- To Keep Growing, LensDirect Thinks Small
D2C Insider, Sarah Mahoney - Monday, April 17, 2023
A fourth-generation optical company keeps bootstrapping its way into the broader vision-ca ...
- American Eagle Enters Resale, Using AR On Snap
Marketing Daily, Sarah Mahoney - Friday, April 14, 2023
The denim powerhouse may be late to the resale party. But it ...
- With Fewer New Products, Consumers Cut Discretionary Spending 7%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 14, 2023
A Commerce Department report notes a 4.3% drop at home improvement retailer ...
- Uproar About Trans Influencer Masks Nike's Real Gender Problem
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2023
Noise about Nike's collaboration with Dylan Mulvaney will blow over momentarily. Wh ...
- Gal Gadot, Jimin, Zoe Kravitz Star In New Tiffany Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2023
Retailer continues to chart new territory with "This is Tiffany," campaign th ...
- Dove Joins Efforts To Protect Kids From Social Media
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 12, 2023
The activist brand is fighting for a new flag: the 2023 Ki ...
- Hate Babies On Planes? Carter's Has $100 To Soothe You
Marketing Daily, Sarah Mahoney - Tuesday, April 11, 2023
The No. 1 baby-clothes brand knows not everyone wants to share t ...
- For $100, Ikea Will Redesign Your Cluttered Living Room
Marketing Daily, Sarah Mahoney - Tuesday, April 11, 2023
Ready to move beyond Billy and Poang? The retailer is introducing IK ...
- New VP To Build Out Home Depot's Retail Media+ Network
Retail Insider, Sarah Mahoney - Wednesday, April 12, 2023
With the appointment of Melanie Babcock as vice president of Retail Media ...
- Barbiecore Takes Over TikTok As Mattel Gets Ready For Its Close-up
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 10, 2023
Mattel is firing up the Barbie furnace for the feature film, whi ...
- Why Lilly Pulitzer Is Tripling Its Influencer Budget
D2C Insider, Sarah Mahoney - Monday, April 10, 2023
With sales up 13%, the fabled clothing brand is leaning into i ...
- Vans Taps 'Creative Voyagers' To Reverse Sales Slump
Marketing Daily, Sarah Mahoney - Friday, April 7, 2023
With a new brand platform that stars athletes, artists and musicians focus ...
- Lululemon, Anthropologie, Tory Burch Top Resale Brands
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 7, 2023
In its latest resale report, ThredUp reveals the hottest resale brands ...
- How Hyundai And Kevin Bacon Outsmarted The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, April 6, 2023
"Super Bowl" ads starring Bacon and his daughter Sosie outperformed the automaker ...
- Walmart Outlines New Growth Strategy, Reopens Store After Latest Tragedy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
The retail giant revealed how automation would boost sales by $130 billi ...
- For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
Marketing Daily, Sarah Mahoney - Wednesday, April 5, 2023
Piper Sandler's semiannual survey also sees a shake-up in footwear. And t ...
- E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target a ...
- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- Living History: What's Fueling Retail's Intense 'Now-Stalgia'
Retail Insider, Sarah Mahoney - Tuesday, April 4, 2023
How could Gen Z be longing for something it never experienced? N ...
- Walmart, 'Break The Love,' Storm National Pickleball Courts
Marketing Daily, Sarah Mahoney - Tuesday, April 4, 2023
The world's biggest retailer is taking on the country's fast-growing sport wi ...
- Clinique Lab Moves To Web3 For Immersive Sales
D2C Insider, Sarah Mahoney - Monday, April 3, 2023
Clinique may be thought of as a classic department-store beauty brand. B ...
- Build-A-Bear Names New CMO
Marketing Daily, Sarah Mahoney - Friday, March 31, 2023
Julia Fitzgerald joins the retailer from the American Lung Association. ...
- H&M Debuts Cradle-To-Cradle Compostable Baby Clothes
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 31, 2023
Stand.earth, an environmental nonprofit based in British Columbia, recently ranked H&M highe ...
- For Spring Fashion, Target Focuses On Travel
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
With new collections from Agua Bendita, Fe Noel and Rhode, the retail ...
- As Gen Z Sweats Their Finances, P&G Offers #SecretMoneyMoves
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
The deodorant brand's educational campaign aims to teach 1 million young wom ...
- Lululemon Sales Jump 30% While It Rethinks Mirror
Marketing Daily, Sarah Mahoney - Wednesday, March 29, 2023
With strong results in all segments and regions, the athletic apparel bra ...
- Scott's Re-Enlists Fearless Scotsman For Worn-Out Pandemic Lawns
Marketing Daily, Sarah Mahoney - Tuesday, March 28, 2023
People have been living in backyards for years now. A popular 'Ga ...
- E.L.F., Aiming To 'Transcend Beauty," Partners With Iconic Brands
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 28, 2023
Its first collab this year is with American Eagle, but other non-beau ...
- Well-Read Purpose: Inside Patagonia's Growing Book Business
Retail Insider, Sarah Mahoney - Wednesday, March 29, 2023
In a world of TikToks, long-form content is less common. But f ...
- Benjamin Moore Conjures Up Trendy Workwear
Marketing Daily, Sarah Mahoney - Tuesday, March 28, 2023
The premium paint brand is introducing a limited-edition line that it sa ...