024
The meditation leader is airing quiet spots to help ease election nig ...
- EBay Debuts First Global Brand Campaign In A Decade
Retail Insider, Sarah Mahoney - Wednesday, November 6, 2024
The company hopes the new work will help fend off challenges fr ...
- Work Buddies Star In Amazon's Holiday Ad
Marketing Daily, Sarah Mahoney - Monday, November 4, 2024
The ecommerce company's campaign highlights a janitor's spine-tingling version of "What t ...
- With Peppermint-Swirl Avalanche, Target Aims For Holiday Magic
Marketing Daily, Sarah Mahoney - Monday, November 4, 2024
The discounter is kicking off the holiday season with nine-foot bears, Tayl ...
- Amazon Third-Quarter Ad Sales Rise 19% To $14.3B
Marketing Daily, Sarah Mahoney - Friday, November 1, 2024
The company's net revenues climbed 11% to $158.9 billion, while net inco ...
- In Politically Overserved Scranton, Johnsonville Offers Solace In Sausage
CPG Insider, Sarah Mahoney - Friday, November 1, 2024
Swing-state voters are exhausted. The company invited "The Office" royalty to gri ...
- Zales Aims At Self-Gifters With 'Merry Me'
Marketing Daily, Sarah Mahoney - Thursday, October 31, 2024
The new campaign urges young women to treat themselves to something shi ...
- Everyone Knows Where Waldo Is. Etsy Knows What He Needs.
Marketing Daily, Sarah Mahoney - Friday, November 1, 2024
The crafty ecommerce giant unveils its holiday campaign -- and solid third-quart ...
- M&M's, Hershey, Kinder Biggest Halloween Ad Spenders
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2024
With sales expected to reach a record $4.1 billion, candy brands spe ...
- Unexpected CEO Shake-Up At The RealReal
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Rati Sahi Levesque takes the helm as the struggling company's fortunes a ...
- Research: Brands Can Help Gen Z Parents Teach Cultural Awareness
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2024
Young parents are eager to teach kids about diversity but often don ...
- Lowe's Jump-Scare Is A Halloween Love Letter
Retail Insider, Sarah Mahoney - Wednesday, October 30, 2024
The DIY retailer mashes a mundane how-to with a chainsaw legend. ...
- Crayola Taps Brunson, Aniston, McConaughey For Lessons In Creativity
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Crayola Creativity Week also features actor Henry Winkler and author Mo Wille ...
- All In Creates Chilling Throwback Film To Highlight Abortion Access
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 28, 2024
"The Trial" uses current-day political dialogue to script re-enactment of witch hu ...
- M&M's Pairs Up With Kate Spade New York
CPG Insider, Sarah Mahoney - Friday, October 25, 2024
The collaboration comes as Mars looks to amplify cultural connections. ...
- For L'Oreal, Inclusivity Is Imperative
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The beauty giant's chief marketing officer explains how the world's fourth-largest advertis ...
- Whole Foods Says Get Ready for Dumplings, Liver, Stepped-Up Sourdough
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The grocery retailer's forecast also expects more foods that go crunch, next-lev ...
- Columbia Sportswear Hires New Marketing Head And Adam&EveDDB
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2024
The 86-year-old company hopes a retooled brand can boost sagging U.S. sa ...
- P&G's Pritchard: 'Understand Who You Serve'
Marketing Daily, Sarah Mahoney - Wednesday, October 23, 2024
Chief brand officer Marc Pritchard tells ANA attendees to "get out fr ...